Michael Cobb
234 posts
AIs using the browser is insanely inefficient
my colleague Nimna created a claude skill for cowork to make it 800% faster - and open sourcing it
comment “skillz” here and i will get you to browser-optimizer skill
kicker: it even reverse-engineers any web app's hidden API in under 2 minutes … extending claude’s chrome extension
the problem: people will set up a sophisticated AI agent and then have it click through a web app one item at a time. like hiring a Formula 1 driver and making them push the car.
every modern web app is a thin UI layer over an API. the data you want is one fetch() call away. but most people -- and most AI agents -- default to the human path: navigate, click, wait, read, repeat.
the speed difference is NOT marginal. bulk API calls vs. manual page navigation is routinely 5-50x faster. i watched a workflow go from 2+ hours of manual clicking to 3 minutes by just intercepting the app's own API calls and reproducing them programmatically. It also includes workarounds for common blockers like PII filters on browser extensions, infinite scroll pages, and apps that use WebSockets instead of REST.
the hierarchy is simple. if the app has a direct API, use it. if not, check if the data is already sitting in the browser's memory (most React and Next.js apps dump everything into window globals on page load). if not, open the network tab, click ONE thing, find the API pattern, then bulk-fetch everything. DOM scraping is the last resort, not the first instinct.
this matters because AI agents are doing most of the repetitive work inside web apps. the agents that figure out the programmatic shortcut will be 10-50x more productive than the ones that simulate a human clicking around. same as how revenue per employee is about to go up 3-10x -- the gap between good and bad automation is enormous.
manual clicking is the new manual data entry. it's a failure state NOT a strategy.
(comment “skillz” here and i will get you to browser-optimizer skill)
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@JoeHolder_ @michaelmiraflor Inspired by...
The All-In Podcast@theallinpod
Coinbase CEO Explains “Reverse Prompting” and the Rise of the AI CEO @brian_armstrong: “One of the big pushes we made in the last year was we got our own internal hosted AI model that was connected to all of our data sources, right?” “So it's like every Slack message, every Google doc, Salesforce data, Confluence, you know.” “So now the data is all aggregated and I've started to ask it really… it's not just like prompting it, ‘Hey, can you write this kind of memo for me,’ or something.” “I'm asking these AI agents now, ‘As CEO, what should I be aware of in the company that I might not be aware of?’ And it'll tell me, ‘Did you know that there's actually disagreement on this team about the strategy?’ And I was like, actually, I didn't know that.” “This is like reverse prompting. So instead of telling the AI agent what you want it to do, you ask it what you should be thinking more about.” @Jason: “It's a mentor. It's a coach.” Brian: “Yeah. Like, what could make me a better CEO? And it's like, ‘Well, I looked at how you spent your time in the last quarter and here's how you said that you wanted to spend it, but you actually spent 32% of your time on this instead of 20%.’” “I've asked it other questions like, ‘What's the thing that I changed my mind on the most over the last year?’ Things like that.” “It'll prompt you with information you should be thinking about instead of the other way around.” Thanks to our partner for making this happen!: Our episode is sponsored by the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the @NYSE. nyse.com
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“IRL creator”
is a crazy rebrand for an event planner/host
that’s one of my personal peeves of our current day and age…people often come up with remix terms for things that already exist
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Clawdbot + MakeUGC V.2 = 550 videos per day
Fully-realistic UGC ads — cinematic lighting, human motion, perfect pacing — powered by AI agents.
UGC cost: $0
Production time: minutes
Scale: instant
One AI engine that creates, tests, and scales short-form ads automatically — nonstop.
It’s live. Campaigns are scaling now.
Comment + RT “V2” and I’ll DM you the full workflow.
(Must be following)
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@HighyieldHarry @LiamAuer Plus, one would have to imagine, erosive to the ad business over time. More noise, less real consumers, less confidents that paid impressions are served to real humans, etc.
