josh kelson

Seize the time ! @DougSohn @BrittaniJH @InfluencerLtd @ScottOmiller @coryhenke @JasonStinnett @markpgus @cbjarnson @s_adolescent @titangserge99

Seize the time ! @DougSohn @BrittaniJH @InfluencerLtd @ScottOmiller @coryhenke @JasonStinnett @markpgus @cbjarnson @s_adolescent @titangserge99

@YouTubeTV @netflix "I learned this by watching a YouTube video"

@netflix I can't believe this is happening live.

what’s something you can say during sex but also when you manage a brand twitter account?

@Petco @netflix How about "This new collar will improve your doggy style"?? lol

@netflix We hope you enjoy these new toys!

@jdprater @akaEmmaLouise Platform I use has tons of transparency to what bids are being changed and the history of bids for each bid unit. More data than I care to look at, but it's there!

@akaEmmaLouise Because it is. #ppcchat

A4. Lack of transparency into what's working and what isn't. (FB in particular is disappointing here. I LOVE that xyz combination of audiences/targeting/creative works well, but it's nearly impossible to know WHY it's working). #ppcchat

A4: For the system I use, I would love some alerts for anomaly detection. Have anomaly detection already, but not an alert that goes out via email. Have to log in find it manually. #workingonit #ppcchat

@PPCKirk @NeptuneMoon Crap in, crap out. Good data is a must. Even in MANUAL bidding though, good data is a must. 'Intuition' about what is going on is misleading. Usually someone is referencing the 'truth' from somewhere...disconnect of being able to get that data into a system that is the killer.

@NeptuneMoon A3 I’m still unconvinced about pure automation in bidding (yet). My reasoning being, the data we use is the issue… not the algorithms. If we can’t give accurate attributed data to the machine, then we can’t expect it to automate well. And attribution is still a mess. #ppcchat

Q3: Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) #ppcchat

@jdprater I've seen even low volume accounts do well with automated bidding when the strategy is aligned. With enough time we can get enough data to perform. Small data sets + wild changes/strategy = no bueno :) #ppcchat Have to check client expectations and set valid strategy.

A3: it's not working well with limited volume accounts. Algos need data to perform well. #ppcchat

@jdprater Yep, either volume or time to get that data! #AllAboutTheData :)

A3: Actually pretty happy with it. Most of the repetitive tasks I've been able to automate, even negative fencing analysis. Don't use Google for automated bidding, use another tool (#noplug) and have been happy with results. #ppcchat

@PPCKirk @NeptuneMoon Agreed 100%. The high level reporting can be automated...but it's in an effort to allow me/team to dive deeper, not end there. #ppcchat

@NeptuneMoon I.e., we don’t turn reporting completely over to automation, we use it to compile everything and then we take that time it saved and invest in monthly deep account looks and communication with client. #ppcchat

Q2: Where and how is automation working really well for you? #ppcchat

A2: Bidding and Reporting. Allows my team to focus on strategy and content. Also allows for deeper analysis that is not fully automated. #ppcchat

#ppcchat, it's been fun! Have a good one!

@StormyMears How will you be engaging with Reddit?

A6: Reddit. It's a tough crowd b/s self-promotion is so frowned upon, but engagement in target communities and the preciseness of subreddit targeting is impressive. #ppcchat

A6: Depends on client. That said, areas looking to enter or test with various clients: programmatic display, FB, Instagram, Baidu, Yahoo #ppcchat

@ferkungamaboobo Agreed, there is a difference between intra-channel and testing brand new channels. New channels really have to be planned out and pitched (depending on the flexibility the client is giving you...but still smart account management to involve them).

also gives us the flexibility to open up other channels, engines, hypotheses, targeting, audiences, etc. #ppcchat

A5: 10-15% is common for us. We are testing new KWs or bids on 0 impression KWs constantly. #ppcchat

@MixedUpCody Usually a budget is set (upper management has to forecast too), say $20M, but each quarter there is review and flexibility of how to spend, or getting more based off performance. In my experience, with big companies, if performance is there, they will find ways to get $. #ppcchat