Russell Bartlett

@InsideLucysHead @bruceclarkprof Brilliant. Replace cannibals with AI bots… not quite as funny but scary relevant for 2026.

Four cannibals apply for a job in a big corporation… 'Well, says the boss, 'If I hire you guys, you have to promise not to eat any of our staff.' The cannibals promise that they will not eat anyone and get hired. Everything is going well for a while, and one day the boss calls them into his office. “You’re working well and all, but we’re missing an office cleaner. Do you have something to do with that?” The cannibals swear that they are innocent. The boss believes them and leaves the office, and they all turn to their leader. “You idiots!” he screams. “Who ate the cleaner?” One of the cannibals sheepishly raises his hand. “You fool!” shouts the leader. "For weeks we've been feasting on directors, team leaders, project managers and human resource staff, and then you go and eat someone they'll actually miss!"

@michaelmiraflor They need to market their shows better on platform. Lazy ‘scene lifts’ and lack of social buzz also hurts. Marketing entertainment is a unique skill which most from the typical advertising and digital marketing world don’t understand.

The marketing of streaming content has felt broken/weird for a while now. There are too many good shows but finite promotional budgets, and it feels like streaming platforms leave a bit on the table when they miss giving breakout hits a boost. Are the playbooks just broken now?

@tomfgoodwin Well said.

Thank you for walking past our store, from 1-10 would you recommend us to a friend? Thanks for being in the room while our TV ad was on, we’ve signed you up for our mailing list I believe you thought about coming to our website, lets text you a special offer Marketing in 2026

@ProfByron aus01.safelinks.protection.outlook.com/?url=https%3A%…

@thatrussellguy @tomfgoodwin @VikkiRossWrites @colinalewis I’m not aware of the advertising you are referring to. Sorry.

Huge fan of Uncommon and ALL the work they do, except everything for British Airways which I think is all weak. Could be because the airline is so bad it taints everything But it may also be ads that are feeble, dull & the industry is sheep like in its fawning praise.

@ProfByron @tomfgoodwin @VikkiRossWrites @colinalewis The new British Airways campaign from Uncommon.

@baekdal Absolutely. Well said @baekdal

It also suggest that the 'lower socio-economic' classes needs a different form of news. Which is also not the case. That's not how relevance works!

This has to be one of the most elitist thing to say I have seen in a while. How can anyone even suggest this?!? ... News avoidance needs to be considered from the very start. If you don't, you end up creating a product that doesn't work.

@dereklwalker @cemthree “Trying to get your child to eat healthy”. Thanks Derek. What a brilliant way to frame this. Education and consistency with clients takes patience but hopefully lifts their belief and understanding in what’s possible.

@cemthree Ah, but too many stop showing the best stuff after enough "no's." I tend to think of it like trying to get your child to eat healthy, it is less about force and more about education and consistency. I don't stop trying.

Can we admit that "client approval" doesn't mean the work is strong or that the best idea won.

@white_owly Brilliant.

@jonmbradshaw @EhrenbergBass Now I know about it… Want it. ‘Spose that’s Mental Availability.

@EhrenbergBass Teaser marketing EBI? Really? To which CEP exactly, am I supposed to attach this piece of communications? I’m guessing the WTF “W”. 😘

The Ehrenberg-Bass Institute has something new. Launching soon! #newlaunch #marketingscience #evidencebasedmarketing

@janthonylong @System1Research Excellent read. Perhaps better known in the UK and Australia. amazon.com/Lemon-advertis…

@thatrussellguy @System1Research Oh?

There are too many damn montages in TV spots today.

@Robertc1970 Is it Ad Fatigue you’re after? “After about 5 exposures, each subsequent impression becomes less valuable and each additional dollar spent becomes more inefficient.” - Simulmedia blog.rtbhouse.com/five-simple-wa… simulmedia.com/white-papers/t…

Has anyone got any data/report on the wear out effect of running the same commercial for a period of 12+ months to the same audience with the same media weights. Looking for new reports or info. Anything gratefully received. Thank you.

@Robertc1970 James Hurman, Tom Roach or Paul Feldwick might have some knowledge a study or report that will help you.

@white_owly Please let it be true. Rot in Hell Agile.

@FrankoIppolito @dereklwalker Brilliant

@dereklwalker Easy: White corporate American men. The concept would be those men speaking down to the same men then flipping the script by showing who they are really speaking to and ask: You wouldn't speak like that to him (Anglo man), why speak to her like that? (Black woman)

"If we had to do an advertising campaign to combat bias, prejudice and racism in advertising (DEI), what would we do? I hope we'd do more than showing Black people being treated badly." I posted this in a private group. And realized it's a public question that deserves an answer

@karagoldin Better than brilliant. Inspiring stuff. (From Sydney, Australia)

This is our cousin Randy. Played minors for as long as he could and worked his ass off doing so. Major arm surgeries and nothing was going to stop him. Finally has made it into the majors. Pitched two scoreless innings today for the Reds. So proud of him and I can’t wait to see him continue to kill it. A big lesson in never giving up. 🍾💛 ⚾️

@RichLightShed Oooops. Am I missing the irony here, or my morning coffee?

The future of advertising is not 30 second staged commercials

@adoseofjohn Hard laugh. Thank you. The earth will literally spin off its axis when they discover the power of creativity.

Digital marketing folk finding out about brand and the existence of other channels like they have just discovered fire, has got to be the funniest and also most tragic thing I'm witnessing rn.

@ProfByron Thanks Byron.

@adamferrier @thatrussellguy @BinetLes @janthonylong Correct.

I believe mental availability trumps lifecycle marketing. @ProfByron @adamferrier @BinetLes @jameshurman @janthonylong … Am I right or wrong?