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@mitchellbwright @KevinEspiritu @tibo_maker @jessethanley Loads of great artists on X if you search for “video game art” etc. that’s who we found our illustrator 😊

@KevinEspiritu @tibo_maker yeah i think that @jessethanley does a good job with his mascot for @Bento but it's also hand illustrated and done very thoughtfully

looks like a fail ❌ those 2 video posts featuring Pip didn't do that great please tell me, should I: 1. give up on the mascot idea 3. change the mascot 2. do more, it's fun 4. actually ... 👀

Doing this was fun! 1. Installed the @meetgranola and @SenjaHQ MCPs (converted to CLIs) This let me analyze customer language which informed the content in the sequences. 2. Drafted the emails using Codex + Claude and refined + polished them myself. 3. Setup these flows in @Bento and uploaded emails

@jeffpecaro @jessethanley Omg they are such cute

@jessethanley I did what I could but they were very busy snuggling

@benrobertsonio I feel like a strongly worded testimonial from a few customers (video or text with photo) will outperform logos for a b2c SaaS.

should i add this to the colorbliss landing page? I asked my ai to analyze signup domains for interesting ones after I saw the savannah bananas come through, and here are legit companies we found I'm not sure that my regular customers would care, but it's still cool to me!

@allenwalton @grrdnio @jessethanley @JesseSchoberg and I know a good lamb place. It’s usually reserved for just people called Jesse but maybe we can make an exception.

@grrdnio @jessethanley @Bento dinner in bkk

I can’t get into the inboxes of people who have actually spent money with me But some random guy can make a Gmail account and I’ll get his Klaviyo automation pitches

👋 another one @Bento pls help @jessethanley Jason's a great guy

I think @Bento is the only ESP that warns you when you're getting listbombed and proactively reaches out to help. Most platforms just ban you immediately.

@kamil_shman @ann_nnng If you email us we can make sure it’s lots cheaper.

@ann_nnng I heard @Bento is good, not sure if it is cheaper

Is that marketing email tool really that expensive? Paying almost $500/month to send newsletters to < 50k users Any alternatives out there that are more affordable and easier to use?

@Erwin_AI @ann_nnng Legend.

@ann_nnng Pretty sure @Bento is cheaper than that. Amazing support and product. I use it for all my products.

@itsjustamar @AntoineRSX @denk_tweets He’s on there now and is disappointed his OpenClaw cant do everything yet haha (working on it!).

@AntoineRSX @denk_tweets Bento, my friend. @Bento

the only thing Kit has shipped in the past 2 years is a pricing change

This already exist for a while in @Bento All my emails flow are managed by my AI with MCP :) But glad you copying Jessy it proof it's genius !

@MediaKing @brennandunn Handsome but

@MediaKing @brennandunn Yah

I wish ESPs would stop trying to be the "everything app for creators" and would just be really good at delivering email, segmentation, automations, etc. I don't want podcasts, subscriber referral programs, or paid subscriptions in my ESP.

@samelliottbh @helloitsolly You can do this in @Bento pretty easily 🙂

@helloitsolly How are you doing this? @Bento? Or something else? I’m using resend for emails but looking for a product I can manage chains like this

We now send our users multiple emails... When they sign up When they upgrade When they churn To turn monthly subscriptions into annual What next?

@maggerbo Legend, go smoothly?

Migrating to @Bento today. Started this morning. First onboarding email sent.

It is simply delightful how easy @Bento makes it to build complex workflows. And their AI Agent inside just helps so well.

@TheMattBerman Or you can install @rightmessageapp and have one landing page that dynamically updates based on the ad the traffic came from and then sync that first party data with @bento to personalize all email comms. Cheaper, doesn't break, works better.

We are launching Bounce Logs next week to all users. We've decided to integrate our other product, Tatami, directly into Bento. This will enable ALL customers to directly see bounce notifications and logs for all emails helping you more accurately debug what happened with an email. Additionally, we will provide AI to help you debug and get the email delivered.

