kingoftheworld

@lifeofbi stick it in a gummy and make it yummy who cares about efficacious doses, courtesy of gruns

Poppi sold to PepsiCo for $1.95B. Olipop valued at $1.85B. Prebiotic soda went from $33M to $777M in three years. That's not the fiber story. That's the beginning of it. What Poppi and Olipop actually did wasn't sell fiber. They educated an entire generation that gut health matters, that fiber is the mechanism, and that a daily habit built around it is worth paying for. They made fiber aspirational. They proved the consumer belief is real enough that Coke and Pepsi paid $4B+ to own it. But prebiotic soda doesn't solve the actual problem. Poppi: 2g of fiber per can. Olipop: 9g. Recommended daily intake: 30-40g. The category that built two near-$2B brands is delivering a fraction of what your body actually needs. The consumer is now educated and underserved. That gap is where the next brand gets built. The fiber supplement market is $22B globally. Growing to $41B by 2035. Almost entirely owned by brands your grandparents used. Metamucil. Benefiber. Citrucel. Pharmacy-aisle incumbents growing at 3-4% annually. No social presence. No real subscription model. Not redesigned for a consumer who just spent three years drinking prebiotic soda and thinking about their gut microbiome. Metamucil: $1.4B in revenue. Owned by P&G. Positioned for constipation relief in people over 60. A brand that hasn't changed meaningfully in decades, in a category that just became culturally relevant for the first time. The white space isn't another prebiotic soda. It's the fiber supplement brand that Poppi and Olipop's customer graduates to when they want clinical doses, real results, and a brand that doesn't feel like medicine. PepsiCo's CEO said it on an earnings call: "I think fiber will be the next protein." Who builds the brand?

@argon_delta is the "loser" variable a reference to u

a lot of people ask me the math behind giga quant DR ecom media buying it's actually quite simple f_empirical = [(p × b − q) / b] × (1 − σ(ε̂) / μ(ε̂)) where ε̂ᵢ = residuals from regressing E_norm(i) onto Λ(i,s) = [Y(i,s) − avg(Y(j,s))] without intercept, Y(i,s) = [R(i,s) − μᵢ] / σᵢ, and w(i) = η × ε̂ᵢ / σᵢ subject to Σ|w(i)| = 1 then u just verify that IR = IC × √N_eff where N_eff = N × (1 − ρ̄) and P(winner | 0 conversions after spend X) = [e^(−X/CPA_target) × π₀] / [e^(−X/CPA_target) × π₀ + P(0|loser) × (1−π₀)] couldn't be more straightforward really now if you'll excuse me i need to get back to my red wine and rakija Few.

@QueerMajority @MattPolProf is this iman gheyzhi

There’s a reason why right-wing culture warriors sound a lot like the postmodernists they rail against. | @MattPolProf

@argon_delta 2 goyims talking about the temple lolz

my Somali friend asked me to explain what I do. i told him i scrape a brand's entire ad library. transcribe every video. extract the mechanisms, the pain language, the audience archetypes. then i generate 36 scripts across 6 messaging formats — each one creating a genuinely different engagement pattern so Meta's algo treats them as different ads instead of the same ad in different wrappers. he said "damn u cracked" most accurate description i've ever received. Temple of Scale.

@vcshifu only reason im not higher is concern about legal risk so more ibos, more structure, more cap etc then back to scaling i can see myself easily doing 15m per month by eoy it's literally just theft, it's easy to do far higher numbers

@vcshifu for someone whose done it for so long and knows the game inside and out $15m per month seems underwhelming and barely above some run of the mill wh brands you have the power of high risk and that's all you can do after yrs in the game? not a dig, im 5 months in at like 2.5m /m

$15.4M ish last 30 days two campaigns running on those data stack almost all migrated through internal llm for data audit years ahead shall be interesting - we're optimizing the few % we never could do so with 300 hands, through ai

gucci oxborbs

@francowu_ @Shopify @harleyf @ShopifySupport more than meets the eye here, undoubtedly you are up to some shady shit

Hi @Shopify, our Shopify Payments was shut down. We’re doing 7 figure month at 0.1% chargeback rate. Support team has not been helpful, can you please take a look? @harleyf @ShopifySupport

@gioblaze0069 Him and Kyle are goatz

Brad howard told us an epic story how he was upside down like $70m in inventory during covid when Resurge just went bananas "I was stressed, drinkin every night, if i stopped for a moment i woulda got run over. But u can outrun literally any problem if u never stop moving"

@torqmrr How many BBBS are too many?

