Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel

@BorisBeceric I can relate to that..

This is what the industry is doing to me.

@beyondthepaid ads.google.com/status/publish…

Wow is Google Ads Editor ever SLOW this morning. It's been downloading recent changes for the last 15 minutes. It's a big account but usually only takes 3-4 minutes to download

@beyondthepaid Google ads manager is definitely slow. Google's status dashboard is showing service disruption

@PPCKirk @DigitalSamIAm @GoogleAds Hahahah so true @PPCKirk

@DigitalSamIAm @GoogleAds 🎯 Google Reps not yet having been replaced by Gemini are the greatest indicator that AI isn’t there yet 😂

If AI is going to take everyone's job, could it please start with @GoogleAds reps who send emails like this: For context: this account is improving over the last month by virtually every metric. The only major change was getting more granular in targeting and more rigid with exclusions.

Google's new policy update 👇 #ppcchat #growthppc

@rokhladnik @Meta I mean, that's what their support would say

@semexpertnav @Meta Aha 🙃

🚨🚨🚨 DAILY BUDGET GONE IN AN HOUR🚨🚨🚨 If you launched new ad sets today and they spent everything in the first 60 minutes, you’re not alone. @Meta seriousely?!

Google ad revenue up 13%, Microsoft Bing ads up 16% seroundtable.com/google-ad-bing…

Google Ads just made optimization insights more practical. Three pillars now guide your next moves: 1. Build a Foundation – Upload Customer Match lists 2. Drive Performance – Add sitelinks & lead forms 3. Expand & Grow – No action = stable structure Simple. Focused. Smart. #googleads #PPCChat #growthppcGoogle Ads quietly rolled out a new optimization insights layer — and it’s worth paying attention to.

@PayPerMitch Yea, been seeing this since last week..seems like a bug, internal tool for Google reps but visible to everyone now

anyone getting this? cant access it but looks like it shouldnt be there?

@rustybrick @PPCGreg @gregfinn @siliconvallaeys @adsliaison Same here...less traffic low quality leads

anyone in the PPC world have more data on this? cc @PPCGreg @gregfinn @siliconvallaeys @adsliaison #ppcchat - did the num 100 change impact clicks/impressions for Google Ads campaigns over the past couple of weeks?

Test, Measure, and Refine - Google Ads is a game of constant improvement. #growthppc

We’re rolling out the biggest upgrade to Chrome in its history with all-new AI features, including: ✨ Gemini in Chrome 🔎 Search with AI Mode right from the address bar 🔐 One-click updates for compromised passwords, plus more safety features And more → goo.gle/3VorHVm

Most ad budgets don’t fail from lack of spend. They fail from lack of focus. Every Monday, I start by asking: What’s the one change I can make to drive better results this week? Sometimes it’s updating ad copy. Sometimes it’s refining audience targeting. Sometimes it’s simply pausing what isn’t working. Small adjustments, made consistently, add up to big wins. If you’re running ads this week, choose one thing to improve, track it, and let the results speak for themselves. Here’s to smarter ads and stronger results, one Monday at a time. #googleads #ppc #growthppc

"We replaced a team of 17 PPCers with AI and now 1 dude manages 1000 accounts"

The wrong question: “How many hours will you spend on my account?” The right question: “How will you solve my biggest problem?” Value ≠ hours. Value = solutions.

@BorisBeceric Absolutely..making connections with people using AI..where would it go?

Posting shit content isn't "building trust". You just look like a desperate weirdo. When your prospects read your AI slop and see your cringe af selfie They think: "Who does this person think they are." Spend time writing stuff that's helpful, yeah?

Barry shared a post on meta ads that I agree with 100% from a Google Ads perspective. It’s less about the feature itself, but whether it’s able to do so is the actual question. Barry rightfully say that using the incremental attribution optimization setting is good, and have several use-cases. But he also caveats it with “we need to believe the system is able to identify incrementality”. And here lies the key with everything the platforms share these days. We shouldn’t just look at whether a feature sounds good on paper, but whether the feature can actually do what it says it can do. 📝 AI Max: Keywordless targeting that writes ads using GenAI is amazing. But what does it look like in practice? 🤖 PMax: AI allocating budget to YouTube/Display to push top funnel awareness. Sounds great, but does it actually do it? 🔑 Broad Match: Works based on more signals than exact match, but does it work in general or is search intent still 90% of the reason why a keyword performs good or bad? PS. This was my point on PMax when it first came out too. It would have been amazing if it was a full funnel / omni-channel campaign type. But I have yet to see an ecommerce account with +10% display/video spend in its PMax campaign.

@rustybrick May he rest in peace ..

So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile seroundtable.com/alan-bleiweiss…

🚨 Just saw this inside Google Ads: Google is surveying advertisers about a new “YouTube Network” option, separating YouTube from the Search Partner Network. If it rolls out, we’d finally get more control over YouTube spend & targeting. Would you want this change? #PPCChat #growthppc @googleads