@nico_jeannen @nikpolale ❤️

@nikpolale Yes that plays a part too for sure :) But it doesn't fix the usage problem, I would just get "ghost" users. I think the product needed lots of fixes (and still do!) For emails I use @bento !

have been stagnating like crazy since then 💀 MRR is actually lower now, back under $900 (less if I only count Adkit) I spent 3 days investigating trying to figure out what's happening using Claude code connected to Posthog, Stripe and Heyo Chat to investigate (more on that later if anyone interested). First, I got way less traffic, but also every new subscription I got was negated by other people canceling = no growth. So it’s like less traffic + bad retention, so it’s guaranteed fail The Churn indicated by Stripe is tricky, it showed ~10% but it was closer to 40% actually 😬 Reason is because churn updates retroactively when ppl cancel, so if you just check the last 4 weeks in Stripe it will always be lower cause ppl won’t have churned yet (it’s been less than a month). But when I switched to 3 month view I saw it was much higher than expected. I thought the product was fine but it was not at all TL:DR: most people did not use the app that much and canceled after 2-3 month (either cause of bugs, forgetting about it, not knowing all the features or just because they only needed it for a short time) For ex in Adkit, to get the value of the product (ads competitor tracking), you can either follow advertisers already in the db, or add your own. But the empty state when you search and no advertiser is found makes it looks like if it’s not there then you can’’t do anything about it I thought it was obvious cause there is a big button “add advertiser” but apparently not (I saw session replays of users getting frustrated) In this case. I think the fix is just to add a better empty state with a CTA to make it very clear that people can track their own competitors Another issue is that I didn’t took the time to setup email sequences, so people who purchased kinda forgot about the app and also might not know all the features available. Then they cancel cause they don’t really use it. So now I’m making a full onboarding sequence to help users take habits of using the app, give them tips, etc. (@bento is the best for that). And then the other issue is getting started. From the data I got, people who have 5+ advertisers tracked are more likely to keep using the app and stay subscribed. So one thing I’m going to add is Starter Packs = users can follow a bunch of handpicked advertisers for a specific industry in one click That way they don’t have to browse the list of advertisers to get started => Less manual work => Less friction => (hopefully) more usage There is many more issues (lots of actual bugs), I fixed a good chunk of them already so hopefully this could improve things Big mistake is that I stopped talking to users. I did it at the beginning while launching the app but then I stopped. So now I’ll try to talk to one customer per week minimum. Either people who use the app a lot, started using or churned. Only way to truly understand users IMO. ====== Now that was ONLY for activation/retention (keeping existing users). This is only half the issue. Other half is acquisition (getting new users) I thought the app was growing well on its own, but turns out most traffic came from X (launch post + general traffic) The launch posts died out after while so traffic died eventually. Then I also stopped using X in January / Feb to detox mental health (and it did work!). but then it meant I lost most of my traffic source. I dint launch ads yet cause of all the issues I have to fix etc, but it will be time to start! Relying launch for long terms is not a strategy, esp when it comes from just one platform. I should probably try to post more about the app again But I need to get rid of doom and political posts in my timeline cause it makes me angry/depressed :D Started working on SEO a bit but never got any success with it so I don’t hope much. My friend @aurelien_dio is helping a bit so maybe this time it will work (he did SEO for big French corpo). === So, TL:DR, issue is that not only I don’t have enough water filling the bucket but also the bucket has a hole so any effort I put in is wasted. First fix the bucket, then pour more water. I know Adkit has potential, I just have to put the pieces of the puzzle together. I managed to get from 0 to 1 but now I need to figure out how to go from 1 to 2. Plan rn is to fix issues, then try new acquisition channels SaaS is fking hard, cause you dont just have acquisition, you also have activation and retention, that's like 3x more stuff to work on compared to one-time purchases (that’s why I recommend doing one-time when you start out btw, much less to manage). But it's ok, learning on the go and (hopefully) figuring things out over time I know I can make a great product, and I will ==== Some great resources that helped: longform.asmartbear.com/max-mrr / longform.asmartbear.com/customer-devel… by @asmartbear (insane this is free) Product-Led Growth by @wes_bush Deploy Empathy by @mjwhansen (best resource to talk with users IMO)

Here are some of the things we shipped last week.