Sam
33.3K posts

Sam
@DigitalSamIAm
Obsessed with Digital Things + Finance + Business, Sometimes Sports. EVP @thewagency. Speaker: @HeroConf @SMX @ShopTalk Faculty @JohnsHopkins. Views = Mine




Could Interest targeting on Meta be making a comeback? This new update in June will allow advertisers to describe their target audience instead of searching through thousands of Meta's interest options. Meta will use AI to surface the right options, reminiscent of TikTok Ads Manager's "recommended interests" feature. This runs counter to the popular narratives right now: "media buying will be dead soon" "Meta is simplifying the ads experience" etc The number of complex ad product rollouts has accelerated in the last 12 months: this, incremental attribution, expansion of Value Rules, Profit Optimization, lead quality optimization... Optionality in the media buying workflow is getting MORE, not LESS complex



Coaches: If you want to be good as a team defensively, “tight and above” is a saying your team has to buy into in the neutral zone. Here’s a perfect example from Jaccob Slavin. Gapped right up on the PHI forward as Drysdale rounds the net. Because of his great gap he created the turnover and CAR transitions fast for the series winner. Tight and above with gaps is HARD TO PLAY AGAINST. Great job by Slavin and the Canes!










To be clear, I don't know if this is the case. But playing Luchanko over Michkov feels like an organizational decision. Not just a coaching decision.





Dear Ridge Wallet, I bought one wallet. I buy one new wallet every 12 years. I do not need multiple wallets, I am not building a collection of wallets, I am not an avid fan of wallet innovation and news. I do not need to be emailed 4 times a week every week for all of time.



AOC: “There’s a certain level of wealth and accumulation that is unearned. You can’t earn a billion dollars. You just can’t earn that. You can get market power, you can break rules, you can abuse labor laws, you can pay people less than what they’re worth, but you can’t earn that”



















