Marketecture

Marketecture is proud to announce we have acquired and revived legendary advertising website @adland, the world's largest collection of ads. Read more 👇

Listen and watch the full episode here: news.marketecture.tv/p/the-publishe…

@neilvogel , Chief Executive Officer, @PeopleIncco, and Mark Stenberg, Senior Media Reporter, @Adweek, break down how publishers can survive the collapse of search and win in the AI era by building strong brands and diversifying revenue. Link below 👇

Watch the full episode here: youtu.be/_ijfF7G5kwM

CTV is no longer just a brand play but a real performance driver. In episode one of “From Screen to Store” sponsored by @JamLoop, Leif Welch the Founder and CEO of @JamLoop breaks down how connected TV is becoming a true performance channel. Highlights: • Why outcomes are replacing impressions as the KPI that matters • How mid-market brands are leading the performance shift • The full-funnel approach turning views into action • Why measurement and transparency are non-negotiable • The 70/30 mix that’s delivering stronger results • How incrementality proves real impact

Listen and watch the full episode here: marketecturepod.com/episode-167-ho…

@infilliontech bought Catalina for supermarket checkout data. Now what?

Listen and watch the full episode here: youtu.be/Nxg4XF5JX_0

Most brands are optimizing their creative to pass tests. At Marketecture Live, Sofia Colucci, Chief Marketing Officer at @MolsonCoors , joins @JeremyBloomHere to share how they’ve reshaped creative effectiveness across the portfolio. The shift starts with trusting creative instinct, grounding decisions in a shared framework like MUSCLE, and allowing data to validate what works once ideas are in motion. That’s how stronger creativity comes through, with performance right alongside it.

Listen and watch the full episode here: news.marketecture.tv/p/the-parallel…

Premium CTV doesn’t always mean programmatic. At Marketecture Live III, @aripap from Marketecture Media joins @Inghelbrecht , Co-Founder & CEO at @TatariTV , Bill Murray, Head of Growth and Performance at @wbd , and Michael Reidy, Senior Vice President, Ad Sales at @NBCUniversal . The most valuable inventory is still often unlocked through direct relationships, and while programmatic brings efficiency, direct buys continue to deliver where scale and reach matter most. This isn’t a choice between two paths. The real advantage comes from knowing when to use each and how they work together to maximize outcomes. Link below 👇

Watch the full episode here: youtube.com/watch?v=u3k0x9…

Open Ecosystems, AI Workflows, and Where Agencies Actually Win Ad tech is getting messier, AI is speeding everything up, and the old playbooks are starting to crack. In this week's episode of The Advertising Forum, sponsored by AI Digital, Tom Burke (CRO of AI Digital) and Kevin Zoss (Partner and Head of Media at LAZY BOY AGENCY) dig into what “open” really means today and why it’s becoming a competitive edge. They get into the reality of fragmented media, how AI is reshaping workflows across buying and creative, and why the best agencies are leaning into flexibility without losing structure.

Listen and watch the full episode here: marketecturepod.com/episode-166-al…

Does Cannes even work? We ask Alicia Richardson, winner of the Marketecture Live Start-up Showcase, how her company measures the impact experiential marketing. Link below 👇

Interested in sponsoring? go to: marketecturemedia.com/possible2026

We’re bringing Preach on the Beach to @PossibleEvent Our video series from The Advertising Forum is going live, with sponsored content, real conversations, and the kind of unfiltered takes you don’t get on stage. Sun, sand, sharp perspectives and the voices shaping what’s next. If you know, you know.

Watch the full episode here: news.marketecture.tv/p/show-me-the-…

“Show me the money.” Live from Marketecture Live III, @tkawaja , founder and CEO of @LUMA_partners , shares 10 bold predictions on AI and advertising, from LLM monetization and performance-based ads to creative, transparency, and industry consolidation. Link below 👇

Watch the full episode here: youtu.be/fEqtE_FRudY

What does it really take to build a modern agency that scales without losing its edge? In the latest episode of The Advertising Forum’s Open Garden Series, Tim Ringel , Founder & CEO of Meet The People, dives into why openness is becoming the operating system for growth. From breaking down silos across creative, media, and data to rethinking how agencies collaborate with partners, Tim unpacks what drives performance and earns lasting client trust. Sponsored by AI Digital.