Andrew Fogliato

It’s official! We bought @REM_Online and are bringing it back. Excited for this! realestatemagazine.ca/rem-is-back-a-…

@Chris_Smth I think this is already starting to happen!

Hot take: AI will replace more gurus than Realtors

@Chris_Smth There’s insurance for that

My client got this from a seller yesterday: "Why should I list my house if buyers are just going to cancel?" How would you respond?

@RobertFreundLaw Paired with the fake forwarded email from their boss of “saw this guy, he’d be great for the show. Can you reach out and try and get him on?”

The cold outreach disguised as podcast invitation is so slimy. I got two of these this week. Oh we’re just starting a podcast which is why you can’t Google it, but you’d be a great fit (even though we got basic info about you wrong). More like let me pitch you for an hour while you also do SEO for me afterward.

@danielfoch Interviewed him a while back and ten minutes into talking to Mark you can tell why hes successful. He obsesses over every detail and how people interact with his team. HouseSigma generates and sends out leads to agents more at random. Hard to make that work efficiently.

Mark Faris (top realtor/team in Canada with 100 agents) does more deals than HouseSigma, despite them being 400 agents + the biggest search platform outside realtor website. Why do you think this is?

Publisher Andrew Fogliato shares top business lessons learned from 10 years of building a company that supports real estate professionals across the country. Learn more here: realestatemagazine.ca/0stl

@KodyNordquist WILLBOT

This company (NewForm.ai) just launched the first AI Performance Marketing Agent. They’re calling it WillBot. WillBot is like having a media buyer, creative strategist, and data analyst all in your pocket. How it works: WillBot syncs across your ad platforms (meta, tiktok, google, etc) and your other marketing data sources With a single prompt, it can analyze trends, generate charts, and provide full reports synthesizing data across platforms and data sources On top of that, WillBot can watch your ads. WillBot scours your entire data stack, finding winning scripts and can generate unlimited high-converting scripts in any language, for any demographic. WillBot lets one marketer do the work of 20. WillBot operates on natural language, just like chatgpt. Ask it anything you'd ask a human, and it’ll deliver answers within minutes. Most AI marketing solutions SUCK. It’s because LLMs are trained on random data that does not respect your brand voice and has no regard for performance. WillBot understands not just what’s working for marketers, but what’s working for YOU. Traditional solutions charge $10k+/month for: Ad performance analytics, campaign/creative strategy, creative optimization and iteration, ad translation/cultural adaptation, etc... WillBot does this for 1/30 of the cost. The era of agentic marketing looks to be finally here… If you made it this far, I’ve got a gift for you The team behind willbot asked it to analyze 100m+ worth of ad spend and create a full report on what is working right now. It includes: 50 best performing hooks (& the top ad types for each industry) Most optimal meta & tiktok campaign/account structure Cherry on top: 1000+ UGC creator database Comment WILLBOT and I’ll send you the link.

@noahkagan Literally every time I see someone go on about the optimal morning routines my first thought is "They must not have kids" haha

Love to see Huberman or Bryan Johnson have a new born baby and see how their "optimal" routine goes 😂

Today, Re/Max announced its company president, Amy Lessinger, has resigned. Her last day will be Friday, January 17, 2025. Lessinger has been in the role since February 2024. Learn more: realestatemagazine.ca/breaking-news-…

@DenneyDara *can’t beat it

@DenneyDara Respectfully disagree on the first one. Had a notes app screenshot ad going for 15 months straight and I beat it with any other creative I’ve tried. $1.50 per new subscriber to our mailing list.

These ad formats never work: - Notes App ads - Phone Call UX Ads - Microsoft Paint Ads - A specific kind of post it note ads... And I think I know why...

@herrmanndigital As long as they let us retain the option to do it manually if we want

Mark Zuckerberg on today's Meta earnings call said this: "Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we're going to go do the rest for them." Thoughts?

@AmandaMGoetz Generally the higher your fee goes the better the clients are to work with, too!

Recently took on 4 different marketing / brand client projects. 2 of them asked my fee, paid and were wonderful to work with. They loved everything I did for them and I went above and beyond to do a good job. 2 of them asked my fee, negotiated, nickled and dimed and pushed me further than the contract outlined. Lesson learned. You have to know your value and respect it if you want others to do it as well. This is on me, not them.

@gregisenberg I changed wording from pay what you want on an offer a while back to pay what you can and average purchase went up ~20%

People are in subscription hell. They probably don't want to pay for another SaaS subscription. New trend: "pay what you want" software I'm seeing it pop up almost every week on new projects. And I wouldn't be surprised if people saw conversion rates 2-3x when they switch from "pay monthly" to "pay what you want". Adds a ton of goodwill. It reminds me of Radiohead's 2007 experiment with their album "in rainbows". They did something BRILLIANT. Instead of selling the album, they did a pay as you want and even included in option to pay $0. At the time, it was unheard of. But the bet paid off big time. Over 1.2 million people downloaded it in the first month and they made WAY more money than their previous album. Sure, a bunch of people paid $0. And Radiohead needed to have zero ego about that. But it was worth it. Now we're applying that model to software businesses. Pay as you want is definitely more risk, but probably worth it for many high margin businesses. And occasionally you'll see a whale give you an wild amount for your product. People are probably paying for $1000 for Sublime (see screenshot below). God bless 'em. I think you're going to see a lot of indiehackers/solopreneurs use this model. Especially as AI drives the cost of building software business so down. The way to do it (you can bookmark this): 1. Launch new product 2. For beta release make it pay as you want 3. Drive buzz 4. Print So, this way, you've creating scarcity for people to try the product. And that's exactly what you want in a beta period. You can keep pay as you want as your business model, or move to traditional monthly subscriptions once you're out of beta. Win-win. It would be cool if the big tech players will play catch up on this model. Imagine if Figma or Notion or even Google launch a product that would be pay what you want? I'd say sign me up, pal. What do you think of "pay what you want"?

Huge shoutout to @SlackHQ support team. Had an issue that was making product barely work for me. They worked through it, kept in touch while looking into it, and then found the issue and its working now. Just perfectly handled. Zero complaints, just great service!

@NevinHollett It’s the norm in US. Seems weird in Canada haha

Bizarre take. Who TF wears shoes in their house?

@awilkinson There’s already two similar to this

Who wants to fund a class action in Canada with me? (I’m serious.) bnnbloomberg.ca/u-s-real-estat…

We're going to sit down with Matt Regan, #8 in Canada for Royal LePage, and get into the specifics of what he does to grow his business. 📅 February 28th, 2024 ⏰ 1:00pm EST 📍Zoom This webinar is free to all! Register here: tinyurl.com/y97uxeyj

The rest aren't trying to sell. Easy solution but I doubt boards will ever implement: Create a secondary membership tier that offers access to the data without being a Realtor. 5/5

but we'll never know the real numbers because no one is tracking how many people are trying to be Realtors vs how many get licensed for other reasons. I would guess maybe 30-40% of people with licenses practice it as a full time profession. Another 30% or so part-time. 4/5

No, we haven't seen an exodus of 45,000 real estate agents in Ontario. This was about employment stats for "Real estate, rental and leasing-related employment in Ontario" which only a portion is Realtors. Even the total number of licensed Realtors is a misleading stat...1/5