Brett Erik

Social media is alot like SEO in this way -- there's a massive lag in the growth and benefit. The earliest part of posting and sharing is almost always the hardest, because you don't get the positive feedback when you are most sensitive to it. My recommendation if you're starting: Dedicate to posting daily for 90 days send as many DM's as you post (i'd even recommend more if you want to really maximize), you never know what opportunities are going to arrive simply by showing up and sharing

@markdmei Plain-text founder emails still outperform polished “brand voice” every time

eCom founders can learn a ton from Elon Musk. In an email from Elon to his team... He said: "The more senior you are, the more visible must be your presence." As an example, he lived in the factory so workers could see him alongside them. But most founders miss this principle entirely. They never make their presence known. But a simple way to do this is to send plain-text emails (from the founder). Because people don't trust brands. They trust people.

@fivosaresti Outbound now is signal-driven, not spray-and-pray.

Outbound in 2023 vs outbound in 2026. These are 2 completely different games now. 2023 OUTBOUND: • Buy a bunch of domains • Scrape 20K leads from Apollo • Blast out cold emails • Hope for replies • Rinse and repeat 2026 OUTBOUND: • Map your entire TAM with 10+ data sources • Score every account into Tier 1, Tier 2, and Tier 3 • Track first-party and third-party signals across every account • Automate research so reps spend 2 minutes per prospect instead of 15 • Tier 1 gets manual outreach, Tier 2 & 3 gets automated sequences I've built outbound systems for dozens of B2B companies. The ones still running the 2023 playbook are getting diminishing returns. People caught up to the bulk-send approach. Your prospects are getting dozens of cold emails a day. Standing out with volume alone is over. Now, you HAVE to be: • Connecting outbound to your content and ads through first-party signals • Reaching out when you have context, not when your sequence says so • Using AI to automate the research, not the relationship • Building tiered systems that match effort to account value You can scrape 20K leads and blast emails in 30 minutes yourself. That's not why you hire an agency. You hire because you want a system that connects outbound to everything else in your GTM. P.S. AI alone is not enough and experts alone don't scale either. The answer is combining both.

@bloggersarvesh Another great share

call me super annoying but..I will keep repeating this… Claude + SEO is going to create a bunch of business “millionaires” this year. don’t bookmark this if it crosses your timeline. Just paste this entire thing into Claude. thank me later.

@WOLF_Financial Liquidity is low but the flex premium compounds

What asset class historically provides the greatest returns? Are they stocks? Real estate? Bonds? Commodities? Private equity? On average, public stocks provide the greatest returns. However, in select examples, there’s an asset class that generates outside returns that’s rarely discussed. I’m talking about trophy assets. These are extremely rare, highly desirable assets that are typically owned by ultra-wealthy individuals. Some examples include: - Classic cars - Oceanfront property - Vintage wine and whiskey - Priceless museum-level art - Owning professional sports teams - Ultra-rare watches (ex: Rolex Daytona Paul Newman) - In-demand single-word domain names [crypto(dot)com} Obviously, select individual stocks will always supersede returns from any other asset class. And trophy assets are typically bought for prestige/status. But along with that prestige comes inflated prices over time. These assets are typically illiquid, hard to value, and unattainable to the average person in most instances. These assets outlive individual companies, and with the right time horizon, transcend the lifespan of anything else. However, having enough cash/credit to buy these trophy assets is another problem entirely.

Golf trips > Business conferences Fight me

@ecomchasedimond Consistency in tone is an underrated conversion lever

6 Important Email Marketing Rules:

@markdmei Open rate is noise if cash per send is strong

My team and I audit a few dozen brands each month. 7/10 track the least important email metrics. 1 - Open rates and 2 - CTR But you miss the most important metric: Revenue per recipient. RPR shows you exactly how much each email generates per person on your list. To find your RPR: Total email revenue ÷ Number of recipients = RPR For some context... Here’s the RPR benchmark I use: For campaigns: - $0.10-$0.30 = Good - $0.50+ = Excellent For flows: - $1-$3 = Good - $5+ = Excellent I had a client obsessing over their 25% open rate on a re-engagement campaign. They thought it was terrible. But their RPR was $0.75 per recipient. Which was above average. Instead of trying to "fix" the open rate, we scaled what was already working.

@Seannywilson Outbound looks crazy until the math starts working.

Disappear for 6 months. Then: 1. Set up 100 mailboxes across 50 subdomains. 2. Build a Clay waterfall that enriches 4,000 leads a week. 3. Run 6 campaign types simultaneously against your ICP. 4. Hit your entire TAM once a month with a new angle. Come back 40+ qualified meetings/mo. 40 meetings = 8 new clients at $5K/mo. $40K/month. All from an outbound system that runs without you.

@fivosaresti the “best” stack is the one you’ll actually use daily

What’s the best AI workflow builder? • Clay was recently valued at $5B. • Zapier is a $5B bootstrapped company. • n8n raised $180M at a $2.5B valuation 6 months ago. But the mistake most people make is treating them as interchangeable. They’re not. 1) n8n is free to self-host and gives you maximum flexibility with full control over logic and APIs but it requires API knowledge and the learning curve is steep. 2) Clay starts at $350 a month for 10K credits and sits between n8n and Zapier in complexity with instant access to 100 plus data tools and a table view for building and debugging but it gets expensive at scale. 3) Zapier is $489 a month for 100K tasks and is the most user-friendly option requiring zero API knowledge but it struggles with complex multi-step workflows and pricing can be unpredictable. The right choice depends entirely on your technical depth and what you are building. There is no universal winner.

