Max Rast

@mikefutia Meta

I just vibe coded a Meta Ads creative analytics tool in Claude Code 🤯 It syncs your ad accounts, AI-analyzes every creative, and tells you exactly what's working, what's not, and WHY. Built 100% in Claude Code. Perfect for DTC brands and agencies who are tired of staring at Meta Ads Manager trying to figure out WHY an ad is working or not. Here's the problem: Meta gives you the data. Spend, ROAS, CTR, hook rate. But it never tells you WHY an ad is performing or what to do about it. You're left manually watching videos, guessing at angles, and making gut-call decisions on what to iterate. This tool solves it: → Connect your Meta ad accounts → AI watches every video and analyzes every static → Auto-labels each ad by asset type, messaging angle, hook tactic, and funnel stage → Win rate analysis broken down by every category → Kill/scale recommendations segmented by TOF, MOF, and BOF → AI-generated iteration recommendations for every underperforming ad No manual video watching. No guessing at what's working. No spreadsheets to track creative performance. What you get: - Full creative analytics dashboard - AI classification on every ad - Iteration priorities for ads with real spend behind them - Weekly reports with top/bottom performers and AI insights I recorded a full walkthrough showing exactly how this works and what every feature does, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

@maverickecom Workflow

Nano Banana + Fastmoss + Manus + Veo3 = AI Content Factory We built a fully automated system that repurposes, localizes, and launches winning TikTok Shop content across hundreds of creator-style accounts. It’s so effective it feels like running Facebook ads in 2008. - CPMs as low as $0.10 - no reliance on paid ads - no ghost creators - no wasted samples - no lost time My $300/monthly tech stack which replaced $50k+ budget: - manus for product research and viral script ideas - cruva / Fastmoss for recently viral content ideas from competitors - nano banana pro for images - kling 2.6 for video - now using my own phone posting network for automated posting Here’s how it works: •Each AI Agent spins up a TikTok Shop–ready profile, built to sell my products through shoppable videos. •Agents are prompted to research the niche, scrape winning TikTok Shop videos, and rebuild them with new hooks, angles, and UGC-style visuals tailored to your brand. •They create and post daily using my tech stack onto affiliate accounts No touchpoints. No delays. Just shoppable videos going live and GMV compounding every week. Then we use an MPS (Multi-Platform Swarm) approach: once the concept works on TikTok Shop, we deploy hundreds of AI Agents to flood the niche with variations that all drive back to your Shop and Amazon listing. I’m giving you access to the full stack — the ai workflow, ready to plug into your TikTok Shop today. Comment “Workflow” and I’ll send you everything. (must be connected) PS – Repost for early access to the full TikTok Shop content factory system.

@maverickecom UGC

Finally, AI UGC that Looks iPhone Shot & TikTok Shop Feed Worthy (The best AI UGC video generator to date) I'm giving away access to our new AI UGC workflow for tiktok shop that creates content that is genuinely hard to distinguish from real photos. This isn’t just ai slop. It’s TikTok-native product content designed to drive GMV. Perfect for TikTok Shop brands that need: •Apparel brands testing multiple outfits, fits, and creator POVs •Beauty & cosmetics brands needing diverse faces + routines •Supplement brands testing lifestyle hooks at scale •Any ecom brand burning cash on creators, samples, and slow turnarounds Use it for: • Organic TikTok Shop posts • GMV Max creatives • Product page visuals • Creator-style stills + video frames Why this works on TikTok Shop: → Hyper-realistic iPhone aesthetic (Nano Banana 3 model) → Upload your product page URL + reference images → Describe the creator, scene, and angle you want → Generate unlimited variations in minutes → Built-in brand research + multi-layer QC to eliminate “AI weirdness” → Click-to-edit: highlight any area and regenerate instantly This lets brands: • Test 50–100 creative angles per product • Kill underperforming hooks fast • Scale winners without creator bottlenecks The quality is nearly indistinguishable from real UGC — but infinitely faster and cheaper. AI is not replacing human creators yet - but it is integral to be ready for when it does. To get access: 1.Like this post 2.Comment “UGC” 3.Make sure we’re connected so I can send it over | @maverickecom P.S. Repost for early access.

