Mehtab | Karta Ventures

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Mehtab | Karta Ventures banner
Mehtab | Karta Ventures

Mehtab | Karta Ventures

@MehtabKarta

Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.

Vancouver, British Columbia Inscrit le Ocak 2018
1.3K Abonnements14K Abonnés
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
We're looking for more brands to invest in. Why work with us? Real value add, speed, and flexibility. We've deployed 8 figures of our own capital into consumer brands since 2018 across growth, turnaround & special situations. We welcome situations others are uncomfortable with. Want to derisk and take some off the table but still own your company? Want to trial the relationship before going deeper? Have a cofounder not pulling his weight? Worried about losing control? Want a value-add partner that actually drives profitability and growth? All solvable. DM me. Have plenty of brands that can vouch for our ability to consistently drive improvements across revenue, EBITDA, and DISTRIBUTABLE CASH :)
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
@salecomgarden It's fine to have free will, I just think these tech guys convinced they are doing god's work is hilarious. They are just running an internet casino lol
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
Are these guys delusional enough to think they are doing something good? This is no different than running a casino. This is just taking advantage of addicts and disgusting.
Tarek Mansour@mansourtarek_

@thesamparr 1. Average age on Kalshi is 33 years old. 2. An open, fair, and transparent marketplace that rewards informed trading and doesn’t derive all profits from customer losses is better than a platform that actively bans winners and promotes unhealthy behaviors.

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Sam Parr
Sam Parr@thesamparr·
@mansourtarek_ You didn’t answer. Average age of 33…and “we’re not as bad as others” isn’t an answer. Crazy that deflecting this hard says the answer.
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Paul Graham
Paul Graham@paulg·
@MehtabKarta Golden age (1945 - 1970), though in practice the gold seeps around the edges and it's more like 1936 - 1980.
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Paul Graham
Paul Graham@paulg·
There's a vintage watch dealer in London (Somlo) that always has watches in amazing condition. 60 year old watches that seem unworn. I asked the owner how he does it. He said they've been around a long time and always pay promptly, so they get first look.
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PJ Celis
PJ Celis@celispj·
This is a first, app dev straight up copying our name for some free app store juice. Ridiculous.
PJ Celis tweet media
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Eli Albrecht
Eli Albrecht@Eli_Albrecht·
I spoke to two independent sponsors today. One is nervous to charge a typical 5.5% of EBITDA management fee, and the other charges 10% of EBITDA ($10M EBITDA platforms) and never gets pushback from investors. Strange segment of the market.
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
@PhilKiel That and audience segments + GA session data is all very nice. They have IG visits too you can use.
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Phil Kiel
Phil Kiel@PhilKiel·
Sort your ads by CPMr. High ROAS + high CPMr = small warm audience being over-served. Attribution is inflated ⚠️ High ROAS + low CPMr = the ad is genuinely earning it 🚀 Two very different situations that look identical in your weekly report →
Phil Kiel@PhilKiel

x.com/i/article/2034…

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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
@CuckedbyVC BTW for what you sell, I'd be surprised if in-house makes sense. You are pretty much the perfect 3PL client haha
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
@CuckedbyVC Yeah sure, I can post numbers too and make it easy. This is a project we've done a dozen times so it's pretty easy.
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
We have a brand that is the category leader in one tiny industry. Every time we do something, ~3 - 5 others immediately copy us, but they don't have our margin structure because they aren't vertically integrated. So they lose money on the initiative and give up in ~6 - 12 months after burning a ton of cash. 🤣🤣🤣
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Matt Schroeder 🌊
Matt Schroeder 🌊@SchroedsBiz·
@MehtabKarta Make a fake org that is your "supplier" so they copy you, but you are the supplier. So you make money on their failed attempts
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
@technorural Yes but their bangers involve the IP warming up concurrently/headed in the right direction. They still get the phat tail
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Rainbow Goldstein
Rainbow Goldstein@technorural·
@MehtabKarta That’s not really what they do. They take the IP/asset, divide it into categories as well as distribution channels (all the DTC sites are licensed) sign multi year deals with guaranteed minimum royalties, and then borrow against that guaranteed revenue stream to buy more brands
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
He's incredibly generous with time too! Great guy, and amazing turnaround story.
Curtis Matsko@CurtisMatsko

Almost died. Found in my car with 80 empty bottles. 2 hospital wristbands… from places I don’t even remember. People who saw me thought I had days left. 10 years later: $500,000,000 in revenue. But that’s not the story. The story is this: A group of people who had quit drinking… went and bought me beer. Yeah. They broke their own rules to keep me alive. “You will die if you don’t drink.” They sat with me. Waited. Hoped. And somehow… That moment turned into a second chance. Here’s what I learned: Nobody gave up on me. Not when I tried to burn every bridge. Not when I hit bottom. Not even when I gave up on myself. So I rebuilt. From nothing: • a garage • art festivals • Etsy • Shopify • manufacturing • scaling • 9 figures • retail Then one day… I looked up and realized: Half a billion in sales. A life I never thought I deserved. And people around me who actually respect me. Listen If you’re in a dark place right now: Just get to tomorrow. However you can. People believe in you. Even if you don’t yet. If I made it out… So can you. Question: Have you ever seen someone everyone gave up on… prove them wrong?

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Kody Nordquist
Kody Nordquist@KodyNordquist·
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large retail spenders. When Walmart, Target, and Amazon pulled back spend to protect their own margins, CPMs cratered across the entire platform. Every smaller DTC brand running there absorbed the damage. They had no warning before it showed up in their numbers. I knew someone who reported that roughly 80% of their client base had completely stopped spending on Pinterest compared to the same time last year. And before you write this off as a Pinterest problem… Most DTC brands right now are running the exact same structure on Meta. > One platform controlling 70%+ of their paid media spend. > One auction. > One set of external decisions they have zero visibility into. If you want to future-proof yourself, you need more diversity. > Meta as the primary acquisition engine > Google Shopping as the secondary > Email and SMS as the owned layer no auction can touch Now when one platform shifts, you have somewhere to go without panic. Go open Ads Manager and pull your channel split. Calculate what percentage of your total paid spend is sitting on one platform. If you're above 70% on one platform, you already know what you need to do.
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