Greg Mathews
3.8K posts

Greg Mathews
@gregsqueeb
I do design. I like working on cars. I am a person.














New vlog up on youtube! - photoshoot planning - behind the Muscle Goo launch - bag design planning - visits to Entler Studio and Plants & Spaces On youtube now, orenmeetsworld




Clever video content is the new press release How do you announce something that isn't tangible or looks cool on social media? A website, a new blog, a new Saas offering etc Build a fun, watchable short video scenario around it This is a website launch for a boutique called Maison Guava in Paris, the boutique has 10k followers, the video has 120k views just this week What makes it work - the viewer takes a second to read the first frame - then immediately gets matched with conflict - they look at the second frame - the video resets The styling of the models involved and of the print collateral plays a big role too. Just because you're product or release isn't fun/cool/aesthetic that doesnt' mean you cant create a video for it that is.


















