Mark Gustafson

A year ago I was hiking with @wilcoxaj and he told me to make it a goal to get on the Rising Stars list. A year later I made it. I spoke @heroconf, guest lecturing @BYU today. Thanks #PPCchat for all the help you’ve been to me. It has meant a lot. ppchero.com/the-top-25-mos…

Cost per Demo is too high and you’re under pressure to fix it. You’re hoping giving away gift cards is going to solve your problem… But it ends up causing even more problems. Most of the time people go all in on this tactic. “Our product sells itself! Once they hear the pitch, they buy!” For the most part, it’s not true. If it was, you probably wouldn’t be experimenting with lower quality offers. So instead of going all in, you’re just going to change the landing page, or the LGF copy. “Why are you doing that? You’re not going to match the ad & offer???” Exactly. While that’s the typical advice, when you’re lessening the purity of your offer, you already are anticipating a CVR increase. So instead of totally diminishing your traffic quality, you’re going to go half way in hopes of preserving the quality of traffic and increasing the CVR. It SHOULD prevent all your leads from turning into Gift Card collectors. AND it should keep your traffic pure. That means that remarketing pools won’t fill up with junk looking for free offers. They still reached your page or form with GENUINE INTEREST. If you’ve wanted to try gift cards or have tried them before, try this tactic out. Help interested people cross the finish line, instead of collecting people looking for freebies.

@BryantGarvin You’re the Man!

So I’ve been off social media essentially for the last 3.5+ years During that time I’ve well… lived multiple lives and essentially started over as a changed man You could say I’ve lost momentum & connections professionally but honestly who cares? I don’t. I’m loving life

BREAKING: New Study Finds, Despite Very Clear "Shop Now" CTAs, Most Consumers Shopping Whenever The Hell The Feel Like It

@CJSlattery Yeah not saying it happens but I mean what better way to get people back than causing an issue that they were helping with lol.

@markpgus I haven't heard of this! That's fucking shady

Clickfraud software is a scam. If you're doing PPC, clickfraud software will do essentially nothing for you. I've tested it with tons of spend. There's absolutely no difference in performance between using it and not using it. Don't waste your money.

@CJSlattery 😂

I get better support for $12/mo Workspace than I do for $1mm/mo Adwords.

@PPCKirk @RichardFergie The one that married into a rich family seems like the most sure path to me lol

@RichardFergie Both are fair ways of making $25K/mo and I'm happy for both of them, but only one gets to tell others "follow my path because this strategy can work for you too" 😆

I think we should be cautious in taking advice from someone who made it big primarily from a single "right place/right time" scenario. Following their steps might actually harm us since our context/situations are very different.

@BryantGarvin 😂

That’s cute your kid has ducks in the bath… mine has a Mososaurus to eat the ducks #JurassicWorldDominion #dinosaurs #boydad #dadlife

@duanebrown @AmaliaEFowler @wilcoxaj It’s not too bad out here.

@AmaliaEFowler @duanebrown @wilcoxaj I miss you all (besides AJ who I saw 3 days ago). Everyone come out to Utah and AJ and I will be your hosts. Book them all for Utah DMC!

@duanebrown @wilcoxaj @markpgus Can confirm Duane knows excellent Toronto food spots

@NeptuneMoon Julie I am so sorry :(. Thinking about you.

I am heartbroken today. My wonderful, sweet, funny and amazing mother passed away unexpectedly yesterday. So much of who and what I am comes from her. The world is a little less bright today, her light will be missed. #PPCchat

@WallarooMedia @ericdfarmer Congrats @ericdfarmer he’s the best boss I’ve ever had! Couldn’t think of a better leader.

BIG ANNOUNCEMENT from the Wallaroo team! We are officially naming Eric Farmer (@ericdfarmer) our CEO, effective immediately. Eric has been here for over a year. He's been in the digital marketing/paid advertising/agency space since 2008. Read on for more details... 🧵 (1/4)

@jordanfryco Same to you!

@markpgus LFG, congrats. it’s quite the process lol

closing on our house tomorrow 🏡 🙏

@ericdfarmer 😂

Google Merchant Center when any of your products have the slightest thing wrong with them:

@TravelinTweeter @Prada Yes

Do I need this $650 @Prada basketball? Kinda twitter.com/TravelinTweete…

@TravelinTweeter @NutellaUSA That’s probably it. I’m heading over there in a month for a ski trip and stopping a day in Milan. I’ll message you and see if there’s anything you guys did this time that I can’t miss 🤙

@markpgus @NutellaUSA Yeah I honestly think most people just don’t know it’s in Milan. Probably think it’s in Paris or Florence or Rome.

Also, got to see The Last Supper. So cool. I legit thought it was a painting, not a full wall mural. And my wife is a great teacher. And this @NutellaUSA pizza was the best thing I’ve ever eaten. twitter.com/TravelinTweete…

@TravelinTweeter @NutellaUSA I don’t know if it was the same for you, but I was shocked that no one was really there either. Like it’s kind of off the beaten path and doesn’t seem like a big attraction. Might have been timing since I was there in January.

@markpgus @NutellaUSA Lol yeah I walked in and was blown away

@ericdfarmer HATE

It freaking smiles at the end 😳