David Marcus

My Latest

My latest @DailyMail column on the fast-moving conflict in Iran... dailymail.co.uk/debate/article…

@InqstvMuse Indeed.

In my 20 and 30s I never understood why so many of my favorite writers became recluses, especially after getting some recognition. Now I get it.

Happy to have America’s Artist @ScottLoBaido from our district visit me in Washington & thrilled to display his painting of @FLOTUS Melania Trump for #WomensHistoryMonth!

Isn’t the draft, like, at night?

This was basically what sunk the great Ann Selzer in her final Iowa poll.

This is an entirely online movement.

Delayed Nielsen Data Will Show Traditional TV Back on Top (for Now) For a moment, it seemed like streaming had finally overtaken television. But February’s numbers on viewing time—using a new demographic data source—say not so fast By Patrick Coffee, WSJ Streaming TV’s ascendance over broadcast and cable isn’t as complete as it seemed, a report from the measurement firm Nielsen is set to suggest. Streaming accounted for 41.9% of U.S. TV viewing time in February, compared with 47.4% for so-called linear TV, according to unreleased Nielsen data described by people with direct knowledge of the numbers. That’s a reversal from Nielsen’s most recent monthly Gauge report, which said TV viewing in January was 47% streaming and 42.7% linear, as well as Nielsen’s announcement last year that streaming had surpassed broadcast and cable viewing in May for the first time. The shift wasn’t entirely unexpected. Nielsen had warned clients that its broadcast and cable TV figures could see a boost in February after it began using a study from the industry’s Advertising Research Foundation to inform its estimates of the demographic groups in U.S. households and the technologies they use to watch TV. The company previously drew those estimates entirely from its own volunteer panels. Nielsen also communicated the impending change to clients multiple times in recent months, according to a spokeswoman. The actual numbers, however, weren’t available to clients until earlier this month. YouTube’s estimated share of viewing on TV sets was 11% in the report for the month of February, compared with 12.5% in January. Estimates similarly declined to 7.5% from 8.8% for Netflix, to 3.3% from 4.1% for Amazon Prime Video and to 2.4% from 3% for Roku. Other streamers including Disney+, Paramount+ and Tubi also saw their numbers drop. Nielsen had planned to publicly release the February report on March 17, but delayed it for a week after some streaming platforms asked for more information. The delay was first reported by Variety. Streamers are seeking more data to determine how much of the drop in share of viewership can be attributed to the adoption of ARF data as opposed to actual viewing shifts since January. “The question should be, if you had applied this methodology a year ago, then what would the numbers have been a year ago?” said Hernan Lopez, founder of Owl & Co., an advisory firm that focuses on media consumption trends. The results suggest Nielsen has historically undercounted the prevalence of broadcast and cable relative to streaming, said Lopez. But February also included NBCUniversal’s coverage of the Super Bowl and the Winter Olympics, benefiting Peacock, NBC and the company’s cable networks. Peacock was the only streaming platform to see a lift in the February data, to 2.7% of total viewership from 1.9% in January. Nielsen incorporated the ARF study after the Media Rating Council, an industry self-regulatory group, asked the company to use an independent source to address perceived inaccuracies in its demographic data, said George Ivie, executive director at the MRC. In a statement, Nielsen said, “Different methodologies produce different results,” adding that the new methodology would “create a one-time shift in viewing data, reflected in the February 2026 Gauge.” Nonetheless, it saw long-term trends hewing toward streaming. “Streaming viewership is expected to continue to grow,” the company said. Outcomes have varied month to month throughout the five-year history of the Gauge, but streaming hasn’t previously lost as much ground to traditional TV as it did, at least on paper, in the February report. The news arrives just ahead of the annual upfronts and newfronts events, when broadcasters and streaming platforms pitch upcoming inventory to marketers and ad buyers. Although the share numbers in the Gauge are distinct from the Nielsen audience estimates that underpin most TV ad deals, they could help buyers demand more data from streamers to prove that viewership among key demographics is growing at a healthy clip, according to Ross Benes, senior analyst at eMarketer. But it won’t change the fact that eyeballs are moving toward streaming, said Benes. “This is something, I think, that matters a lot to marketers right now,” he said. “It probably doesn’t matter much to the consumers—and might not even matter to marketers long-term, because the trends will be what the trends are.”

@MattWhitlock No, that’s not how he is answering the question now.

@BlueBoxDave He’s been incredibly consistent that we shouldn’t end the filibuster. Gave multiple speeches on it this week making the case as to why. But it also happens to be true that they don’t have the votes to do it anyway.

If Thune refuses to take a position, one way or the other, on the filibuster and continues to just tell us the votes don’t exist to do it, then he should step down. It’s literally the opposite of leadership.

@senderowiczj @MeghanMcCain Ok, but if senate leadership refuses to address that 60 % of TX GOP voters told them to kick rocks then they deserve this outcome and will get it.

@BlueBoxDave @MeghanMcCain This way lies…youtu.be/ek3OUay2uWw?si…

Paxton is Kari Lake 2.0 - a gift to democrats.

@SethBarronNYC It’s just politics.

@BlueBoxDave Ro Khanna is now a propagandist for the Iranian regime, and takes pride that they are repeating his repulsive calumny

I think Khana is making a major miscalculation by believing the Anti Israel, I’m sorry, “Anti Epstein class,” foreign info op on x is real.

“26,963 encounters nationwide in February, down…88% below the monthly average during former President Joe Biden’s administration.” From a monthly high of 302,000 to less than 27,000. Sorry, I’m a Democrat that votes for a secured border over a wide-open one.

@brettonbennett It’s very good.

@BlueBoxDave stuck on that song since release

A most Morrissey of Morrissey lyrics from The new album: I cast no shadow or reflection in the mirror now I choose to shoot the breeze with trees and smile with skies In search of wisdom so much wiser than my own Till gentle doctors, tell me why I now must die

@tom_ealey So were Epstein and Maxwell.

@BlueBoxDave The major players were prosecuted. The C Suite leaders of the fraud.

Enron.

I like this. It makes me feel like a Brazilian soccer player.

@pimanjc @Cernovich Nah, just appreciate the quiet.

@BlueBoxDave @Cernovich Are you getting backlash from liberals?

@KelliB4Thee Get the brain going in a new direction.

@BlueBoxDave What was the copious amount of alcohol for?

The parties were the price to get to the point where you can make ends meet with the written word. The prize, is getting to read, think, and write by yourself all the time.

@GoombaBohunk In fairness, the RNC was a lot of fun.

@BlueBoxDave Dunno met you at the RNC you were friendly and gregarious 🤷‍♂️(but get the overall sentiment)