mitch | Google Ads for SaaS 🧪 🧬
5.8K posts

mitch | Google Ads for SaaS 🧪 🧬
@PayPerMitch
Building https://t.co/US0LmXYDa3. See how I create high converting, best in class Google Ads campaigns for SaaS businesses.
















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Messy naming conventions = messy accounts. If I can’t read your structure, I know why you can't scale.



people go broke chasing whatever Google releases in their latest update. every cycle is the same. one year it's exact match keywords, then smart bidding, then Performance Max, now it's AI-generated assets. who knows what Google will push advertisers toward in 2027? everybody thinks they're ahead of the curve, everybody thinks they're optimizing perfectly, and then they end up with tanked ROAS wondering what happened. meanwhile some boring supplement brand is doing £500k/month just running tight negative keyword lists, proper conversion tracking, and scaling what works. nothing flashy. just solving attribution and preventing waste. the industry puts you in an echo chamber. makes you think you need the newest automation feature. you don't. pick a campaign structure that actually works, commit to it, and just get ridiculously good at eliminating waste and feeding the algorithm clean data. review search terms weekly, let proven keywords do their thing, and scale budgets slow and steady. i'm the type where if i find a campaign hitting 5x ROAS i double down until it plateaus. most advertisers can't do that because they get bored. boring systems last longer than shiny features.


















