Brett Erik

Social media is alot like SEO in this way -- there's a massive lag in the growth and benefit. The earliest part of posting and sharing is almost always the hardest, because you don't get the positive feedback when you are most sensitive to it. My recommendation if you're starting: Dedicate to posting daily for 90 days send as many DM's as you post (i'd even recommend more if you want to really maximize), you never know what opportunities are going to arrive simply by showing up and sharing

Social media is alot like SEO in this way -- there's a massive lag in the growth and benefit. The earliest part of posting and sharing is almost always the hardest, because you don't get the positive feedback when you are most sensitive to it. My recommendation if you're starting: Dedicate to posting daily for 90 days send as many DM's as you post (i'd even recommend more if you want to really maximize), you never know what opportunities are going to arrive simply by showing up and sharing

@ecomchasedimond Consistency in tone is an underrated conversion lever

6 Important Email Marketing Rules:

@markdmei Open rate is noise if cash per send is strong

My team and I audit a few dozen brands each month. 7/10 track the least important email metrics. 1 - Open rates and 2 - CTR But you miss the most important metric: Revenue per recipient. RPR shows you exactly how much each email generates per person on your list. To find your RPR: Total email revenue ÷ Number of recipients = RPR For some context... Here’s the RPR benchmark I use: For campaigns: - $0.10-$0.30 = Good - $0.50+ = Excellent For flows: - $1-$3 = Good - $5+ = Excellent I had a client obsessing over their 25% open rate on a re-engagement campaign. They thought it was terrible. But their RPR was $0.75 per recipient. Which was above average. Instead of trying to "fix" the open rate, we scaled what was already working.

@Seannywilson Outbound looks crazy until the math starts working.

Disappear for 6 months. Then: 1. Set up 100 mailboxes across 50 subdomains. 2. Build a Clay waterfall that enriches 4,000 leads a week. 3. Run 6 campaign types simultaneously against your ICP. 4. Hit your entire TAM once a month with a new angle. Come back 40+ qualified meetings/mo. 40 meetings = 8 new clients at $5K/mo. $40K/month. All from an outbound system that runs without you.

@fivosaresti the “best” stack is the one you’ll actually use daily

What’s the best AI workflow builder? • Clay was recently valued at $5B. • Zapier is a $5B bootstrapped company. • n8n raised $180M at a $2.5B valuation 6 months ago. But the mistake most people make is treating them as interchangeable. They’re not. 1) n8n is free to self-host and gives you maximum flexibility with full control over logic and APIs but it requires API knowledge and the learning curve is steep. 2) Clay starts at $350 a month for 10K credits and sits between n8n and Zapier in complexity with instant access to 100 plus data tools and a table view for building and debugging but it gets expensive at scale. 3) Zapier is $489 a month for 100K tasks and is the most user-friendly option requiring zero API knowledge but it struggles with complex multi-step workflows and pricing can be unpredictable. The right choice depends entirely on your technical depth and what you are building. There is no universal winner.

@evanseech Warmed prospects close, interrogated ones ghost.

Stop hiring setters to qualify leads. "Are you the decision maker?" "What's your budget?" That is an interrogation. And it makes prospects LESS likely to purchase from you. Our setters send case studies, answer objections in advance, and share resources before the call even happens. By the time the prospect shows up, they already know who we are, what we do, and why it works. Show rates go up. Close rates go up. Revenue goes up. Trust me on this one.

@dan__rosenthal Real value = fewer tabs, more finished outputs.

Claude Code has completely changed the way I think about operational tasks. The other day, I asked it one question. "Can you make a list of clients that use X tool but haven't signed up through our affiliate link?" It proceeded to: 1. Find the URL and login through 1Password 2. Launch a Browserbase session 3. Log into the affiliate management software 4. Find all referred sign-ups 5. Locate our active client list through Notion 6. Shortlist clients likely to use the tool based on their project 7. Send me the final list It took 4 minutes. I'd struggle to get this done in 4 minutes myself. The combination of MCPs, the newest LLM models, and community-generated plugins is what makes this possible. AI is no longer autocompleting code or summarizing documents. It's navigating between tools, authenticating into platforms, cross-referencing data sources, and delivering finished output. Every operational task that used to require someone bouncing between 3-4 tabs is now a candidate for this kind of automation.

