oritheoracle

Why you should listen to this idiot: I had a 7 figure hospitality business pre covid where I would light cocktails on fire and cook them underwater. I am ugly so I had to do this to get attention. I lost everything during Covid, and went from Amazon warehouse (best/only job I've ever had) to 7 figures liquid in a little under 5 years (surviving the Tate forex program, Singaporean ponzi schemes, Blockfi, and Celsius thanks to @bowtiedbull). I was a top 10 high ticket closer for Coaching Sales (record was 47.5k closed in 24 hours), taught sales/response handling at Client Ascension, probably paid everyone on money twitter for advice at this point @CoachPauI @LogFitz6 @alexfeinberg @KdotUntamed @blackhatwizardd @thedulab (who started me in HTS) etc. I have an outreach agency with my wife, MirraPonte, and I am director of gtm strategy at a healthcare marketing and consulting firm, Manos Health, and we've driven over 105 Million in revenue working with series B funded startups, local clinics, and enterprise clients. Over my career about 145 Million generated. We've done lectures for Yale and Hopkins, and here's our magnum opus on gtm for healthcare. If you need help with lead generation reach out. There is very little that I haven't seen and done. Receipts for everything linked below:

What Does the 3-Month Optimization Process Actually Look Like?   I hate to say it, and you probably hate to hear it, but it usually takes 3 months to get good. Most clients don't hit their stride in week one. Here's what the first 90 days really looks like: First of all, don't freak out, it usually takes 3 months to really hit your stride and feel comfortable closing outbound, but almost every client will get leads from the first 1-3 days of calling.  And if you don't, we can get really good feedback as to why, and you'll know how to pivot. So when we say it takes 3 months to optimize we mean having a sales process and product market messaging fit that really resonates with your niche. For our other company, Manos Health, we were getting "results" virtually from the first day, but it took us a couple months before we really hit our stride.  Here are the core changes we made based on market feedback: Adjusted our definition of the ideal customer profile.  Initially we were working with clinics, funded startups, and enterprise clients.  As we started taking more and more sales calls, it was clear to us that our offer really resonated a lot better with the funded startups and enterprise clients, and that group was generating most of our revenue, and the sales cycle was easier and better aligned.  So we got rid of the clinics.   Adjusted our offer to be based on credibility, prestige, and ROI.  It was really tough for us to figure out why people actually liked us and wanted to work with us, but eventually we realized that in Healthcare, specifically, your seat at the table and what you've done to earn it is very important.  So by sharing our founder Rishab's experience running Hopkins' venture fund, doing lectures for Yale, and working with household-name clients like Gore-Tex, Uber Health, and AstraZeneca, as well as a meta-analysis of results and pipeline generated for clients...Was the most effective messaging.  This was NOT obvious and took 4 script iterations and a bunch of minor tweaks to the messaging. Trained the caller specifically in the core value offering and hired callers with a technical background that were more relaxed and less aggressive. We adjusted our scraping strategy to focus on percision and widening the scope of the companies we were targeting.  Becuase the amount of clients we could work with was smaller, we intentionally expanded our reach from just decision makers to champions and compliance roles as well, and a lot of them were instrumental in pushing deals over the line.  This was easy to do once we narrowed down the ICP.  When it was too big, we focused on decison makers and smaller clinics, which got more meetings, but less revenue. Every successful client has their own version of this journey.  A lot of times we can one shot the campaign and get great results right away, a lot of times we can't, and we have to re-strategize.  But even in campaigns that start very strong, we help clients work through extensive testing, iteration, and market feedback.  If you have questions about any of this stuff, please reach out.

@gunjoh001 People buy in different ways and email, phone, and LinkedIn are all "annoying" according to who you ask.

@oritheoracle1 Interesting. I have always found it much more annoying getting a cold call than a cold email. When the day is already full of meetings, there is simply no time for a cold call.

Why Cold Calling Over Cold Email and LinkedIn?  We're not...Cold Calling evangelists.  We just ended up here because we ran a cold email agency and we were teaching other agencies that were using cold email as their primary acquisition channel, and everyone saw a hit around mid 2024.  Suddenly, costs tripled. You had to juggle vendors because panels were always getting banned, you needed private sequencers, 1:1 messaging.   If you're part of email bison or you run an agency you're no stranger to this.  But if you were running cold email in 2021-2023, it was like running facebook ads in 2014.  This is why cold email case studies now show a 5% reply rate as good instead of 10%+ the way it was in 2023, it's also why a lot of cold email agencies, officially and unofficially, have added cold calling as an acquisition channel.  We know this because we white label for 4 large ones. We love LinkedIn too by the way, but we found that you can run it in two ways: The slow credibility based way, using real profiles and things like Expandi, and the fast grey area way, using things like borrowed profiles and offshore VAs, and there were too many issues with the fast gray area stuff, especially for our enterprise and healthcare clients, and the slow way was great...Just too slow. We still use and love cold email and LinkedIn, but they no longer drive our results the way they used to. Right now calling is about 70% of our revenue, with the other 30% being EVERYTHING else: Referrals, cold email, LinkedIn, and content. If you need help with any of this stuff, please reach out.

@FidelCacheFlow Who are these ppl 😂

Fidel sniff test unmatched.. Muted bro in 2018 and never looked back

@realpeteyb123 We'll be there in May!

I need 1-2 more restaurants recommendations in Tokyo. Drop them please

@danielfazio @SalesBlastBen maybe he'll do a thread calling himself out that somehow still steals your content lmao

Making a Twitter thread of how much content @SalesBlastBen blatantly steals from me. Ben is incapable of coming up with anything himself. Nearly 30% of his tweets are directly stolen from me. Here's proof:

@AIProfitsLegend The comments really show why you shouldn't give revenue numbers 😂

Decided to do the agency thing again 0 to $40K MRR in 2 months This shit is so easy lmao

@bowtiedbrazil not a successful coffee business

Key to having successful service biz

two questions to ask clients to get clarity on an offer: can you explain the core value proposition to a 10 year old? when someone hangs up the phone after booking a meeting, and a co-worker asks them what the call was about, what do you want them to say (assume they will only remember 10% of the pitch)

the biggest thing with outbound is CONSTANTLY reiterating the core value prop, like why people actually work with you, and not why you think they work with you. And discovering what that is...Is not obvious.

What Is Your 12-Day Launch Process Step by Step?  We don't just start dialing. Here's what actually happens before the first call goes out: Fill Out Intake Form  Meeting 1 - Ideal Customer Profile Review Meeting  We use the intake form to come up with an optimized long term scraping strategy that includes an assessment of market size, data reliability, volume, and constraint based scraping (where we buffer resources around the weak link of the campaign). Meeting 2 - Lead Scraping List, Detailed Summary, Cold Call Script Review Meeting We give the leads list for you to approve before enriching the data, we also show you the first draft of the script, and a detailed summary of your company, derived from your intake form, similar effective campaigns.  We like to move forward with scripts based on best practices that the copywriter, the sales manager, and the client are all happy with.  After 3 days of calling we further refine the script based on market feedback. Meeting 3: Automations, Content, Cold Email + LinkedIn, and Offer/Sales Training Review We review the automations we install for you, give you content, follow up, and sales training to faciliate the flow and customer journey of the leads as much as possible without our direct involvement. We do more meetings as needed, some campaigns meet weekly or bi-weekly.  Some clients that we've had for years everything is via slack, so we find the communication level that you're happy with.  The LI and Cold Email scripts are always written after the cold call scripts because they have to pass AI filters and things like that, that aren't an issue with calling. Any questions of you need help with this, please reach out.

@BowTiedVD historic Trenton

Def Camden NJ

@RamboVanHalen When in doubt just ai recap his nobel peace prize speech

(I can’t name one Faulkner book)

@bowtiedbrazil These guys always crash out

the community note. how retarded can someone be?

@Alexfeinberg 2 million dollar crypto portfolio and Starbucks job 🔥

A majority of men who are good looking by the time they reach 40 have figured out a way to secure a low stress $200K+ per year Life has a way of aging men rapidly if they don't figure this part out

Do You Only Do Cold Calling, or Can You Do Email and LinkedIn Too?  Cold calling is the engine. But here's how email and LinkedIn plug into it — and when you need all three. We do all three, and for a lot of clients that sell things that are very expensive to a very small market, they need all three. If you're in healthcare, and your entire market is 4,000 companies, you have to do multi channel outreach, because the constraint of the campaign is the amount of people you can sell to. If you have a tech saas, and your entire market is 2 million companies, you can do multi channel, but you'll get a higher ROI on calling and adding more callers, until the constraint becomes the size of the market. A lot of our job as marketers is to tell people where to put the next dollar, and what's best for them.  If you don't have product market messaging fit, I'd start with JUST ONE COLD CALLER.  Don't spend any more money than you absolutely have to.  As the company grows you can add more and more channels and run ads.  It all works together.  You call leads from other channels and keep the crm bloat down, you can really maximize your marketing spend. But if you're starting, just cold calling is better for a few reasons: Cost per lead is lower.  You can get real time feedback in a few days of calling from actual conversations, when they don't want what you are selling they tell you why, it isn't just a cold email that either got ignored or hit spam.  You don't have to filter your messaging for ai filters like you do with cold email etc. so it's easier to write the scripts.   For our two companies, we have a combined 4 callers.  So we call 4,000 people a day for ourselves, and it drives about 70% of our revenue.  The other 30% is everything else: cold email, LinkedIn, content, referrals, combined. Our customer acquisition costs hover at around $800, but our process is very dialed in.   If you need help calling or integrating it with other channels, please reach out, and have a great day.

@BowTiedYukon You'd be surprised how many people think they are the chosen people. It would be weird for any strong group (Jews, Christians...Japanese) not to think they are somehow chosen

“The big mistake that people make is still thinking the Jews are the chosen people. They were, but they rejected their inheritance. They refused to accept Christ. In the beginning, they were the chosen people but once, according to the father of the church they apostatized and rejected Christ they ceased being the chosen religion and now it’s transferred to Christian’s who believe in Christ” -Father Chad Ripperger

@bowtiedbrazil @balajis What if Enron was a country

I was told by @balajis that BRICS and China are of course going to take over US

@StephenStorey why is he doing Han's enter the dragon speech lmao youtube.com/watch?v=tEK6yK…

What an interesting thing to say

Who Are Your Callers and Where Are They Based?  We tried sourcing callers from all over the world, a lot of places were disasters...And we look for a combination of accent, education, culture, and responsibility: Right now the best callers are from Egypt, with a few in Latin America.  There are several reasons why Russell 2000 and Fortune 500 companies use callers from Egypt for roles other than customer service, and why we do as well: Accent, and Education - We give our prospects 23 different voice samples so they can hear what our callers sound like.  A comment we hear a lot is that they sound a little British.  That's not an accident.  Much of the Egyptian educational system is built on the foundation of British Colonial rule, and it's relatively easy to find callers with a technical background in engineering or medicine for example, there's a big emphasis on higher education. Culture and Responsibility - Military service is compulsory in Egypt.  So a lot of callers, although they are younger, have to grow up fast and lead or be part of a team.  Haggling and assertiveness is a core part of Egyptian culture, because of the traditional markets and street vendors.  The good thing about this is that they actually enjoy calling, but they are also surprisingly non-confrontational, and focus on building and maintaining a good relationship.   A lot of other cultures we experimented with were either too aggressive, too passive, or didn't have the right accent.  Egypt seems unique even in the Middle East for having a good balance that lends itself to calling. If you want to hear what our callers sound like, or want to try cold calling, please reach out.