@demirdjiantwins FACTORY

We replaced a $221K/year UGC team with this Nano Banana Ad factory. Now this brand is running 900+ super realistic AI ads on Facebook and Tiktok And posts 20 new UGC Videos per day What agencies charge $8K-15K for (20 UGC videos, 3-week turnaround) Now takes 47 seconds. Unlimited creators. Most brands are stuck in the UGC nightmare: → Paying $15K+ monthly for inconsistent creators → Waiting 2-3 weeks for basic testimonial videos → Getting 5-8 generic videos max per campaign → Creators ghosting mid-production This system obliterates that completely. Upload your product → AI generates 900+ UGC variations → ready-to-launch video ads. Not mockups. Real scroll-stopping content. Built after watching brands burn $200K+ on creator networks that deliver recycled testimonials. The efficiency gains? Ridiculous: → 20x UGC production velocity → 97% cost reduction vs agencies → Unlimited video variations → Zero creator dependencies ever again How it works: 1️⃣ AI Avatar Generation Engine - Creates 15+ authentic spokespeople in seconds 2️⃣ Script Intelligence System - Maps product benefits to testimonial angles automatically 3️⃣ UGC Production Stack - Generates lifestyle demos, unboxings, testimonials instantly 4️⃣ Platform Optimization - Auto-formats for TikTok/FB/Instagram algorithms Deployed across 200+ brands generating $50M+ tracked revenue. 47-second production time per video. Complete UGC independence. Want to deploy this inside your brand? 1️⃣ Follow me 2️⃣ Comment "FACTORY" below and REPOST this post (I'll DM you the complete system once you follow me)

@drewfallon12 Everything you say is right of course. But the opposite is also true. You can be a profitable business in theory but if you are growing and your CCC is positive you can still run into issues. So a neg CCC doesn’t make a bad business good, but a positive can make a good one bad

WHY NEGATIVE CASH CONVERSION CYCLE IS A MYTH I’ve seen it, you’ve seen it, we’ve all seen it. uSe THiS cReDiT cArD for NegAtiVe CCC hoW gYmShark sCaleD to $1B b/c of a nEgA- SHUTUP This is thread to end the discussion on negative CCCs👇

@TaylorHoliday @FinaloopTeam @IrisFinanceCo I am assuming gross profit here is also removing fulfillment and payment costs right? If so, isn’t the calculation incorrect. As the CCC should only apply to the landed costs of product sold. Won’t change the entire situation too much but should be closer to 30% vs 45%

eCommerce is in a precarious position... I fear we have some rough days ahead. Let me show you why, with the help of aggregate financial data from 500+ 8 Figure Stores, courtesy of my friends @FinaloopTeam and @IrisFinanceCo If you're busy right now, bookmark this because its about to get DENSE!!!!

@andrewjfaris We did increase the amount of placements from around 1 per POS to around 1.5 per POS at the same time. So based of that I would say that there is was a pretty massive impact. We were thinking about measuring this more but a large chunk of spend (>50%) was on influencer

@andrewjfaris So a few years back when I was CMO of a food brand we were sitting at roughly 15m online and 15m offline. We then grew marketing spend 3x to get to 50m online but offline grew to 50m as well with almost no change at amount of POS as this was during COVID.

Say you have major mass retail presence and you're also spending on conversion-optimized DTC. For the sake of easy math, say the brand is getting a 1.00 ROAS in-platform, DTC-only. What's the true return on your spend? What do you multiply the 1.00 by, if anything?

@TaylorHoliday How did partners help facilitate broader distribution? By sharing it with their audience or something else?

