Casey McDaniel - Pest Control Guy

Why is pest control the best industry? Each tech can service >$400k in a year Quarterly services cost $125 and take 20 minutes to complete Compare it to trash pickup where they charge $40 a month and service weekly. Labor is cheap Products are cheap Margins are insane

@H3_Forge Ya but I don’t want to pay for/ maintain an automated system for a 1099 sales rep when I can pay $0 and he he’s gonna get his sales one way or another. If it was worth it, somebody would be doing it by now.

@pestctrlguy Fair — you clearly know your market better than I do. Point wasn't door knock vs automation as either/or. Guys doing both will out-run guys doing just one. Home goes live, automation hits it same day, door knock closes it. Hard to beat that combo.

This is actually money and you don’t need to automate it. Zillow shows new home sales. We had a sales rep sell 84 accounts in 2 weeks last year by cherry picking Zillow and knocking on their door.

@RobDockstader There are so many builders it’s hard to get in with anybody that does enough volume to make it worth anyone’s time. Same with realtors

@pestctrlguy Have you tried getting referrals from the GC included in the closing package or do you not see an upside in that? ?

@tflann We don’t call them though. He shows up at their door and signs them up. Way better process and 0 cost. He also looks the stuff up himself and not me. Which again is a huge win.

Using an API that scrapes the MLS data can speed up the process for him to call the leads. Throw Zapier in-between, add a multi-dialer, and create you’re own dashboard - or find one that integrates with all of the above. Your sales guy can probably reach quite a few more people faster. Plus, accessing at the API level will let you be able to sort by more data too, eg size, out of state owner, etc…

@H3_Forge lol you think the door knocker was hitting 20 doors a week and had 84 sales over 2 weeks. In our 1st location service area 86 homes were sold in February.

@pestctrlguy Both work but for different reasons. Door knocking = higher close rate. Automation = you hit 200 new listings/week instead of 20. Best play is automate the lead gen (Zillow API + mailer trigger), then send your closer to the ones who respond. Scale the top, close the bottom.

@aaron0505 Mailers are cool but my guy had a 90% close rate. What’s the conversion rate on mailers?

@pestctrlguy We did this with pool service. I’d scrape the closed sales on MLS and send mailers.

@BryanJLeffler Why do that? People back out all the time and closing is already stressful enough. We show up right after it’s all done and they are wondering what they need to make their house a home.

@pestctrlguy Go upstream and hit the pendings

@tech_savvyact Our salesman is going to have a nearly infinite higher close rate than a bunch of emails

@pestctrlguy 84 accounts is solid. But automation hits every new listing day one across multiple territories simultaneously. Scale matters in route businesses.

@solarbizguy @sodacitysimpson Dog after days like today where every tech seems to have gone rogue and everything is pissing us off I just wanna be done and go get an office job for 5 or so years until I can retire.

@pestctrlguy @sodacitysimpson Is it tempting to take it and just pick a new geography and start over? Or do you think easier to go from $5m to $10m then getting to 5 again?

Every time my biz partner or I take a trip out to location 2 we come back and have a hearty talk about selling this thing. It’s a zoo out there. Hoping our newly promoted manager gets that train back in the tracks.

@JaredDHardin New homes means easy sales. I hope this place explodes

@pestctrlguy Somewhere else lol

More local farm land being turned into a townhouse subdivision. Yay 😐

@mrbillmoney All ~3600 yes

@pestctrlguy The 2300 are your current subscribers?

I’m here to share value. Here’s EXACTLY how we generated $50k in sales this week by sending two mass texts. (Exact texts included).

@mrbillmoney Our CRM fieldroutes

@pestctrlguy What texting platform do you use?

@jarett_busacca It’s remote, we’ve acquired twice over there, it’s small so labor is always a pain

@pestctrlguy What’s the biggest reason why that location is chaos?

@Tayhan22 Fog

@pestctrlguy In2care? Or fog

@sodacitysimpson We would get $4 million easily. I think it’s worth $5 mm. I wouldn’t be shocked to get $6 mm but I don’t know how likely that would be.

@pestctrlguy Haha 😂 What you think biz is worth today The whole thing

@daviscfisher My partner and I handle every single aspect of the biz

@pestctrlguy Are you also doing all the tech recruiting, training, retaining, scheduling, etc or do you have someone else managing that side of the biz

I would encourage you to bookmark this and use this stuff in your own business going forward. People will make a course with this info and sell it for $10,000. You’re getting it for free. Do something with it.

Our company will roughly double in size this year and I will run this campaign next year. I will use this knowledge to cross sell mice in the winter, reactivate past customers, and set up automations for these things in the future.