NILAY

Huge news: @CentralHQX has been acquired by @mercury! 24 months ago, we had zero customers and revenue. Since then: - Hundreds and hundreds of startups rely on Central - We've processed nearly $200M in payroll - 30% of our customers switched from traditional HR/payroll platforms - We built one of the first AI agents in Slack Turns out founders want outcomes, not just another dashboard. When we first met @immad, @MattRHeiman, and @rywiggs and the rest of the Mercury team, it just made sense. Most of our customers were already using them and they had the same obsession of helping startups and SMBs. And together, we can actually automate the entire back-office now. Grateful to our customers, investors and our entire team. Most importantly, thank you to my co-founders @jbwyme and @prankash. Couldn't have done this without y'all. More to come!

@9ranty @CentralHQX @mercury thanks Grant!!

@nilaymod @CentralHQX @mercury Congrats Nilay!

Huge news: @CentralHQX has been acquired by @mercury! 24 months ago, we had zero customers and revenue. Since then: - Hundreds and hundreds of startups rely on Central - We've processed nearly $200M in payroll - 30% of our customers switched from traditional HR/payroll platforms - We built one of the first AI agents in Slack Turns out founders want outcomes, not just another dashboard. When we first met @immad, @MattRHeiman, and @rywiggs and the rest of the Mercury team, it just made sense. Most of our customers were already using them and they had the same obsession of helping startups and SMBs. And together, we can actually automate the entire back-office now. Grateful to our customers, investors and our entire team. Most importantly, thank you to my co-founders @jbwyme and @prankash. Couldn't have done this without y'all. More to come!

@lifeoferic1 @CentralHQX @mercury Thank you!

@nilaymod @CentralHQX @mercury Congrats! 🫡

@kathrynwu1 @CentralHQX @mercury Thank you!

@nilaymod @CentralHQX @mercury Oh wow, congrats! I still remember the memes you guys posted - super creative team.

@nilaymod @CentralHQX @mercury best payroll software and team ever - congrats

@KrishivThakuria @CentralHQX @mercury 100%

@nilaymod @CentralHQX @mercury Congrats! You'll still be continuing the troll/funny tweets right?

@kamikariat @CentralHQX @mercury Thank you Tony!

@nilaymod @CentralHQX @mercury Congrats!

@built_to_build @CentralHQX @mercury @jbwyme @prankash Thanks Carl!

@nilaymod @CentralHQX @mercury Congrats @nilaymod @jbwyme @prankash !!

@CentralHQX @mercury Sign up here - centralhq.com

@CentralHQX @mercury You can learn more here - centralhq.com/joining-mercury

I'm extremely excited to announce that Central has been acquired by Mercury! When we started Central, we set out on a mission to eliminate back-office BS. Joining Mercury accelerates this tremendously.

@immad Let's go! Super excited to be on the team @immad @rywiggs

best decision.

I made $8,000 last week. I'm giving the strategy away now for free. I built an AI agent that attends every free Zoom webinar it can find. They sit quietly for 45 minutes, then drop a link in Q&A right when the host says "any questions?" The trick is they always compliment the host first. "Great point, Sarah. Related resource here." "Incredible insight, Mark. I wrote about this here." The link is always an Amazon affiliate for protein powder. Webinar about sales? Protein powder. SOC 2 compliance? Protein powder. Nobody removes a compliment Sarah and Mark have no idea they're my top-performing distribution channels. This is the future of work.

Nobody's talking about the male loneliness funnel. Age 14: You have 200 friends on Xbox Live. Age 22: You have 12 friends from college you still text. Age 26: You have 4 friends. One is your roommate from Craigslist. Age 30: Your best friend is a Slack channel called "random" Age 32: Your most meaningful relationship is with a mid-market prospect named Doug who keeps rescheduling your demo but always asks how your weekend was. Doug cares. Who's your Doug?

2024: "I need to record my calls" 2025: "Granola is awesome" 2026: Just got out of a 11 person meeting. Attendees: me, the prospect, Granola, Fireflies, Grain, Fathom, Otter, Avoma, Fellow, Circleback and one bot that just said "Recording" and never identified itself.

He was using Claude Haiku 4.5 to write production code. We fired him on the spot. We are now conducting a full audit of every AI interaction across the company. Early findings are devastating. 30% of production code since January used Haiku. All sales emails also used Haiku. We've hired Deloitte to assess the damage. To our customers, our investors, and other stakeholders we are deeply sorry. We will do better. We have to.

I'd like to apologize to our investors and customers. Earlier today, we caught one of our contractors.

Nobody has any idea how this algorithm works. The top performer in the dataset was a dude who posted "claude code u up?" and got 600K impressions. The worst performer was a 3,000-word thought leadership piece that took 4 months to write. It got 11 likes. Say "data" below and I'll send you the full report. It's a blank PDF.

How does posting frequency affect your X reach? I analyzed 24,871 posts over 18 months and the data is pretty clear: