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Alex McCollister
16.2K posts

Alex McCollister
@AlexMcCollister
Commissions and fees @[email protected]
Lincoln, NE Katılım Mayıs 2011
599 Takip Edilen189 Takipçiler
Alex McCollister retweetledi

Totally unnatural work flow. The gentleman in this video clearly has no idea how the elderly (as he references, "Grandma") use technology.
Here is a more realistic approach.
1. Grandma notices font is too small. She has a difficult time seeing and/or reading the text.
2. Grandma incorrectly asserts Mark Zuckerberg, CEO and Founder of Facebook (now Meta) has developed this computer and blames him for defaulting to such small font. "Ugh, that idiot Zuckerforge* makes the text too damn small. Nobody can see this!"
3. Grandma picks up the laptop and places the camera directly up to her mouth and says, "Alexis, make the font big". When nothing happens she raises her voice, "ALEXIS, MAKE THE FONT BIG". Alexis doesn't respond.
4. Grandma, becoming increasing frustrated, remembers that Alexis is for Amazon, not Microsoft, so she corrects herself. "Siri, make the font big, please". She anxiously waits for a reply but nothing happens again. "SIRI MAKE THE FONT BIG". Siri ignores her pleas.
5. Grandma, exhausting all options, decides to call her children and/or grandchildren for assistance. The conversation begins discussing technology but quickly derails into something else such as the weather, sports, trivia, or (most likely) family gossip.
6. Grandma concludes her troubleshooting by calling Mark Zuckerforge a "stupid Italian" (she falsely believes he's Italian) and decides to stop using the device. Grandma is deeply prejudice to Italians because of an argument she got into with an Italian couple in 1973
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We deserve it for blocking nuclear energy.
Alec Stapp@AlecStapp
This is what’s wrong with our permitting system: A single NIMBY retiree can spend all her time suing to block wind & transmission projects from being built. Activists used these same rules to block nuclear projects in the 1970s. Now they’re being used against all clean energy.
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@jstn If it came off so easily it didn’t deserve to be there in the first place
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Alex McCollister retweetledi
Alex McCollister retweetledi
Alex McCollister retweetledi

@iansilber Auto-tag or bucket all my chats by topic. Better yet, let me describe how to do so. Basically, chat organization is basically nil like it’s been since 2021 except for manual project folders.
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Alex McCollister retweetledi

@mgoldsm Hi, the cops? I want to report a the most
Michael goldsmith shirt ever
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Alex McCollister retweetledi
Alex McCollister retweetledi
Alex McCollister retweetledi

+1 to JPEGXL replacing HEIF
Tyler Stalman@stalman
My wishlist for WWDC – iPhone & Mac should be a platform for AI. Stop trying to build it in house, let me use ChatGPT instead of Siri – clean up the photos app - automatic Rec709 previews added to all Apple LOG files – JPEGXL replaces HEIF as the default – AirDrop always works
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Alex McCollister retweetledi
Alex McCollister retweetledi
Alex McCollister retweetledi

People liked hearing the non-technical side of enterprise/B2B sales from a technical person so let's continue: another significant non-technical driver of sales is understanding that your buyer doesn't want to get fired, and ensuring buying your product is a safe choice.
Engineers hear this and think "the product needs to work well." This isn't the message. I mean, yes, the product needs to work well enough but that's not what I'm talking about here.
What I'm talking about is that the mainstream buyer (where 95% of the market value is) is incredibly risk averse and probably not for the reasons you expect.
People expect they're risk averse because these might be big important businesses that don't want to break. That's certainly a factor, but the reality is generally a lot more inward: the individual human buyer (or small group of buyers) is personally risk averse. They don't want to fuck up their own prospects.
Most working people are punching the clock. They're working a 9-5 to get paid and enjoy their non-work life. Work is just a means to that end. They want to get promoted, they don't want to make mistakes, and they most certainly do not want to get fired.
These types of people generally are not going to take a bet on new or uncertain solutions, technical merits notwithstanding. You know the old adage "you don't get fired for IBM?" This is where that rubber meets the road.
To sell to these people (again, the vast vast majority of the market), you need to become a safe bet. And again, that's not through technical capability alone. So how do you do it?
- Analyst relationships (showing up in things like Gartner reports make me throw up as an engineer but they're irrationally effective)
- Trade shows (not dev conferences, sorry, but the ones where I'd be wearing slacks probably)
- Whitepapers in an expected format/layout (again, puke, but they work)
- Fitting into a standard category (don't make a category, become the solution for an existing category)
- High touch sales and support -- the kind of obvious side so I won't get into details here.
There's a graveyard of excellent software startups that failed to make an impact because they got blinded by pursuing technical excellence at the cost of realizing businesses only care to a point.
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@AzureSupport @azuread I have a Sev A ticket open about problems with a federated domain with no response since May 14. Support request ID 2505140040009456
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