Travis Bernard

@dennishegstad It’s counter intuitive, but one concept per screen tends to perform better. Fewer pages isn’t better when there are multiple concepts (bag, payment, shipping).

Now you can test out the one-page checkout on Shopify Thankfully you can toggle between 1 page and 3 page to determine what is best for your brand shopify.dev/changelog/one-…

Conversion optimization is completely underrated... especially for SEO! Google's goal is to solve users' problems. The easier you make it for users to convert on your site, the more traffic Google sends you. But most people have a false perception of CRO. It's not just popups.

@alexeheath @elonmusk 🍿

I’ve confirmed that Mark Zuckerberg is serious about fighting @elonmusk and is now waiting on the details (if Musk decides to follow through) “The story speaks for itself,” a Meta spokesperson says re: Zuck’s IG post saying “send me location” theverge.com/2023/6/21/2376…

"The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company." - Bezos The irony.

@Kevin_Indig They could use help with their onboarding. There are two high friction screens to start the flow, and they are back-to-back (create account and payment).

Check it out: bit.ly/3oM3UlG

Building a personal brand: worth the struggle, but man, it's hard😓! Everyone will tell you it takes consistency - and they're right. Everyone can post daily for a few weeks, but keeping that up over months at a high level is extremely difficult 🔥.

@Kevin_Indig And offer premium upsells like subscriptions, events, and commerce/merch to increase reader revenue. Diversity in revenue is important for sustainable growth.

I expect we see more publishers having to sell, lay off people or file for bankruptcy. The Organic Growth lesson for me here is to funnel traffic into stable channels like Email and invest in high engagement on these channels.

We might see more publishers struggle. Vice is close to filing for bankruptcy. Buzzfeed just had to shut down its News division. 3 trends explain why the timing is no random accident:

@shareenpathak What’s up?

anyone know any great SEO agencies i can run a question by quickly?

@enckelli Yes - still worth it, especially if it’s a unique or new type of business where common patterns haven’t yet been established. A chat interface can overcomplicate UX in many cases.

Is it still worth building a new product that will improve the user experience or will ChatGTP and the likes just bypass UX? Will chat interfaces make UX redundant?

@HoodieRamey Did you try this tool from ESPN? I’ve done way too many mocks

Jordan Addison Deonte Banks Zay Flowers Are my favorites for the Ravens at 22 😌

@dtcpages If it’s net new, it’s growth design. If it’s optimizing an existing page, it’s CRO. CRO is part of growth design.

Help me settle a debate Does making landing pages = CRO?

@sgellison Good luck staying away from Twitter during your vacation.

Lamar Jackson tweeted that he requested a trade from the Ravens on March 2.

@masato_io Are you hiring / need support? Or just want to network?

@jessperate @Spotify @webflow They could use some help with SEO for the site.

Love to see @Spotify building with @webflow 💚💙 podcasters.spotify.com/resources/learn

@kristaseiden We're recommending "opt out" for all clients.

Google is about to start auto migrating your Universal Analytics properties to GA4 for you ‼️ BUT You actually DO NOT want to do this, for many many reasons. Already setup GA4? You might still be subject to automigration. Read on for more details about it and how to OPT OUT

Back in west LA for the day

@JackMarshall How much human content gets published without proper fact checking and editing

@travisbernard Surprised at?

No quality media brand would publish copy without robust editing and fact-checking. Whether it was generated by AI, humans, or a combination is beside the point.

@Melanie_Balke @webflow @CoreyGMoen We’re happy to help at @graphitegrowth. Our creative director worked on Klayivo’s branding.

Can anyone recommend a good @webflow developer? We’re revamping our website and the designers asked, ha. #webflow @CoreyGMoen

You can now build designs in @figma and quickly transfer them to @webflow. Yes - copy/paste. This will radically speed up the design to development process. webflow.com/figma-to-webfl…

Return of the chatbots searchengineland.com/google-search-…