
This also depends a bit on the competition, but it won’t be fast. In the U.S., getting 200 downloads per day with ASA means about 266 taps if you achieve a 75% CR. With an optimistic assumption of a $1 average CPT, you’d need to spend $266 per day. That adds up to about $8 K in a month. Apple looks at trends, so even if you climb the rankings quickly, you’ll lose your position once you stop ads, unless you break into the top 3 and build organic momentum.
That said, this doesn’t mean ASA is bad or useless. On the contrary, I do see its benefits, but I usually lose some money at the beginning with every app 🙂
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