@evanseech Warmed prospects close, interrogated ones ghost.

Stop hiring setters to qualify leads. "Are you the decision maker?" "What's your budget?" That is an interrogation. And it makes prospects LESS likely to purchase from you. Our setters send case studies, answer objections in advance, and share resources before the call even happens. By the time the prospect shows up, they already know who we are, what we do, and why it works. Show rates go up. Close rates go up. Revenue goes up. Trust me on this one.

@dan__rosenthal Real value = fewer tabs, more finished outputs.

Claude Code has completely changed the way I think about operational tasks. The other day, I asked it one question. "Can you make a list of clients that use X tool but haven't signed up through our affiliate link?" It proceeded to: 1. Find the URL and login through 1Password 2. Launch a Browserbase session 3. Log into the affiliate management software 4. Find all referred sign-ups 5. Locate our active client list through Notion 6. Shortlist clients likely to use the tool based on their project 7. Send me the final list It took 4 minutes. I'd struggle to get this done in 4 minutes myself. The combination of MCPs, the newest LLM models, and community-generated plugins is what makes this possible. AI is no longer autocompleting code or summarizing documents. It's navigating between tools, authenticating into platforms, cross-referencing data sources, and delivering finished output. Every operational task that used to require someone bouncing between 3-4 tabs is now a candidate for this kind of automation.

@CommerceRound @yojimmykim @iamshackelford @ecomchasedimond Real convos with builders is where the actual value lives

Austin is coming up fast 🤠 We’re about 30 days out and already 70% sold out! Over two days, we’re diving into what’s actually working across DTC right now, with operator-led sessions and real conversations you can take back to your team. What to expect: 🎯 Operator-led keynotes with tactical takeaways 🤝 350+ founders, marketers, and operators ⚡️ No pitch fests, just real conversations 💰 $200K in giveaways happening live on stage 🍽️ Elevated food and drinks throughout the day 🌇 Rooftop happy hour and after-hours networking All curated by @iamshackelford, bringing together operators who get it. ⚠️ Tickets are 70% sold out and filling fast. Claim your ticket before we reach capacity! 🎟 Grab your ticket: commerceroundtable.com Use code CR75 for $75 off at checkout.

@noelcetaSEO Compound content is the moat most competitors won’t build

Everyone thinks B2B SEO is boring and useless. But one industrial valve manufacturer proves them wrong: 500,000 organic visitors/month from “boring” product content. Here’s their step-by-step strategy: 🧵👇

@BoringCareers Underrated markets usually become tomorrow’s hotspots

Colorado tech scene (2026): Denver: $130K avg salary Boulder: $135K avg salary Tech jobs have grown about 25% since 2023 Reasons for growth: → High quality of life → Remote workers choosing to stay → Companies opening new offices Colorado remains an underrated tech hub.

@jasondavisseo COPILOT

The most expensive trip your technician makes isn't the long drive across town. It's the second trip to the same job because they left without the right part. 👇 Every callback costs $50–$150 in wasted time and fuel. Multiply that across your team, across the week, and it's thousands per month that never show up on an invoice. 📊 Why does it keep happening → No standardized pre-job prep → Vague dispatch notes: "AC not working" → Less experienced techs don't know what to bring for unfamiliar equipment → Guess, drive out, diagnose, drive back, return 🛠️ What I built The Technician Copilot, a free tool that generates a complete job preparation checklist in seconds. Enter the trade, job type, equipment model, and known issues. The tool generates: → 🧰 Tools to bring → 📦 Parts and materials needed → 🔍 Diagnostic steps for arrival → ⚠️ Safety reminders Not a manual. A checklist that the tech checks on their phone before leaving the shop. 💡 New techs get guidance. Experienced techs catch what they'd miss on a busy morning. Owners build consistency without writing SOPs from scratch. 🟢 Free. No sign-up. 🎯 Want the link? 1️⃣ Must follow 2️⃣ Comment "COPILOT" I'll send it. ♻️ Repost if you've ever sent a tech back to the shop for a part they should've had. Follow me for AI + local SEO for home services.

@eComEmailMktr VIPs don’t want more promos, they want insider treatment.

@_JoshuaSEO Schema is boring… until it prints citations.

Schema markup is the difference between being mentioned and being cited by AI. Here's what we implemented for a private investigation firm: - What the content is about (topic clarity) - What each section represents (structure signals) - Which pages demonstrate expertise (authority markers) - How topics relate to each other (topical connections) Result: #1 citation share across all competitors.

@CliftonSellers 😂

8:00 AM: “Hey perplexity computer run through my day and take care of everything so I can just focus on winning” 8:01 AM:

@ecomchasedimond Most high-converting copy is just structured psychology

3 Powerful Copywriting Formulas: How to Write Persuasive, High-Converting Copy: (bookmark this)

@bloggersarvesh Love this

🚨 BREAKING: Claude can now do SEO, keyword research, and technical audits like a $10,000/month agency (for free). Here are 7 Claude Cowork prompts that replace $120,000/year in SEO bills: (Save this before it disappears)