Anmol N

@blahecom_ respect for cutting it fast instead of hoping it turns around king

210 dropshipping yea cutting this product. alr hit my stop loss doing product research today and launching another product tonight lets keep it moving

@kaperbusiness €5,074 with sales up 61% even on a light-work travel day is a good problem to have lmao . On the US product, are you leaning toward waiting out the pixel warm-up first, or testing new creative alongside it once tomorrow's data comes in?

Day 34 of getting to €1M / month Not much work done today. Traveling to Mykonos for a event. Met one great guy from ESS. --- US product is still break-even. Before doing any changes I'm going to wait till tomorrow. Maybe tomorrow there will be a breakthrough (pixel warmed up, Sunday, new ads published today). --- Thank you all, God bless you and cya tomorrow

@FBA_Dylan hard to enjoy time off when momentum's still building so is the plan to get back to the grind?

Day 25-26 Once again, no updates or work done. I’m done with vacations. Period. I feel good taking vacations…when work was actually done. Last 3 months have been so busy it’s like taking time-off from nothing. Anyway, just wanna get to work. Hope everyone is killing it anyway, stay strong 🫡

@Jordan_Ecomm Once you've got a winner from the male/female VO test, are you planning to scale that into the BOF statics too, or keep those separate?

Day 52 30% margins today even thought ads got paused for 6 hours when i was sleeping. didn’t have enough money in my ad acc so ads got paused otherwise reckon could’ve cracked 1k day. US campaign broke even but WW went crazy at 5 ROAS so doubled budgets for WW. also the offer ab test is still pretty even gonna let it run another day to see more data. still profitable today. made 3 batch of ads today one voiceover script for winner video 1 batch male voice over 1 batch female voice over as checked demo and saw who my demographic is. also made a batch of BOF Offer based statics. only uploaded 2 batches don’t wanna upload too much. 1K days by end of week i told you i had i feeling about this prod from day 1. God Bless 🙏

@TobyWalleruk Curious what specifically breaks when brands try to bring growth in-house is it usually the strategy, the execution speed, or just losing outside perspective?

We grew a brand from $100K a month to $700K a month. That growth got them acquired by a huge multinational. They left us. The new company had everything in-house. Last week they came back (after 3 years). Asked us to come back on asap, and take over some of their other brands while we're at it. It’s the second time this year a brand boomeranged back to us like this. Turns out having it all in-house isn't the same as having it working.

@aalanazarr 2.67% margin with CVR down 26% is rough, but the sales chart shows the traffic's still there, is the new winner search focused on a totally new product, or a new angle on what you're already running?

0-$1M with #ecom day 133 bad margins today, store performance so unstable atm. need to hit a new winner asap (been saying this for weeks lmfao) doing my head in trying to filter through all the editor applicants, i swear finding a good one is so difficult just want an A player on the team to scale with 10k days soon.

@aalanazarr Makes sense narrowing the avatar usually does more for CVR than most visual tweaks.

@Anmol_szn just niching down a bit more to target a certain avatar

0-$1M with #ecom day 132 solid margins today, cvr gone up after doing some changes to pdp. now working on launching new sku asap. getting heaps of ad rejections this week which is annoying but it is what it is, standard meta mood swings 10k days soon

@ecomneph Solid bounce back 2.59 ROAS with sales up 71% day-over-day. What changed from the previous day, more spend, a new creative, or just better luck on traffic?

day 297 in ecom

@Ethkoe 1.26 ROAS on day one of a new offer isn't bad at all. Is the influencer push meant to boost that ROAS directly, or more for long-term trust alongside paid?

DAY 220: Mid day. Working on backend stuff explained on previous post. New offer is live today, tomorrow will see how it performed. Offer is doing decent rn. (Not this ss) Tapping into influencers as well. Roas: 1.26

@Ethkoe Ha, figured

@Anmol_szn Churn gang

DAY 219: Meh day BUT We are testing a new offer!! My current offer is pretty solid but there’s definitely room for some more profit. I raised prices and re structured my whole entire offer. And for subscriptions, I changed it to deliver every 3 months instead of every month. Will see how it goes the next few days. Roas: 1.20

@clayyroy $169.7M from a business you almost sold for $1M is wild perspective. What actually changed the trajectory a product/offer shift, or just staying patient with the same model until it clicked?

imo the hardest part is keeping your foot on the gas when it feels like you’ve hit a dead end. Always give it a few more months going literally all in before you decide the business is capped or it’s time to move on. I almost sold my brand for a million in 2022 because we’d been stuck below $10k days for what felt like forever... and here we are today. Glad I didn’t quit early.

@Hewasecom 3 orders with one buy-2 is a decent early signal even at BE. Curious are the trust badges you added in cart/checkout going to be visual only, or also things like reviews/guarantees baked into the copy?

I did $𝟯.𝟭𝗠 𝗹𝗮𝘀𝘁 𝗺𝗼𝗻𝘁𝗵. Now I’m publicly taking a brand-new store from $𝟬 𝘁𝗼 $𝟭𝗠 to prove it wasn’t luck. Today is Day 10. Well, a bit better than yesterday, still got 3 orders but one buy 2 units. We are just BE so I'll let it run one more day at this budget. I just changed some point on the product page, hope it will improve the performance. Also added more trust in cart and checkout so I don't have to do it later. I'll share you all my optimization for cart and checkout tomorrow so make sure you follow me. I also did 10 creative today and already launched it, so it'll be running today, let's see tomorrow. As usual ask me anything in the comments. See you tomorrow guys!

