
@aripap Doesn’t TV manufactures already do this (ACR) for incremental campaign execution? Also, I thought Alphonso and Samba were founded on this use case. I agree it’s not a great experience for consumer
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Ash Vemulapalli
195 posts

@Ash_Vem
💡 Product @ Roku


NEW: A marketing firm owned by telecom giant Cox is advertising a service to companies that claims to *actually* listen to embedded microphones in users' phones, smart TVs, and smart devices: 404media.co/cmg-cox-media-…




New research from @braedon and me: The page URL, brand safety, & contextual keyword data submitted to ad exchanges on USA Today and hundreds of other Gannett sites were mis-reported *for 9 months*, potentially affecting many Fortune 500 advertisers. adalytics.io/blog/checking-…