Stay out of the FTCs Radar. The FTC being a government organization means that they don't make much money working there. For many at the FTC it's just a means to an end. Just don't be their means to that end. But it means that progressing their own self-interest from inside the FTC plays a factor, a big factor in who they prosecute. You'll see that they prosecute the big companies all the time. Facebook, Amazon, etc. And when they win, it's huge for their career. What they are looking for is a big gold medal to hang around their necks. Then, they quit the FTC. Go to a private law firm and flex their FTC Gold Medal to get a high paying position (more than they could ever make at the FTC) If you mitigate against being loud, especially online if it's tied to your face. It becomes less enticing to come after you. That in conjunction with operationally and legally separating the operation to be smaller than it is will help with this. This means you need to treat every LLC with care. If one gets super out of hand with too many BBB complaints, all it takes is a single subpoena, and they've revealed your whole operation They follow the money And the house of cards comes falling down, quickly. Capping the volume you process to a few hundred k per LLC is a good start If you do multiple 7figs per month, and don't disperse across multiple entities It becomes a very loud, and obvious point of failure, that wouldn't be a point of failure if it were spread across multiple entities. Theres also other things you need to do which I will post about

@torqmrr No chance, is this Kyle?

You're going to hate me for this but...Clavicular actually kind of has a point. It's an incomplete point but it's actually MORE complete than the mainstream line that society is pushing, which is why people are turning to him in the first place. I'll explain. The mainstream line is that men should be providers and can get girls that way Look, we've known now for decades that this doesn't work. The reason is simple. Girls can make their own money now. It's really silly to debate this anymore. We've known this at least since the 1990s alt.seduction forums which later became PUA, manosphere, etc in the 2000s-2010s. The data is out there You can get girls two ways: be a provider, or be a lover, meaning just be a hot guy. This is why you see girls who are very attractive and could wife up a successful businessman end up hooking up with club promoters or DJs with a credit score of negative 500 and a net worth of whatever they got in their wallet. Provider option is out. I mean, it's in if you want girls who struck out with the fun guys and are now "past their party phase" and wants to now just check the box on getting married, but let's be serious, that's no guy's dream goal. A guy wants a girl who is down for him. Lover is the only viable option in the 2020s. Provider has been out for decades. Now, I argue that there is more to it than just looks for guys. This is why I say his point is incomplete, but it is still a point that is more accurate than the mainstream line that society pushes. If people want to ignore that elephant in the room, then don't be surprised when people follow guys like him.

This sounds good on the surface but if you ever take a look at women's romance books you'll see that the number 1, and I mean number 1, setup for them is "my powerful boss makes sexual advances at me"

Sam Levinson ✡️ the creator of Euphoria constantly humiliates the blonde blue eyed woman by making her have sex with black men and making her get raped, the show is also based on an Israeli show about having sex with minors

@torqmrr agreed, how do you even stop it? only way is ever increasing scrutiny into recurring transactions perhaps in the future if card networks ever decide to use AI yo pattern recognise across vast data sets, dispute logs etc the jig will be untenable

@4kingtheworld It won't end fully, all financial institutions make too much money from it The banks, the card networks too. It'll just get harder. I am surprised it's taken so long to mature

Making money is just a mid-level vitality activity that probably suits a healthy man well in his 40s, 50s and 60s. Slaving in front of a laptop being high on stimulants in ur 20s, what u even doing with urself man lol.

Disagree. You just have to spend tastefully and before you know it you're building a vibrant life. Keep cash for great restaurants. Go for tennis lessons. Become a regular at that cafe with incredible ambience. Spend money on things that make YOUR life better. Don't waste money on frivolous things or social games you don't want to play. Money is made to be spent. Life is meant to be lived.

Ts is why Facebook has remained the dominant probabilistic forecasting ad engine on the planet for the past decade. Zucc will never cease to explore ways to absolute rape the human mind. Beautiful.

“Modern women are playing a collective game of chicken to avoid wasting any more of their youth and beauty on their future husbands than they absolutely have to.” —Dalrock