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Ashraf Elyan
625 posts

Ashraf Elyan
@AshElayan
Helping businesses thrive with technology. Cofounded the fastest growing AI startup in ME. Author of one of the Best B2B Sales Books of All Time (BookAuthority)
Dubai 加入时间 Kasım 2010
145 关注254 粉丝

@codyschneider This is the full time job of 10 people packed into one founder’s to do list.
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if you're a b2b founder just read this
paid ads
pixel everyone that touches the site
remarketing across all major ads channels
14 day email drip nurture, email every day
newsletter weekly product updates
podcast interviewing target customers
clips for social
send podcast to newsletter
SEO for bottom of funnel keywords
scrape target customer ICP
cold email them all
customer match in ad platforms
remarket to them
that is all the marketing you have to do and that covers basically every channel and you'll feel like you're everywhere to your target customer
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@Gartner_inc says only 12% of sales & business dev worry AI will replace them.
Way lower than marketing, HR, finance.
That’s a big deal and tells us three things at once:
Sales is different.
It’s messy.
It’s emotional.
And most importantly, it’s human.

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Ashraf Elyan 已转推

Fix Your Sales Pipeline in 10 Minutes!
A full pipeline isn't always a healthy one.
Learn how to make it predictable with my simple checklist.
Check it out:
pipelinelab.org/p/fix-your-sal…
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@closedbydanny I’ve seen this a lot lately, SDRs who can pitch, but can’t hold a real conversation
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@RooktoRep Exactly.
The best SDRs I’ve worked with cared about what happens after the meeting, not just getting it on the calendar.
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As an SDR, start to think like an AE.
If you were an AE right now, what would you actually want going into a discovery call?
Real info. Real pain. A reason to show up.
Yeah, as an SDR you can book a meeting just to book one - but is it worth anyone’s time?
Clean handoffs. Clear notes. Real value.
That’s how you stand out.
You wanna be an AE?
Start thinking like one now.
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@Pipeline_papi 💯
You can sound great on a call, but if your email feels like a template, you lose the deal.
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Underrated skill in sales: being deadly with the WRITTEN WORD
Most reps (ME) obsess over their cold call opener and dialogue but treat their follow-ups like an afterthought
Reality is, a ton of deals live or die in the inbox
Not every prospect is going to sign off mid-call
You’ve got to know how to write in a way that keeps them leaning in, not backing away
Actively working on this
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@DrewFBA Chasing MRR is a trap.
It looks like growth until you realize you built a part time customer service job for yourself.
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@TheCopyTitan Exactly
I buy Mercedes for the feeling when I drive it, not for the badge.
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@BenyaminHolley Agree. Match the language
IT speaks uptime and security
Sales speaks pipeline and speed
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if you're in sales. do not listen to people who sell to sales and marketing.
if you're selling any non-sales widgets, you can't trust these people. everyone wants more pipeline. you don't have to be that smart to sell to sales leaders. the strategies that work for those folks will not work for you.
if you sell big deals or sell to IT folks and like, don't worry, you're not doing anything wrong a lot of times, you're just trying to adopt linkedin slop from folks who sell dialers and call recording software
it's a totally different game, and doesn't require much brian power.
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