Lex Bradshaw-Zanger

Jensen Huang on the smartest person he's ever met;

The more marketing becomes driven by tech and data, the more it becomes about people.

🌱 Beauty innovation today is built on collaboration, not just labs. Hear how Lex Bradshaw-Zanger explains L’Oréal’s open innovation strategy through the Big Bang Beauty Tech Innovation Program. 👩‍🔬🤝 #BeautyTech #OpenInnovation #Startups #AI loom.ly/h_c2uVY

Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing… medium.com/p/stuck-in-the…

8 Greatest Laws I know at 40, I wish I knew at 20: 1.

Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage.

40 Books To Read

Looking forward to kicking off the judging for the 2025 APAC Effie Awards next week. And check out all our 2025 jury here: lnkd.in/gB4qTrBc #Effies #APACeffies #FutureOfMarketing #Marketing #Advertising #Effectiveness #EffieAwards

My latest article, magicnumbers.co.uk/articles/dont-…, is all about this challenge, and how to navigate it in the coming years.

'When something is so different that it stops you & breaks the two-second rule.' . @System1Research's @andrewtindall_ on the best practice for OOH including our @British_Airways 'Windows' campaign for playing with the rules of the medium via @TheDrum 🔽 thedrum.com/opinion/2024/0…

The best WiFi ad made in years. All without trying to sell you a product. @VCCP's new ad for @virginmedia ticks all the boxes. It's emotional, there's a story and it's incredibly well branded. It scores almost full marks in @System1Research testing: testyourad.system1group.com/report/d7e5ebc…

This Christmas, give yourself the gift of time and marketing insights! 🎁 Enjoy some of our favourite @UncensoredCMO podcasts from the year, featuring Jon Evans and industry stars. Perfect excuse for some 'me time' with a hot chocolate! ☕✨ Listen here: hubs.la/Q030lzYM0

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in @MarketingWeekEd on brand building in the age of creative fragmentation. marketingweek.com/brand-building…

@bookingcom even after accepting the price match, now you want me to reconfirm it before paying out! Anything to not keep the customer promise #fail #bookingcom

Have been trying to use the @bookingcom price match service for 8 weeks and all they do is ask for impossible information to avoid paying out. Feel like the #PriceMatch is a complete fake. Unacceptable service #fail.

✨ Thayer Lavielle, EVP The Collective, @Wasserman ✨ @EricaKerner, MD, Global Head of Sponsorship & Events, @StanChart ✨ @LexBZ, Chief Marketing & Digital Officer, L'Oréal ✨ @akshatrathee, Co-Founder and Managing Director, @NodwinGaming ✨ @AndrewBatey, CEO, @beatdapp

One of the most interesting findings from analysing of the IPA effectiveness databank comes from @System1Research They've found that campaigns which have a fluent device (a long running mascot or character who is central to the drama of the ads) outperform those that don't on a range of measures

#PowerList #2024 The power players shaping the region's brand landscape. Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at #Campaign Asia-Pacific. Congratulations to all the CMOs on this year's list! campaignasia.com/article/apac-p…

Google just released AI courses for free. No prerequisites or fees required. Here're 10 FREE courses you don't want to miss:

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal SAPMENA, comments on how he is excited to spotlight outstanding marketing work as a Head of Jury at the APAC Effies 2024. #loreal #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards