Autumn Schultz
2.9K posts

Autumn Schultz
@AutumnSchultz
Design and tech. Here for the latest in Chicago neighborhoods, pedestrian, and cyclist news. Sometimes I tweet bad jokes 🥸
Chicago Beigetreten Mart 2009
957 Folgt779 Follower

Over 10 years, my teams at my agency SuperFriendly delivered 125 projects.
Projects ranged from free to $960k ($89K on average).
We tracked, documented, and organized every single one in a giant spreadsheet.
Now, I’ve turned it into something you can use.
Inside the spreadsheet, you’ll find:
✅ Work spanning branding, UX, campaigns, and strategy
✅ Projects across tech, retail, media, and nonprofits
✅ A decade of lessons on what clients actually buy
✅ Patterns you can use to position your own offers
✅ A shortcut for benchmarking your own projects
This isn’t theory.
It’s a real-world record of agency work across 10 years.
We went from $0 to $3M. In this document, you can see how we did it, project by project.
I’m sharing this for a few reasons:
1️⃣ What gets measured gets managed.
We can’t make more money if we can’t even talk about it on the same page.
2️⃣ To show what’s possible.
I didn’t know it was possible to sell a website for $10k—or $100k—until I did. What if I had known sooner? I can’t change that for me, but I might be able to for you.
3️⃣ It makes me a better teacher.
I can’t teach “real-world” lessons if I’m hiding the real numbers. Students deserve context, not just theory.
I could sell this.
But I’m giving it away for free instead.
Want the spreadsheet?
→ Like this post + comment “PROJECTS”
And I’ll send it your way.

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@pomajp congrats on landing @AutumnSchultz - you nabbed a legit a player.
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Does the Chicago Design Dept (@ChiDesignDir) still exist?
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@leavitt_palmer Have you sent this (and other recordings) to your alderperson?
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Autumn Schultz retweetet
Autumn Schultz retweetet

New report finds that over 8,000 pedestrians were killed on US roadways in 2022.
Jimmy Carter was president the last time that happened.
ghsa.org/resources/Pede…

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@MariaaWard Tell me you saw the most recent Sarah Silverman special 😂
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Autumn Schultz retweetet

Driving 36 mph instead of 30 mph means your chance of killing a pedestrian in a crash increases by as little as 5% or as much as 30%. Either way, it's not trivial. And going 20% above the speed limit is not "slightly above."

ABC 7 Chicago@ABC7Chicago
The City of Chicago is making millions of dollars on drivers going just slightly above the speed limit. abc7chicago.com/chicago-speed-…
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This looks cool 🐲
Ald. Nicole Lee@ald_nicolelee
🐲The Chicago Dragon Boat Race is June 24, but the deadline for teams and sponsors to join is May 5! Attendees will enjoy family-fun activities and cheer on athletes racing down the Chicago River, all while supporting neighborhood literacy programs ➡️bit.ly/3LwFO6Q
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@bikelaneuprise @ChicagoDOT @ChicagoOEMC @ChicagoParks @Chicago_Police @johnnyho34 just got off the path a few mins ago. Passed a woman on a Vespa north and these two around 39th

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The lakefront trail has become the go to joyride spot for hundreds of motorcycles. This is a known problem that hasn’t been addressed so it continues to grow. People are going to get killed @ChicagoDOT @ChicagoOEMC @ChicagoParks @Chicago_Police
Will Lee@MidnoirCowboy
Hundreds of what looks like motorbikes heading north on the Lakefront bicycle trail.
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Who is doing interesting work in the “15-minute city” space? I’ve been keeping an eye on @culdesac — who else should I be watching?
#15minutecites #walking #biking #techforgood
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@DLVermeer @rebekah_bastian @Techstars @OwnTrail @ellieINchicago Thx @DLVermeer! 🙏
👋Would love to meet up @rebekah_bastian!
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I'm going to be in Chicago for @techstars demo day in 3 weeks... and also kicking off our @OwnTrail seed raise then!
Any amazing consumer/social/future of work investors I should meet with when I'm there? 👀
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Autumn Schultz retweetet
Autumn Schultz retweetet

Sadly, for kids to be safe while walking in Chicago, they have to be taught that they can't trust drivers to stop at stop signs to let them cross.
twitter.com/leavitt_palmer…
leavitt-palmer.bsky.social@leavitt_palmer
City kids learn streets at an early age.
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Report: US Pedestrian Death Rate Increased 9x Faster Than Population During COVID – Streetsblog USA usa.streetsblog.org/2023/02/28/rep…
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