This year we made a monumental shift in our marketing. We decided to go all in on producing "Original Video Series". To treat our audience as an asset and find amazing partners to help facilitate broader distribution. The results have been more than we could have ever imagined. So we are doubling down next year... More original series and season of your favorites. Huge thanks to our sponsors that have helped to make it all happen! @Richpanel, @motionapp_, @finaloopteam, @getrecharge, @Redo_hq, @wayflyerapp, @omnisend, @Parkerhq_, @zamptax,

@obviceo Return

One of the biggest sins in eCommerce is returns. They kill your margins, cost you (your team) time, & just a headache to deal with. Is it part of the game? Yes But we've reduced our refund rate by 40% - I'll show you how in our guide. Like & reply "return", I'll DM it to you.

@Keenan_Bettany Health

@watchmedropship Prompt

Creating AI hand modeling beauty product photoshoot in the shower with midjourney faster then you can wash your hair without having to make a splash. Follow and comment for prompt

@watchmedropship Prompt

Generate AI super model UGC photoshoot holding your brands products in minutes without the time and cost of booking UGC models. Follow and comment for prompt.

@codyplof Klaviyo alone is 120% already 🤣

Huberman Math: When you add up attributed revenue from Meta, Google, TikTok, and Klaviyo and it equals 120% of Shopify revenue.

@moizali Lisbon is great but Porto is even better. Other great spots are San Sebastián (amazing food), Zurich and Nordic cities like Copenhagen and Stockholm. Not living in any of the places but should you come to Munich let me know 🙏

I'm solo traveling for a few weeks next month in Europe. I've done the big cities like Paris, London, Barca, Madrid, Prague, and Florence. Looking to travel to places that are more unique but where you can still get by with English (or Urdu :p) and not feel lonely. Would appreciate any recommendations you might have! And even more, I'd appreciate it if you live in one of those cities and will have dinner with me! My gut: Lisbon.

@IdrisEcom_email @andrewjfaris Thanks for the shoutout @IdrisEcom_email. Just sent Andrew a DM 🙏

@andrewjfaris @andrewjfaris you can literally do everything above by using the free trial of getklar.com I’m using it with all of my clients and we compare the different front end offers to scale the one that has the highest CLV:CAC ratio.

I need some help doing deeper LTV analysis for a brand I'm working with. I want to be able to track LTV based on: - First product purchased - First offer purchased (mostly product combos) - Marketing channel - Time of year - Subscription vs. not - Multiple of these factors layered I've gotten pretty far with @Lifetimelyio here, which is a tool I love and recommend to everyone. But there is a point at which I need someone with a more serious analytics background to drive the insights on a continuing basis. If you're that person (or you know them), hit me up.

@obviceo School

I’ve talked about the lack of financial education in eCom before, so let's help solve it Introducing Obvi Finance School: 15 pages of our approach to P/L setup, financial forecasting, and management reporting Follow, Like, RT & Comment "school" and I'll DM it to you

@TaylorHoliday So depending on age/sell-through we would depreciate the value of the inventory, which in turn would define how much discount we would give. The great side effect of this was that our Contribution Margins were stable and didnt fluctuate during end of season sale 🙏

@TaylorHoliday I built something that follows the same methodology I guess around 10 years ago at my first job at a large fashion retailer, where the discount strategy and the depreciation strategy worked hand in hand.

Bridges episode 10 is fully baked and in the oven. 30 minutes on pricing... Goes live in 2 days.

@matthucius Be very clear on the time horizon you are optimizing for. Once you know that, the answer usually is lot simpler.

Maybe stupid question, but a lot of smart people on here - multiple semi-big decisions I am finding impossible to make and commit to relating to lifestyle, business & people etc recently ⚖️ Are there any proper ‘frameworks/systems’ to help making really good decisions? Often find I’m hot and cold on things and sat in limbo not committing to anything as I know I should - any thoughts/ideas on this be appreciated ✍🏻🔮