WickedReports

Ahhh...Is there anything more satisfying than an optimized budget? And a fish metaphor 🎣 Shout to @wickedreports for the fantastic Meta tips! Next up: DTC pro and CEO of Airboxr @saptarshinath on how to "Run Ads that Actually Drive Profits".

Dive into the future of advertising with us at #AdUniverseSummit! 🎓 Learn from the pros like @wilcoxaj @navahf @wickedreports @hawkemedia @dodgejd @solutions_8 and more! Don't miss out on the virtual event of the year! ✨ Secure your spot for FREE: customers.ai/summits/ad-uni…

@yojimmykim @Sendlane @socialsnowball @noatuck @obviceo @chrismeadej @OGAmirTorabi @caitlinkhutch @FitDadJake @Tech_Teddy1 @NickRomaya Nailed it

We’re tech partners… Of course we’re going to post a video about our new integration and partnerships 👇

This legacy approach required developers and sysadmins and IT staff and consultants and . . . you get the idea. All in the maintenance costs was in the high seven-figures. Our first step was always moving off legacy infrastructure ASAP.  Plug-and-play off-the-shelf ecom allowed us to focus on building a team around the things that moved the top line (revenue).

@Arthur_eCom @klaviyo @SmsBump @Lifetimelyio Thank you @Arthur_eCom !

@klaviyo @SmsBump @Lifetimelyio 4. @wickedreports Si tu fais + de 1M€ par an avec ta marque, cette application va t'aider à prendre de meilleures décisions marketing. L'attribution est l'un des sujets les + complexes en eCommerce quand tu commences à multiplier les canaux d'acquisition.

Voici les 17 applications Shopify dont tu as besoin pour passer à 10M€ de CA. THREAD - 🧵👇

@bobbypinero - Saw your website for the first time today - it is absolutely beautiful. What platform did it get built on? Who was your designer?

One of the players that had a seemingly pretty clear crystal ball throughout this unfolding saga was Scott Desgrosseilliers and his merry crew of developers and data analysts over at @wickedreports

@connor_m @triplewhale You could give us a shot @wickedreports

Really shocked and disappointed with how @triplewhale are conducting themselves lately. Last 6-12 months have been letting their finger off the trigger, disappointing launches, ripping off any legacy pricing, UX has been going downhill, fast. Looking for an alternative.

@jfudem It's a demo, and it looks VERY (unfortunately) easy for someone to pick a dropdown selection and suddenly link stripping is on all safari sessions.

@wickedreports Apple could change things. But the press release does say that they will remove trackers from “links *users share*” and that matches our real world testing. I believe they will strip UTMs for sessions opened in private browsing as well.

You're going to hear about Link Tracking Protection for iOS 17. Based on our tests, SMS marketers can mostly relax...for now. iOS 17 strips UTMs when a user hits the share button to send to a friend. But UTMs / Query params in marketing texts still work.

@jfudem Check out the video in my post wrgo.io/WickedReports/…

@kasimaslam I vote funnel...if you were asking.

Funnel or No Funnel? 🤔 PT2 Consider the context: Funnel for quick opt-ins, robust web presence for longer sales cycles. Meet customers where they are in their journey. Ensure accessible content at every stage. Avoid myopic focus.

@TravisKetchum Agreed. You inspired me to rip off this blog post @TravisKetchum wrgo.io/WickedReports/…

Tracking is going to get spicy this fall yet again with Apple stripping URL tracking parameters. Initially announced as a private browsing feature, it appears there’s an option to strip for all browsing. 🌶️👀

@rishabhmjain It indicates links will be stripped in Safari browsing, not just users sharing. I attempted to break down some (can't cover all in one post) ways to deal with links stripped in browsing here wrgo.io/WickedReports/…

E-comm folks 🚨 This announcement from Apple a couple days ago isn't getting enough attention - this will kill email + sms campaign attribution - it will significantly impact e-commerce retention and abandoned cart flows.

IOS17 Link tracking protection is going to shake up the digital media buying industry. Here's the @wickedreports take on it: wrgo.io/WickedReports/…

@kasimaslam @northbeam @SegMetrics Thanks for the kind words my man!

The answer: Start measuring your performance in a third-party tool. Or, even better, multiple third-party tools. I love @NorthBeam (I’m an investor) but there are a ton out there. @wickedreports is great and @SegMetrics has a solid reputation.

Google is killing first-click, linear, time decay, and position-based attribution models and making data-driven the default. Here’s what that means and how to contend with it.  #thread 🧵

@JackRubin1 But top and middle funnel attribution hopefully show more than that.

We get 10m organic views across Instagram and TikTok per month. Anyone want to guess the revenue that directly generates for us on last click attribution?

@JackRubin1 I've got a few benchmarks over here at @wickedreports - I'll say 10m views turn into a 0.001% conversion rate and your AOV of 15... $1,500 ?

6. @wickedreports - Wicked is one of our favorite tools for attribution. Too often, we see brands having challenges understanding how their ad spend performs across multiple channels. Wicked gives our team awesome optics to help our clients scale

Join Scott Desgrosseilliers, CEO of @wickedreports and @iamjustinb as they deep dive into how to retain clients using full funnel marketing attribution. Streamed live in our free Facebook Ad Buyers group on April 18, 2023 at 9:30am PST. Join the group: facebook.com/groups/1322993…