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let’s talk! book a session with me on @useintro ~ intro.co/ChelseaGrayson
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Chelsea Grayson
634 posts
Chelsea Grayson
@24Scorpio
Former CEO & Board Member @americanapparel & @truereligion … Book a Session with Me: https://t.co/1oVOcLZhwh
Los Angeles, CA Katılım Mart 2011
131 Takip Edilen254 Takipçiler
@NYSE This was so much fun and I was so happy to represent as a proud board member!
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This entrepreneur can get your app ranked #1 in the App Store.
Nikita Bier sold his first app to Meta for $100M after it ranked #1 in the App Store.
He sold his second app to Discord after reaching more than 1 million daily active users.
Here's how he did it:
(And how you can too.)
Nikita's first app: tbh
Nikita built an app where teenagers could leave anonymous compliments for people at school.
Teens could download the app, and anonymously answer questions about their friends, such as “Which of these four friends has the most integrity?”. The app only asked uplifting questions.
Two days after the app was launched, Nikita & his co-founders went to a school in Georgia to kickstart growth. 40% of the school downloaded it on the first day!
Within one month, the app hit #1 in the App Store and was acquired by Meta for $100 million.
Nikita's second app: Gas
Six years later, Nikita launched his second app Gas. It followed tbh's exact playbook.
Gas asked users to vote for things like the most beautiful person they’ve met or the classmate who isn’t afraid to get in trouble.
Gas quickly became popular among high schoolers, with more than 1 million daily active users.
@nikitabier & his 3 co-founders did it again. Same concept. Same playbook. Same results.
In early 2023, Gas got acquired by Discord.
Takeaways:
1. Do whatever it takes to acquire your first customers
Many entrepreneurs build something but can't get past 100 users. Why? Because in the early days, you have to out there and manually acquire users.
Need to hop on 100 sales calls? Do it.
Need to send cold DMs on Linkedin? Do it.
Need to personally hand out samples at a grocery store? Do it.
Nikita didn't just build an app & hope others would find it valuable. He made sure that his app had its first 100 users right away by launching at a school.
If you're launching a new product, do whatever it takes to acquire your first customers.
2. Don't reinvent the wheel.
Nikita was building a social app, so he took a look at the largest social network in the world: Facebook.
He studied how Facebook scaled from 0 to 3 billion users.
He then took a page out of Facebook's growth playbook and applied the same principles to launch his app.
Facebook initially launched at 1 college: Harvard. This created scarcity.
tbh initially launched at 3 high schools. Teens were allowed to invite max. 30 friends to the app. This scarcity created FOMO, which helped the app go viral.
If you want to be successful as an entrepreneur, don't try to come up with new ideas and strategies. Pick a successful business & try to replicate it.
3. When you find something that works, double down
Nikita launched the same idea TWICE.
He sold the first app to Meta.
He then built the same app and sold it to Discord.
As an entrepreneur, it's easy to chase the next shiny object.
True wealth is built by doubling down on what works... and doing it over and over again.
Success in business often involves repeating and refining proven strategies, not constantly trying to reinvent the wheel.
Nikita's story illustrates this beautifully – he simply took a winning formula, applied it again, and watched it succeed.
Building an app? You can now book time with Nikita on Intro.
--
Did you enjoy this business breakdown? Follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.
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my kids always make me feel short
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#chelseagrayson #chanukah #jewishholidays #jewishholiday #hanukkah instagram.com/p/CmW75AHPgOU/…
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Just posted a photo @ The Ritz-Carlton, Berlin instagram.com/p/Clq__JMskAZ/…
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abundance
health, happiness, opportunity, success, wealth, time,
control over your life
#abundance
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VIPs
📸: @djfinesse
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#chelseagrayson #toyboxvacations #warwick #losangeles #losangelesnightlife #losangelesnights #lanightlife #lanights #beautifulladies #lovelyladies @ Warwick instagram.com/p/Ck3jkOYJuRW/…
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Just posted a photo @ The Rock Restaurant instagram.com/p/CkBFEy2s3VZ/…
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got Kid #2 off to college this week 🥰🥰🥰
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#chelseagrayson #shanegrayson #bananapizzaman #northwesternuniversity #northwestern #wildcats #gocats
#collegekid #emptynester @ Northwestern University instagram.com/p/Cif7YB2OhLh/…
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Just posted a photo @ Santa Monica Proper Hotel instagram.com/p/CiGCj9DvGs_/…
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I love this interview I did for @thecircle.magazine - go read it and tell me what you think!
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#chelseagrayson #thecircle #thecirclemagazine #wordsofwisdom #careeradvice #talesfromthetop #fromtheofficeoftheceo instagram.com/p/CgUv9QEJyCS/…
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@bananapizzaman did that!! @windwardschool Class of 2022 … @northwesternu here we come!
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#chelseagrayson #classof2022 #graduation #highschoolgraduation #highschoolgrad #windward #windwardschool #capandgown instagram.com/p/CeE-t04PxGy/…
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To understand that the $1 billion break-up fee in the Twitter deal is within the bounds of reason for Elon Musk, is to understand your own place in the world economic hierarchy.
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my handsome kid … prom, graduation, heading to @northwesternu … he understood the assignment ♥️♥️♥️
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#chelseagrayson #shanegrayson #prom #prom2022 #tuxedo #whitetuxedo #promfashion instagram.com/p/CdllbNHJzyi/…
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