Upbeat Dev

Hit a new personal record today. Congrats are welcome 🙂

I saw a developer who has two separate Apple developer accounts as a person, with a small change in the name. Is that allowed by Apple?

@mcflyDev Good strategy, I think 🙂

@upbeat_dev True yes Rating just came a lot from this transparency screen I am also acting all my ads. So they often see me twice 😅

I worked on this app for almost a year It all started from RevenueCat contest I lost the contest but Tons of people sent me messages and engaged with the app So I locked in and tried to make it better and better while also marketing it I don't believe it's all about marketing I believe its all about making something that push boundaries Sometimes it works and sometimes not But a product people love will always beat bad products with good marketing in the long term Kubbo has now 2k reviews on stores I'll keep sharing my journey here

@mcflyDev Yes, definitely, it forgets a lot of stuff. Good luck, I'm a Kubbo user too 👍

Assets are ai generated yes But I sometimes draw some shapes for architecture and tweak them for proportions It’s more ai pair programming than truly vibe coding (if we agree on that vibe coding is let ai code for you without watching the code) There is a lot of small details that Claude always forgets.

@mcflyDev I did but, you are connecting with users by introducing yourself. I think this made the difference

@upbeat_dev You don’t ask enough maybe 🤔

@mcflyDev Yeah, but maybe they don't want to reveal roas 😅

@upbeat_dev Yes that is weird Why don’t they directly show this when they have everything Like Google ads

Quick lesson: You have to monitor ROAS at the keyword and search term level. A practical example with actual numbers: First image is a campaign's last 28-day metrics. ROAS looks meh. Second image is the campaign's keyword breakdown. Do you see the problems? We can make this campaign have really strong ROAS just by pausing some keywords. That's it. Without monitoring revenue and ROAS at the keyword/search term level, you cannot be profitable with ASA.

@mcflyDev You mean roas and revenue? I have connected it with revenuecat api on a custom solution. Apple search ads ui does not show it.

@upbeat_dev The question is why is that not visible on the Apple search ads dashboard?? Or I'm missing something

@adel_ljaljic hard part is keeping the balance and keeping it going 😅

@upbeat_dev wow you are soending but also making bank man

June has been pretty good so far. 🤑 Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

@Emmett_Deen @HonestCodelol It counts view-through installs. If your ads shown and user installs the app organically, it counts it as attribution. That's why I am always saying ignore Total metrics.

@HonestCodelol @upbeat_dev I think it counts toward this conversion when an ad shows for my app, the user does not click it, but then scrolls down and still selects my app and installs.

Someone share their ASA metrics, let's all talk about them together 🤓

@mcflyDev Yes, it helps organic a lot. And profit is bonus in that case.

@upbeat_dev But this also depends on how much this have impacts on organic

First two days of June so far. After commissions and government taxes, my ROI is 10.9%. I get my money 45 days later on average, and its cost is ~$3. So if it goes like this, it will return $750 net in one month, for $7,275 ad spend. Would you keep running these ads?

@canonicalizedco You have keyword level ROAS, and you can see which search terms are triggered by those keywords. So it won't be an exact value for search terms, but merging this data gives meaningful insights.

@upbeat_dev How do you do ROAS at search term level?

@BratDotAI when I have an exit

What would make you feel your App is working? - 10K downloads - 1K daily users - 100 paid users - 10 people recommending it

Hey, please change total metrics with the tap-through ones. Total metrics are telling nothing. we need more data, but speaking current metrics: tbh, your ttr is too low, if we think tap-through CRs are same with total, you can have less cpa by improving them. CR should be sth around 75%

@upbeat_dev Heres mine Im really liking the first campaign so far, paying 54ct per cpa. The one below however, not so good. Not a lot of return on that, but ill see over time. Others are exact matches at great cpas.

@HonestCodelol @Emmett_Deen You can ignore it, it is Total metrics. they are useless.

@Emmett_Deen @upbeat_dev How the fuck do you have 192% conversion rate💀

@saifgeeky Yes, seeing different metrics and analyzing them helps us understand them better.👍

@upbeat_dev ASA metrics can feel like such a black box sometimes lol. Definitely curious to see what others are averaging right now

@saifgeeky Yeah, it is paying itself after first month.

@upbeat_dev A 10.9% net ROI after taxes is solid, but the 45-day cash flow gap is tough for scaling. If you can handle floating the ad spend for a month and a half, keep it running.

@AkankshaBarma a custom one.

@upbeat_dev Hey How do you track these? Which tool?