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@LiamAuer Ppl smart enough to see thru this eventually tune out.
I've been very active on IG for a while and a lot of ppl have logged off over the past year.
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Meta HAS to do something here.
This is existential for them.
signüll@signulll
absolutely amazing that instagram is now flooded w channels pumping out synthetic content pulling millions & millions of views, & nobody in the comments has any idea. buckle in, cuz reality is just another content format now.
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The prosecution claimed it was assault with a deli weapon, but the jury deemed their case totally sub-standard.
The Associated Press@AP
BREAKING: A man who threw a sandwich at a federal agent during Trump’s law enforcement surge in Washington, D.C., is found not guilty of assault. apnews.com/article/sandwi…
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All the work he put in vanished in a matter of minutes
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Icon
Kennan Frost@kennandavison
Excited to introduce Icon, The First AI Admaker. We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition. Icon (icon.me) is like ChatGPT + CapCut, but for making winning ads with AI in minutes. How it works: 1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads. 2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences. 3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete. 4. Make edits with our CapCut-like video editor until you're happy. 3-person creative teams make 30 ads per month. With Icon, they make 300. We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points: 1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more. 2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics. 3. Existing solutions charge $2K-$30K/month for: 🔍 Competitor ad spying & cloning 📈 Creative analytics 📹 Custom & stock avatars for AI UGC 👥 Audience research 📁 Video storage & tagging Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉). If you’ve made it this far, we have a surprise for you 👇🏻
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Finishing up some incredible Level 5 drywall details. If you can guess the color of this white, I will build you a house!
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@michaelmiraflor @brettdash_ Low key would be a great acquisition for Amazon - new boomer on-ramp, healthcare beachhead, and "saving grandma" brand equity. What's not to love?
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Who is making AI companion hardware specifically for the elderly? There is an actual problem to solve there (anyone caring for an elderly parent knows this).
Justine Moore@venturetwins
Wholesome use case for AI girlfriends - flatter an elderly man and talk about WWII
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@RaoulGMI If you’re looking to get extra income with a social media side hustle, I got you.
Download my free email course: timdenning.com/start-social-h…
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This is Raoul Pal.
The most in-demand guest for podcasts about money.
He teaches people how to think about money.
I spent thousands of $$$ to learn from him.
Here are 15 of his strategies that transformed my life (and will do the same for you):
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Property developer and CEO Tim Gurner: "We need to see unemployment rise. Unemployment has to jump 40, 50 percent in my view. We need to see pain in the economy. We need to remind people that they work for the employer, not the other way around."
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Still some juice left in tech though…I’ll give you one zillion dollars if you can tell me what this company does. Just raised 100 mil
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If the culture truly shifts away from stock-based compensation, I might have to become a real estate guy
Seems like the next easiest tax-advantaged fake job
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@Carnage4Life 'Building in Public' became a twitter growth hack - using the promise of future success as the basis for present day clout
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@AdamSinger Questions will become more valuable than answers (already are IMO, just not fully appreciated yet)
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Take: on long enough timeline, if AI actually fulfills promises made and does everything (esp the mechanistic stuff) better, only marketers who can meme will be left. If machines can jockey AdWords & send emails better than you, you'll have to learn how to do the things it can't
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@StGeorge_____ @emollick See - proof of concept. I can totally tell you're being sarcastic
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The Twitter blue check parody explosion hits humans in a communication weak spot: we can’t tell what is sarcastic in written communication!
Even worse, we absolutely think we can, but when tested we are no better than chance. Plus, older people are even worse than younger ones.
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One of the most overused (and bad) pieces of advice given by marketing gurus is:
“Content is king. Just create content and the work will take care of itself...”
Very bad advice.
I’ve learned:
You need to know your audience. How to create great content & embrace distribution.
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Michael Cobb 리트윗함
@AdamSinger The avatar is much less important than Apple ripping the guts out of the ad market so they can monopolise it. This is kinda important and no one is writing this story.
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