@Hewasecom Makes sense

@Anmol_szn Yea I guess traffic quality. It happens a lot with Meta, it's part of the game

I made $𝟯.𝟭𝗠 last month and today is day 9 of my 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝟬 𝘁𝗼 $𝟭𝗠 on a new store to prove that's not 𝗹𝘂𝗰𝗸. Well, this day had to happen, I was even surprised it didnt happen before lol First bad day of this testing, it's something normal at this level of spend (and at every spend level to be honest 🤣🤣) When it happens just tank it, tomorrow will be better! Keep working and keep pushing, launch more creative, double down on what worked so far. If it stays bad tomorrow I will descale a bit, if after tomorrow still bad I will cut and next. Ads: 207.48$ Cogs: 44.32$ Profit: -56.83$ (-29%) Ask me anything in the comment 🙏

@kingcodru 395% profit jump even with cvr dropping is a great sign the upsell math is already working bro. What would make you kill the test if CVR drops too much, or are you just watching AOV and LTV instead?

0 - 100k Day July 17: launched some ads yesterday which did well. Just finished Evolve event, was super cool to meet a lot of guys, got a ton of ideas. I'm ready to head back home today and put my ass down to start writing new scripts. Also will probably test a CheckoutChamp funnel for this as well. The CVR will go down but I think I could make some killer upsell VSLs that will make up for it + I own my subs (rly worried about my MRR disappearing honestly)

@EcomMarcell Makes sense for early validation once it does convert, do you keep it direct toPDP or layer in an advertorial/lander to boost trust before scaling spend further?

@Anmol_szn Its direct to PDP, I always use PDP for testing the product in the first days to see if it converts at all

DAY 1 NEW Brand I get cheap ass clicks again with my supplement store, but 0 atc. I'm running native ads btw I dont know what can I improve on

@mkwizrd How much do you usually try to keep buffered in the agency account so a payment hiccup like this doesn't force you to go dark on spend?

Day 22 of Building a Real Ecom Brand If you use agency accounts, don’t repeat my mistake. Slash instant payments broke today and I couldn’t pay my agency. So I’ll probably won’t spend any money on Meta today, maybe even tomorrow, who knows. ALWAYS preload your accounts before the weekends. This simple mistake cost me time and money. But fuck it, we live and learn.

@ecomrudolfs makes sense there's usually a rule violation buried under the surface level explanation.

@Anmol_szn It comes down to a bit more than that but for simplicity purposes for the post I did not include those details (but most brands running subscriptions on SP are doing at least one thing against their rules)

Evident is risking it all by using Shopify payments Why? Just started scaling very aggressively And they run subscriptions Its the perfect combination to get flagged on SP Even if you are so called “WH” (ps. no one in ecom is) You are always breaking some kind of consumer law For example with ai/fake reviews or testimonials Anyways… How are they risking it all? They have 0 ownership over their subscriptions Not in the sense of owning their card details But not owning the tokens They cant transfer them or keep rebilling them if SP gets shutdown This shit happens more than you think Every day I have someone new in my DMs who just got fucked Every single time I ask myself: “Why did they not switch to a CRM and MIDs sooner?” Could have completely avoided loosing multiple 6-7 figures in rebills Sad but true Then when I tell them these exist Plus are used by a ton of 8 fig per month stores They say: “What is that” No one in ecom for some reason teaches people about private processing Its literally an advantage over every competitor In the long run you will come out on top Cause while all of them are having to start from basically ZERO (Each time they get shutdown) You simply transfer the tokens to a new MID and keep processing Most importantly? You keep building up your MRR Now lets jump back to reality: -You are still on SP -You do not own your tokens -You are at risk of losing everything via a single email What the fuck are you waiting on? No one other than you can avoid this bs And all it takes is jumping on a demo call with a CRM and getting setup Thats it I have personally been using this exact setup since last year And by talking about it… Have helped close to 250 people get setup as well It is not as complicated as you may think once you know someone with connections That someone is me If you want to avoid the headaches I talked about Feel free to send me dm - Rudolfs

@EcomTable nice letting the data breathe before touching anything is underrated becuz too many people react to noise instead of a real trend lmao

@Anmol_szn Close my eyes, open them in a few days, see new data and make changes / iterations on what's doing well

New store had a good day, time to scale 🤞

@mkwizrd Yeah, that's usually the real root cause most "broken funnel" cases are actually messaging pitched at the wrong stage.

@Anmol_szn awareness level mismatch

Day 21 of Building a Real Ecom Brand New batches are bringing sales, but fuck they’re not the breakthrough winners I want (at least yet). But a good thing is we did ad learnings with our team today and found out possible root cause of all of our losing ads. Will write a new batch with the learnings tomorrow and I know we’re gonna print with those. God please send me a super breakthrough chad winner idea tomorrow🙏🏼💯

@TobyWalleruk "same setup as last" growing 27% YoY is the real signal, most people chase new angles constantly instead of just compounding what already works

$1.49M in 30 days, up 27% month over month. Same setup as the last.