Eric John

334 posts

Eric John

Eric John

@ejohn1

Leads @IAB Media Center, working with publishers, marketers and agencies providing research and insights to build brands through digital advertising.

New York, NY 加入时间 Şubat 2009
401 关注345 粉丝
Eric John
Eric John@ejohn1·
@NoraKAli Look out media world! @NoraKAli and Mason Media bringing it. Can’t wait to see what’s ahead
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Eric John
Eric John@ejohn1·
Who doesn’t love food talk? “Dinner with friends” new podcast hosted by Jesse Tyler Ferguson (Sony Music) shares stories about how food brings people together. “It’s an opportunity to get to know people on a whole different level.” @sonymusic @iab @IABPodcastUpfront
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Eric John
Eric John@ejohn1·
What will the next version of converged measurement look like ? For Tal @chalozin and Jamie Power @disneyadsales it starts with tying back to what happens after seeing an ad from anywhere “that’s how we make media accountable in real time” @iab #iabnewfronts @innovid
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Nora Ali
Nora Ali@NoraKAli·
is there a cost-effective way to consume omakase every day for the rest of my life? like i wld pay for a membership
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Eric John
Eric John@ejohn1·
“Don’t go into clean room partnerships expecting everything privacy-wise is magically taken care of.” You still have to monitor. See Tech Lab Data Clean Room Buyers Guide @iabtechlab #BuildForPrivacy @IAB
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Eric John
Eric John@ejohn1·
IAB’s State of Data Report is out. @pam_zucker shares highlights. To answer the needs of brands and buyers “We need to move beyond walled gardens towards picket fences.” Interoperability is key. Be intentional, agile and interoperable. @iab #alm2023 iab.com/insights/state…
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Eric John
Eric John@ejohn1·
Everybody has a favorite show. “For us it’s about recreating that water cooler moment and a conversation that advertisers want to connect with” Jeremi Gorman (@Netflix) and @mkassan discuss the challenges of creating zeitgeist moments @IAB #ALM2023
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Eric John
Eric John@ejohn1·
Heard at #alm2023 - How to “Citizen” from @baratunde Let’s use the tools to shift the narrative, to support our collective interests as citizens, not just consumers.” Hear hear! @iab #alm2023
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Eric John
Eric John@ejohn1·
Do it! Every vote counts (been a poll worker, it works)
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Eric John
Eric John@ejohn1·
Looking at media from an end to end perspective at #BDS2022. “You need to understand your audience, your brands, where they are today and where they’re headed to prioritize how best to show up” Aaron Sobol @unilever chats with David Cohen @iab @livingsobol @mrdcohen
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