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Luca Capone
3.8K posts

Luca Capone
@LucaCaponeX
Dad of 2 🇮🇹 Building AI products at 9PM after the day job. Helping 35+ prove it's never too late. 🔥 https://t.co/7v3HmQDiFE 🔥 https://t.co/MMatTlp1J2
secondactbuilders.substack.com 가입일 Haziran 2025
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@madhurahoval This is exactly why I'm going organic-first with my first iOS app. As a solo builder with no ad budget, rising CPIs actually force you to get creative with distribution. Content, communities, word of mouth. The constraint becomes the strategy.
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app store CPI has climbed every year since 2020 - $3.74 → $4.40+ and rising
2026 CPI benchmarks by channel:
> Facebook Ads: $2.00-$5.50
> Google Ads: $1.50-$4.50
> TikTok Ads: $1.75-$4.00
> Apple Search Ads: higher CPI but 2x Day 30 retention
paid UA costs increase quarterly. organic costs compound downward over time
longer you wait to build organic, the wider the cost gap becomes.
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@jamescoder12 Building my first iOS app with Claude Code right now. It's genuinely powerful but 'ship $50K apps in a weekend' oversells it. The AI handles code. You still need the product thinking. That part hasn't been automated yet.
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@robinebers This is where it gets interesting. Using Claude Code's multi-agent setup daily and the difference between 'one agent doing everything' vs 'agents coordinating' is massive. Feels like going from a solo freelancer to a small team.
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@VivienMahe Setting up Claude Code scheduled tasks to run my content routine while I sleep. Went from 'I'll post when I have time' to consistent daily output. Automation isn't about being lazy... it's about protecting your building time.
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@marclou @trust_mrr The build-sell-repeat cycle is interesting but honestly I can't let go of my products. 9 PM coding sessions create attachment. Still, for AI tools that run on autopilot... this is probably the smarter play.
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@stijnnoorman Learned this the hard way. Building is the fun part. Distributing is the work. But here's the thing... the audience you build for one product carries to the next. The code doesn't.
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@IAmPascio Same philosophy, different window. Mine is 9 PM after the kids sleep. 90 minutes of pure building before the brain gives out. The trick isn't when you protect the time... it's that you protect it at all.
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@samwallsx The "way harder than I thought" phase is where 90% quit and 10% actually learn. Keep going. That frustration is the curriculum.
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@amorriscode The file browser changed everything for me. Non-tech guy who started with Claude Code 8 months ago. Being able to see and edit files visually instead of guessing paths... that's what makes AI coding accessible.
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@mikefutia This is what vibe coding looks like when you actually solve a real problem. Most people build demos. You built a workflow. Huge difference.
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I just vibe coded a static ad generator in Claude Code that creates 100+ Meta ads in minutes.
All using the new, insane ChatGPT Images 2.0 model.
One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona.
Built 100% in Claude Code on the new ChatGPT Images 2.0.
Perfect for DTC brands and agencies who need more statics at scale.
Here's how it works:
→ Upload any competitor ad as your reference template
→ Add your product photos and brand kit (colors, fonts, logos)
→ AI generates 10 customer profiles from your brand research
→ Pick how many variations you want (10, 20, 30)
→ Tool fires every prompt to ChatGPT Images 2.0 with persona-specific copy for each one
No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything.
What you get:
→ Ads that mirror winning concepts in your brand's voice
→ Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly)
→ Copy targeted to specific customer pain points and personas
→ Multi-brand/client support with saved brand kits
→ Reusable customer profiles you build once and generate from forever
I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself.
Want access to all the prompts for free?
> Like this post
> Comment "STATICS"
And I'll send it over (must be following so I can DM)
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@MoeCanDoIt Fair point but I'd push back slightly. I build WITH Claude, not ON Claude. It's my dev tool, not my product's dependency. If it disappeared tomorrow my code still runs. Big difference.
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@NoahKingJr The pain is real. I've started greeting it with single letters just to save tokens. "k" is my new hello.
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@Tech_girlll Honest answer from someone who started coding at 49: never opened one. Claude explains things better than any book could, and it knows my actual codebase. The game changed.
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@NoahKingJr Plot twist: I just ask Claude to read the docs for me. Started coding at 49, no CS degree. The real skill isn't debugging or reading docs... it's describing what's broken well enough for AI to fix it.
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@hthieblot 49. Zero coding before March 2025. Building after the kids sleep, 9 PM to midnight. A couples habit tracker and a chat where you talk to historical figures. No audience yet, but every night I ship something. The constraint is the feature.
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@Jbm_dev Same. Tried everything. What actually moved the needle: building in public on X. Every small progress update found people I didn't know existed. Showing the work IS the marketing.
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@noahkagan Already happening. Started coding at 49 with zero experience 14 months ago. Shipped 4 products, all built with AI. The skill isn't coding anymore. It's knowing what to build and for whom.
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What I built after 10:30 PM tonight, instead of sleeping.
BiP community saw it first. My feed deserves it too.
Luca Capone@LucaCaponeX
Built a skill called Kick My Ass. It grades my building. First score: D. Ran it again 9 min later hoping for a better number. Zero commits in between. Dropped to 3.2/10. "You're not being accountable. You're being entertained by accountability." Ouch.
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