There's nothing quite as rewarding as seeing a dedicated team performing at a high level. A-players crushing in their roles. New hires crushing as well. Bullish on Legacy Builder 2025.

@CommerceRound @yojimmykim @iamshackelford @ecomchasedimond Real convos with builders is where the actual value lives

Austin is coming up fast 🤠 We’re about 30 days out and already 70% sold out! Over two days, we’re diving into what’s actually working across DTC right now, with operator-led sessions and real conversations you can take back to your team. What to expect: 🎯 Operator-led keynotes with tactical takeaways 🤝 350+ founders, marketers, and operators ⚡️ No pitch fests, just real conversations 💰 $200K in giveaways happening live on stage 🍽️ Elevated food and drinks throughout the day 🌇 Rooftop happy hour and after-hours networking All curated by @iamshackelford, bringing together operators who get it. ⚠️ Tickets are 70% sold out and filling fast. Claim your ticket before we reach capacity! 🎟 Grab your ticket: commerceroundtable.com Use code CR75 for $75 off at checkout.

@noelcetaSEO Compound content is the moat most competitors won’t build

Everyone thinks B2B SEO is boring and useless. But one industrial valve manufacturer proves them wrong: 500,000 organic visitors/month from “boring” product content. Here’s their step-by-step strategy: 🧵👇

@BoringCareers Underrated markets usually become tomorrow’s hotspots

Colorado tech scene (2026): Denver: $130K avg salary Boulder: $135K avg salary Tech jobs have grown about 25% since 2023 Reasons for growth: → High quality of life → Remote workers choosing to stay → Companies opening new offices Colorado remains an underrated tech hub.

@jasondavisseo COPILOT

The most expensive trip your technician makes isn't the long drive across town. It's the second trip to the same job because they left without the right part. 👇 Every callback costs $50–$150 in wasted time and fuel. Multiply that across your team, across the week, and it's thousands per month that never show up on an invoice. 📊 Why does it keep happening → No standardized pre-job prep → Vague dispatch notes: "AC not working" → Less experienced techs don't know what to bring for unfamiliar equipment → Guess, drive out, diagnose, drive back, return 🛠️ What I built The Technician Copilot, a free tool that generates a complete job preparation checklist in seconds. Enter the trade, job type, equipment model, and known issues. The tool generates: → 🧰 Tools to bring → 📦 Parts and materials needed → 🔍 Diagnostic steps for arrival → ⚠️ Safety reminders Not a manual. A checklist that the tech checks on their phone before leaving the shop. 💡 New techs get guidance. Experienced techs catch what they'd miss on a busy morning. Owners build consistency without writing SOPs from scratch. 🟢 Free. No sign-up. 🎯 Want the link? 1️⃣ Must follow 2️⃣ Comment "COPILOT" I'll send it. ♻️ Repost if you've ever sent a tech back to the shop for a part they should've had. Follow me for AI + local SEO for home services.

@eComEmailMktr VIPs don’t want more promos, they want insider treatment.

@_JoshuaSEO Schema is boring… until it prints citations.

Schema markup is the difference between being mentioned and being cited by AI. Here's what we implemented for a private investigation firm: - What the content is about (topic clarity) - What each section represents (structure signals) - Which pages demonstrate expertise (authority markers) - How topics relate to each other (topical connections) Result: #1 citation share across all competitors.

@CliftonSellers 😂

8:00 AM: “Hey perplexity computer run through my day and take care of everything so I can just focus on winning” 8:01 AM:

@ecomchasedimond Most high-converting copy is just structured psychology

3 Powerful Copywriting Formulas: How to Write Persuasive, High-Converting Copy: (bookmark this)

@bloggersarvesh Love this

🚨 BREAKING: Claude can now do SEO, keyword research, and technical audits like a $10,000/month agency (for free). Here are 7 Claude Cowork prompts that replace $120,000/year in SEO bills: (Save this before it disappears)

@alexgroberman AI surfaces proof, not just presence.

