Michael @ Upstack Data
3.7K posts

Michael @ Upstack Data
@michael_upstack
Founder @ Upstack Data | Driving 7 & 8-Fig Growth for Brands through Advanced Visitor Tracking & Identity Resolution | Generated Millions in Recovered Revenue
Miami, FL Joined Eylül 2023
1.8K Following1.9K Followers
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@iamshaanarora @DTC_Direct_ ok, but also she did stick her head in an oven
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For those who are stuck figuring out which route to take:
"I saw my life branching out before me like the green fig tree in the story.
From the tip of every branch, like a fat purple fig, a wonderful future beckoned and winked.
One fig was a husband and a happy home and children, and another fig was a famous poet and another fig was a brilliant professor, and another fig was Ee Gee, the amazing editor, and another fig was Europe and Africa and South America, and another fig was Constantin and Socrates and Attila and a pack of other lovers with queer names and offbeat professions, and another fig was an Olympic lady crew champion, and beyond and above these figs were many more figs I couldn't quite make out.
I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn't make up my mind which of the figs I would choose.
I wanted each and every one of them, but choosing one meant losing all the rest, and, as I sat there, unable to decide, the figs began to wrinkle and go black, and, one by one, they plopped to the ground at my feet."
- Sylvia Plath

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I'm so fed up with email SaaS. Not ESPs, but the SaaS that claims to help them. Identity resolution, inbox placement, etc.
I've done some tests with our bigger brands recently and plan to do a pretty big "expose" email in my newsletter soon.
I suspect it will save brands 5 or 6 figures in the next year. For some maybe even 7.
I'm a little worried from a legal POV so need to gameplan how to do this properly. @RobertFreundLaw curious on your thoughts here.
Stay tuned, it's almost done. Will be a spicy one ;)
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@ToriiRowe Might be able to refer you someone that can help
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"For everyone who asks receives, and he who seeks finds, and to him who knocks it will be opened."
Bible 365@Bible365_
Jesus said, "Keep on asking, and you will receive what you ask for. Keep on seeking and you will find. Keep on knocking and the door will be opened to you." Matthew 7:7
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you need to audit the raw data + events manager to see why and what is happening.
look at breakdowns on fbc and othe match keys across the funnel compared to your traffic distribution. compare purchase event counts to shopify.
also do a site audit of the pixel
if you want a set of eyes on it, Im happy to take a look
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one very interesting and under-discussed impact of AI is why the gains are not evenly distributed across the population. And why I believe it will continue to be highly correlated to IQ.
prior to AI, highly intelligent and capable folks were normalized to others by the burden of manual execution.
output was largely throttled by manual tasks execution, where highly IQ people were slowed to normie speed button clicking.
AI basically removes button clicking, typing and all other manual tasks.
and the human context window (cognitive ability) is the new bottleneck.
everyone gets a +10x execution bonus, but some people get +50x, +100x, +1000x.
as far as I can tell, the limiter is closely correlated to raw intelligence and cognitive ability more than any other single factor.
will be interesting to see how this plays out at scale over time.
the smartest people are not just a little bit smarter than the average person..they are a LOT smarter, learn much much faster, mental models that far exceed normie brain power
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