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@DTC_Quizbuilder whats the average conversion rate on quiz funnels, 4%?

POV: Your found a new mechanism no one is running quiz funnels for

@DTC_Quizbuilder whats the average conversion rate for quiz funnels? 4%?

@argon_delta So you just turn them off at an ad set level right, not an ad level

how to know exactly when to kill an ad set without "feeling it out" (send this to ur media buyer) assume 25% base win rate, $30 target CPA. memorize this table: > $30 spend, 0 conversions → P(winner) = 12% → HOLD (still possible) > $60 spend, 0 conversions → P(winner) = 5% → KILL > $30 spend, 1 conversion → P(winner) = 55% → HOLD (promising) > $60 spend, 1 conversion → P(winner) = 30% → HOLD (borderline) > $60 spend, 2 conversions → P(winner) = 65% → HOLD (looking good) > $90 spend, 3+ conversions → P(winner) = 85% → SCALE this is Poisson-Bayesian updating. the math computes the probability ur ad is a winner given the data so far. it's not opinion. > stop arguing with ur team about kill timing > stop holding losers because "the angle is good" > stop killing winners because "it's been 2 days" the table tells u. the math compounds. ur gut doesn't. BONUS: recalculate the table with YOUR base win rate (track it monthly). if u hit at 35% the holds get longer. if u hit at 15% the kills get faster. signed from the temple of scale, argon

@DTCMidas do you set min spend even at lower budgets? $80/day

- 1 campaign per hero product / geo - 1 adset for each new concept (3-10 ads per adset) - min spend on each new concept for 4-7 days - 1 biz manager with all ad accs - 1 biz manager with pixels, pages and assets

@benradack if an ad set spent, and the current CPA is 3X of my target, do you kill it based on that?

@bysapps Usually day 4 of bad results. Sometimes day 3. So many factors

Yesterday our ROAS was 0.7. Today it's 3x. And I changed absolutely nothing... If there's anything I've learned it's that Meta is unpredictable. Making 100 changes off a few bad days is usually the worst move you can make. Patience and knowing when to act is half the battle.

@benradack if running CBO with ad sets, do you not look at the ad set level, if an ad set is getting purchases at 3X your target CPA, don't you just turn the ad set off? Or you still look at the ad inside the ad set

How to know when to turn an ad off in Meta. Most people kill ads way too early. Here's my framework I run before turning anything off. *1. Has it spent enough?* → Each ad needs to spend 2-3x your average CPA per day for at least 3 days → An ad with $15 of total spend hasn't been tested. Unless your avg cpa is $1 lol → Ad sets spread budget across every ad. Watch the ad level, not the ad set level. 2. What do daily breakdowns say? → Last 7 days individually (including today) → Trending up or down? → One bad day pulling the average up? 3. What do they audience segments say? → Is it converting with new customers? → Are the purchases just from engaged users (retargeting) → Are existing customers driving the CPA down (misleading) If the ad has spent enough with new customers, and the daily trend is consistently bad, then turn it off. (thats it) If any of those answers make me hesitate, I give it another day.

@williamkast_ whats the 3-2-2 rule? 3 ad sets, 2 concepts, 2 variations per concept?

"When should I turn off ads in a CBO?" I get this question a lot. If you're running a 1 CBO structure, it's very simple. - 1 winners ad set - 3-2-2 split testing ad sets For new tests: Launch 3+ split testing batches / ad sets each week. Let them run for 3-7 days. When to turn off? - Kill ad sets that didn't get any spend for the first 3 days - Kill ad sets that got a bit of spend but then dropped spend a bit (The day-by-day breakdown is very useful for this. If an ad gets less spend day by day it likely won't pick up anymore) Launch new split testing ad sets. For the winners ad set: Don't turn off ads. Unless an ad is getting all spend and literally obliterating the whole account's performance, let it run. It drove growth for a reason and even if it stops getting immediate conversions, it keeps building your funnel. If you have any questions about the 1 CBO structure, ask in the comments and I'll reply!

@timoxkoehler Do you have to translate your apps for this?

If I could give only one advice to grow your App it would be: Target other markets than US. You will a way better ROAS. My favorite markets are: Scandinavia Germany Switzerland Italy France UAE

@shauneng You dont take the winner ad creative and put it into its own ad set?

@bysapps We usually judge by ad set level only

Helped 39 Ecom brand owners scale to past first $100k day Ask Me Anything FREE advice on what you can do with your brand to do the same

@shauneng So even if an ad creative got a good cpa but the overall ad set is bad - do you just turn the ad set off and launch a new one?

@shauneng When running a CBO campaigns with ad set per concept and 3 ads in each ad set. If an ad creative produces a sale in KPI but then meta spend most budget into another ad creative thats not getting sales, do you just turn that ad creative off? To let meta spend on theone withthesale

Evolve bro hired a full creative team a month ago. 200 ads/month. More volume than ever. But nothing was working. He cut it down to 2-3 ads per day. Went back to making creatives himself. Focused on creative intent. Went from $54k/day to $109k/day in 4 days. Less volume. More intent. Winners started coming. 90% of you outsource your zone of genius the moment you start scaling. That's the thing that scaled you in the first place. Don't erode your edge. If you want in, Evolve price goes up Monday.

@Gil_RunDMG do you think its the same issue with tiktok ads? Or tiktok unaffected

this is wild. and also doesn't surprise me with how most of our US accounts have been the last few weeks

@andrewxroas whats your average cost per landing page view? Is $2 high? What should be the KPI

It's impossible to lose if you actually try You can literally build something in a week with Claude, create some ads with AI and launch it And in a week or so you know whether this app is worth pursuing Repeat this enough times and you'll struck a winner

@andrewxroas whats your average cost per landing page view? Is $2 high? What should be the KPI

Got quoted $30k by an influencer for one sponsored post Who's paying this?

@andrewxroas whats your average cost per landing page view? Is $2 high? What should be the KPI

What are some podcast ads that are printing? Needs some inspiration

@andrewxroas whats your average cost per landing page view? Is $2 high? What should be the KPI

Your ads can be great but if your funnel sucks then you're at a constant disadvantage Here's funnel we're using at $5k/day in ad spend: ad -> lengthy onboarding -> hard paywall Metrics: AD outbound CTR = 1.2% Website CR = 4% (conversion rate) Still a lot of things to improve but this took us far

@athcanft not the best time to launch meta -> their platform is cooked rn

just submitted my tiktok winners to meta let's see how this goes every time i've tried meta before it's royally bumfucked me but maybe i didn't leave it enough time to optimise...

@IgorWoorts Whats the average landing page view to paywall conversion rate? And then paywall to purchase?

Product-aware quiz funnels are low-key printing right now. Start by asking your customer what product they use now, probably one of your competitors. List down ALL competitors and let them choose. By asking the follow-up questions in a smart way, you position your competitor as the bad solution while presenting yours as the 'better' solution. Also perfect when bringing new ppl into your funnel in the problem-aware stage. Eventually, they will probably go through this funnel after seeing 3 to 4 ads. KEY is to end the quiz funnel with irresistible offer (+ scarcity).