In 2005 there was an internet poll to find a replacement for Vin Diesel. Ten candidates were on the list. Chuck Norris wasn't one of them. He won by a landslide anyway. Here's the backstory for anyone who missed it: a high school kid named Ian Spector had built a joke generator mocking Vin Diesel for starring in The Pacifier, a movie where a Navy SEAL goes undercover as a babysitter. It blew up overnight. Then the movie left theaters, people moved on, and the traffic died. So Spector ran a poll. Ten candidates to replace Diesel. Chuck Norris wasn't on the list. He won via write-in by a landslide anyway. In 2023, Ryan Hockensmith wrote a piece for ESPN covering this whole situation. Spector then switched the generator over, and within months it was doing 20 million visits a month. The jokes spread to every forum, blog, and email chain on the internet. Conan O'Brien did a segment. Time magazine ran a cover story calling Chuck an "online cult hero." He was 65 years old, Walker Texas Ranger had been off the air for four years, and nobody had been talking about him for a decade. He didn't plan it or pay for it. His team didn't even like it. When Spector finally met Chuck and his wife Gena in a Connecticut casino suite, one of Norris' business people pulled him aside and said: "If you're going to do anything that generates revenue from this, please don't, or at least talk to us first." The lawsuit came two years later anyway, after Spector published a New York Times bestselling book of the facts. Penguin argued parody law. The case settled quietly. The book stayed in print. Sales actually went up because of the publicity from the lawsuit trying to stop them. None of that is the interesting part. The interesting part is why Chuck Norris and not Vin Diesel. Why did the internet have an endless well to draw from with one and not the other? Diesel had buzz. A $200 million movie, a moment, a cultural conversation, but Norris had 40 years of a real career documented across thousands of independent sources. Air Force service in Korea. Black belts in Brazilian jiu-jitsu, judo, and Tang Soo Do. A sparring friendship with Bruce Lee that launched his film career. Missing in Action on a $3 million budget that returned $52 million. Eight seasons of Walker Texas Ranger. A martial arts discipline he literally invented himself. A philanthropy program that reached two million at-risk kids. A water company bottled from an aquifer on his Texas ranch. When the internet went looking for material on Chuck Norris, it found a mountain. When it went looking for the same on Vin Diesel, it found a movie that had already left theaters. That asymmetry is exactly what's playing out in search right now. ChatGPT, Claude, Perplexity, and Google's AI Overviews have become the first place people go to discover, research, and decide, on products, services, businesses, and people. And what AI surfaces isn't whoever paid the most or posted the most recently. It reflects the accumulated weight of what the broader internet has genuinely and independently said about you over time. Reviews, articles, backlinks, forum discussions, third-party mentions you never wrote or controlled. The more independent sources pointing at the same thing from different angles, the more confident AI becomes in surfacing and recommending it. Most businesses are Vin Diesel right now. They have traffic. They have campaigns. They have a moment. But the moment is rented, Google rankings that evaporate with an algorithm update, paid traffic that disappears the moment the budget runs out, social reach throttled whenever a platform decides it needs the revenue more than you do. When the algorithm moves on, there's nothing left for anyone to find. The businesses winning in AI search are Chuck Norris. They built something real over time, genuine content, authentic reviews, backlinks from sources that chose to reference them, a presence that other people documented because it was worth documenting. That body of evidence doesn't evaporate. It compounds. Every credible mention becomes another signal. Every third-party reference makes the next one more likely. AI learns to trust what the internet has consistently and independently agreed on. When ESPN interviewed Spector years later and asked whether AI could ever be programmed to consistently produce viral content, he paused and said: "That's making an assumption that humans can." He's right. Nobody planned Chuck Norris Facts. Nobody manufactured the moment. What made it possible was that when the internet went looking, there was actually something there to find, decades of a real career, built without any thought of what it might one day be worth to an algorithm. Vin Diesel had a movie whereas Chuck Norris had a legacy. In the age of AI search, the difference between those two things is everything.

@SendItpod @yojimmykim @ecomchasedimond Good bundles remove decisions, not just lower prices.

Bundles don't need discounts to convert - they need to solve a problem. Chase and Jimmy reveal the three bundle types that actually work (Starter, Routine, and Restock) and whyb convenience sells itself. @yojimmykim @ecomchasedimond

@BoringCareers Your resume should sell outcomes, not just list responsibilities.

Stop sending resumes that get ignored, use a resume designed to get you noticed and land more interviews. ✅ Free template tailored to any career ✅ Focuses on results & growth ✅ ATS ready ✅ Super easy to edit Stand out to hiring managers with resumebuilder.so.