Alex

The way the kid looks over his shoulder like "He can't possibly be talking to me" before the realization that he was, in fact, talking to him. This video gets funnier every loop.

Today’s plan is to hike New Orleans’s famous “Shia LeBeouf Trail,” which is all the dive bars with confirmed Shia sightings during Mardi Gras as he made his way east to his ultimate arrest at R Bar

@MappingFL I assume Alligator Opportunity Districts are still legal post-Callais.

This new #FL22 connects Palm Beach and Broward with the WEST COAST of Florida by using empty everglades land and sugarcane fields Never forget how DeSantis railed against how the old #FL05 was "too long" This seat could be held in a blue midterm, however #flapol

Why are there PRO-WORKER'S parties at the PRO-WORKER holiday

An act of god

Grimace Shake is trending again as McDonald's Germany just launched it. When the Grimace trend happened, I led Social for McD US. The one question I kept getting: what happened at HQ when you first discovered it? Below is a behind the scenes of what happened, sharing actual screenshots of the first text and email I had to send to our leadership back in June 2023. Let me start with the beginning - if you think we planted the Grimace Shake trend... thank you. So much. But you think way too highly of us. If you thought we would never acknowledge the trend... well, I thought so too at first, so I don’t blame you. Two weeks into the program, I was randomly scrolling on TikTok at home when I saw one of the infamous videos for the first time. A second one. A third one. I quickly understood there were millions of views on videos of young adults pretending to lose control of themselves when drinking the Grimace Shake. What I didn’t understand right away, though, was what this meant. As I tried to learn more, I quickly realized I needed to update our teams and leadership. At first, I won't lie, this felt like telling your parents about a massive mistake you made that would ruin all your hard work. When I sent the first "warning" text to the core team, you can tell from my tone I was trying to reassure them as much I was trying to reassure myself – at the time, none of us anticipated nor understood the magnitude of what was happening. At first, I was absolutely convinced we would not touch this trend with a ten-foot pole. Not a chance. The team agreed. But our leadership decided to give us some time to analyze the trend in more detail. So, that's what we did, in partnership with our comms team, and you can see in one of the images I posted an extract of the email we sent to our leadership, sharing our recommendation titled "What to do?". Ultimately, saying nothing felt disconnected. Encouraging it felt self-serving. So, we decided to show our fans that we saw them and their creativity in a sweet, candid and genuine way on social media, as Grimace would. The same way you would respectfully and gently nod at someone, without repeating what they said to show you agree with them and stealing their thunder. We started drafting potential response options with our agency partners and comms leads. Some of the initial ideas are below. We never explored or entertained the idea of doing the trend ourselves. Not even for a second. Maybe it was a mistake, but it just didn’t feel right in the moment. Our intuition was that acknowledgment was what mattered most. One of the images in this post shows the 2 first options we came up with. In the end, we decided to go one step beyond, using a baby Grimace image, as we knew it was the most candid representation of the character, and it would double down on the way we intended the message to be received. We got alignment from leadership, comms, legal plus some owner operators partners involved in our marketing plans, and then, boom, we posted. It garnered almost 100K likes on X, 450K on Instagram, 230K on TikTok. In the first two hours we posted, it was probably one of the most monitored posts we've ever done. The funny thing is... I am not sure we could have replied if Grimace had not taken over of our social media accounts at the beginning of the campaign, as a part of our larger creative efforts to support the Grimace meal. When the trend happened (two weeks in), Grimace was not even supposed to be leading our social accounts anymore. We initially thought we would have Grimace take over for the first few days of the campaign, then go back to business as usual. We usually don’t over-post on campaigns, as we prefer to go back to our evergreen social presence. But due to a mix of external and internal factors, coupled with our fans’ unparalleled love for everything purple (OT7 team, I am talking about you), we decided to keep Grimace in charge for a bit longer. Pressing the button on that post, both for us and the agency, was an exhilarating moment. This weird sensation when fear and excitement melt into one feeling of supreme adrenaline. People who lead social media for brands will know what I am talking about, being always one post away from glory or chaos. Thank you for everything, Grimace!

@nektworks @nikicaga Wait what's this about Leap Year Liberation Day?

@nikicaga It’s funny. We have second Christmas day, second Easter day and “Pinksteren” but no Labour Day and the day we were freed from the Nazis is only a holiday once every 5 years.

Guy genuinely happy to have to work when most of the continent is chilling with family or grilling with friends, capitalism rots the mind

online polarization has driven so many people into a moral framework where stains are forever, growth is impossible, apology is irrelevant. It also manifests with people whose first instinct is tell defecting trump voters they stupid in-group over growth, really bad

"i was in india, it was about 15 years ago and i met with historians there" curtis sliwa really is the king of side quests

I was a 2024 delegate, and can corroborate. Democrats in power lied through their teeth and refused to engage when I didn’t meekly accept nominating Biden by means of a virtual roll call a month before the in-person convention in Chicago. Their attempts were thwarted, and Biden dropped out, but their perfidy is still reprehensible and afaik, nobody involved faced any consequences for this and in the case of Shasti Conrad, were even rewarded by being promoted to DNC Vice-Chair. In the 24 days after the debate, the Biden team also kept on calling me from different numbers trying to confirm my support for Biden as the nominee (I screened their calls as soon as I realized what they were doing).

Imagining explaining to the Founding Fathers that the president imposed tariffs without an act of Congress and then removed them at the request of the King of England

Which way, Democrat man?

Your perennial reminder that, had the Bush and Trump tax cuts never been enacted, debt/GDP would be declining indefinitely instead of rising (dashed blue is above dashed orange). Yes, this graph first assumes a patched AMT at Clinton tax code.

🤣

Maine, let’s send an oyster farmer to the U.S. Senate—and kick out Susan Collins.

@trsynwax @emiliepfrank Oh the guy can do damn good retail politics, 100% agree there.

@AlexBaker19 @emiliepfrank I mean the other part too. Platner is way better of a candidate than anyone expected. Post Trump wins, the background posts don't hit as much and he's traveled everywhere in the state to talk to people. Would he work everywhere? Probably not but he's perfect for that state

genuinely unfair of chuck schumer to push her into this race. she didn’t want it, her heart wasn’t in it, and the moment wasn’t right. i’m glad jmills is cutting herself a break

@emiliepfrank Anyone from the gubernatorial primary - including Angus King's Bronny James-ass lobbyist son - probably would have been better than Janet. But none of them filed because Mills spent the better part of a year deciding whether or not to doing Schumer a favor.

very insane to me that for our most flippable seat chuck wouldn’t have worked harder to find a real candidate who had bona fides beyond being his personal friend. idk a lot about maine’s bench but he certainly could have looked a little harder than janet mills

💀💀💀

@tbonier I think "Why did Democrats spend 83 million dollars trying to prop up Biden after it was clear that he was not fit to be president" would be a great topic for an autopsy!