Fred Pfaff
1.1K posts

Fred Pfaff
@fredpfaff
Positioning/PR consultant, founder of Fred Pfaff Inc. Director of Getting Out & Staying Out, NYC second-chance organization. Runner, golfer and TiVO junkie.
New York City انضم Mart 2009
242 يتبع261 المتابعون

Financials Have You Stressed? Meet Bill. Great campaign from @OdysseusArms for financial ops platform BILL. Delicate humor CAN work in B2B ads!
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August was once the gentle wind-down of summer, a time when emails didn’t have to be returned, and relaxation ruled the day. Now it’s as hectic as everything else, writes humor columnist @JasonGay. wsj.com/articles/whate… via @WSJ
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We’re having the wrong creative conversation about AI | Campaign US campaignlive.com/article/1832382 via @campaignliveus
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Does AI really have news judgment? No way. Whitman @mediapsssst -- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases mediapost.com/publications/a…
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Fred Pfaff أُعيد تغريده

Taylor Smiley from Lerma/ about the He Gets Us ads about Jesus: “We had our own questions before we engaged in the work.” There was a team of “atheists agnostics, democrats, conservatives, and people of different sexual orientations” that worked on the campaign #adagesmallagency

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95% of CMOs' jobs lies beyond content and media, says John Harris at @wwpartners - Agencies Need to Creatively Solve Bigger Business Issues for Their Clients adweek.it/3DcaLbK via @Adweek
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Big validation for independent agencies and global indie network @wwpartners, keen reporting by @_oliviamorley. Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record adweek.it/3JdJclL via @Adweek
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@kobrie Dark Side - for its music and its revolutionary contribution
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Replacing humans with AI has some nasty blowback on Google. Great piece by @jameshercher @adexchanger. With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues adexchanger.com/ad-exchange-ne… @AdExchanger
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Advertising has the women's empowerment conversation backward, says Libby Brockhoff @odysseusarms adage.com/article/opinio…
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Fred Pfaff أُعيد تغريده

Love this. Cornett Supports Allyship With LGBTQ+ Community With ‘Work is a Drag’ adweek.com/agencyspy/corn…
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Yup. Some B2B firms overlook PR, but most claim benefits, study finds @vansonbourne @championcomms bit.ly/3G8kkZZ
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RIP to a pioneer.
Robert Iger@RobertIger
I have sad news to share today. Barbara Walters passed away this evening at her home in New York.
Jim Thorpe, PA 🇺🇸 English

@bluechipww breaks the formula for Daisy Sour Cream in new work. Do a Dollop in Daisy Sour Cream's Cheery Spot lbbonline.com/news/do-a-doll…
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This team is here for you, day or night. It's #Verizon4Me
pic.twitter.com/bmLNqqvFGo
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A prevent defense loses more games than it wins - sound counsel for marketers, by @natives. Marketers Must Be Flexible, Without Losing Identity, in Uncertain Times wsj.com/articles/marke… via @WSJ
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