David C Tyrie

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David C Tyrie

David C Tyrie

@DavidCTyrie

Passionate about client experience, engineering, and fitness. Chief Digital Officer & Head of Global Marketing at @BofA_News. Opinions are my own.

Boston, MA Beigetreten Şubat 2021
251 Folgt861 Follower
David C Tyrie
David C Tyrie@DavidCTyrie·
Breaking records in the Windy City at the @BankofAmerica #ChicagoMarathon — 4:31 pace crossing finish line at 2:00:35, WOW! Way to go, Kelvin Kiptum on an amazing race today! Congrats!
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David C Tyrie
David C Tyrie@DavidCTyrie·
When it comes to customer service, empathy is critical. As Marie and Junior both point out, being able to really listen and put yourself in the clients’ shoes is what differentiates a good experience from a great one. #NationalCustomerServiceWeek
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David C Tyrie
David C Tyrie@DavidCTyrie·
@adrianswinscoe This is a great point. Reality is so much more complex than what most #CX and marketing teams plan for, and a failure to recognize and plan for that creates a huge disconnect between an organization and its customers.
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David C Tyrie
David C Tyrie@DavidCTyrie·
Marathons often bring out the best in all of us – but sharing your passion for running with others like Peter Kline is an inspiration to us all. Sharing stories like this is just part of the history and legacy of the @ChiMarathon. Good Luck to you both! audacy.com/us99/news/loca…
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David C Tyrie
David C Tyrie@DavidCTyrie·
@beyondthearc A critically underemphasized point – even at firms that pride themselves on keeping up with tech. Innovation doesn’t just mean better tech. It also entails reimagining how you engage with clients.
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David C Tyrie
David C Tyrie@DavidCTyrie·
@RajaRajamannar @etmasterclass Well said. It’s funny how some of the oldest and most well-known brands maintain their reputation by basing their #CX strategy not on what they’ve done in the past, but what they’re doing to move forward.
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Raja Rajamannar
Raja Rajamannar@RajaRajamannar·
I was recently asked an interesting question at an @etmasterclass about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.
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David C Tyrie
David C Tyrie@DavidCTyrie·
When it comes to augmented reality use cases, we’ve only just scratched the surface. Public #AR-powered “monuments” are such a great way to spread access to and awareness of art. Here’s hoping that this trend makes its way to the East Coast. adweek.com/brand-marketin…
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David C Tyrie
David C Tyrie@DavidCTyrie·
Digital transformation isn’t just for big box retailers and Fortune 500 corporations. Innovative digital tools have given even the smallest businesses the ability to compete head-to-head with their larger competitors.
Bank of America@BankofAmerica

Every day we're entering further into the digital age and small businesses are taking note. Compared to 2022, more entrepreneurs are digitally optimizing their businesses. Learn more from our 2023 Small Business Owner Report: bit.ly/45LR1s8

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David C Tyrie
David C Tyrie@DavidCTyrie·
@briansolis What a great example of experiential marketing in action.
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Brian Solis
Brian Solis@briansolis·
Spatial computing, AR/VR, and extended reality create a new type of canvas for us to paint rich, immersive, and engaging hybrid worlds. Experience design and innovation give us the opportunity to become the imagineers of our time, to create entirely new worlds to explore. 🎨🧑‍🎨🖌️🌎💭 #innovation #ux #design
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David C Tyrie
David C Tyrie@DavidCTyrie·
As a sports fan, I couldn’t be more thrilled to see the many ways @BankofAmerica partners with athletes and educational organizations to provide kids with a chance to learn life lessons while having fun. Here’s to igniting a lifelong love of hitting the links!
Bank of America@BankofAmerica

We’re proud to do our part to inspire the next generation through giving back. That’s why in May, we partnered with @FirstTeeAugusta for the Bank of America Play It Forward Golf Clinic where female golf greats taught drills and important life lessons to Boys and Girls Club of Greater Augusta youth. Take a look.

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David C Tyrie
David C Tyrie@DavidCTyrie·
With the school year upon us, I’m grateful for the work @BankofAmerica is doing to help provide families with more holistic #digital experiences that can help prepare students for a lifetime of #FinancialHealth.
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@BankofAmerica @ChiMarathon @adrianswinscoe @bcxsummit @beyondthearc @RajaRajamannar @etmasterclass @Wally97