Michéal Breslin

192 posts

Michéal Breslin

@BreslinM

Pronounced Meehall (Irish for Michael) | Paid Media Acquisition Expert | ex PayPal & Zettle | Founder @digital_lever

🇮🇪 in 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Katılım Ağustos 2012

692 Takip Edilen135 Takipçiler

Michéal Breslin@BreslinM·22 Ara

@petecodes @helloitsolly @SenjaHQ Hey @helloitsolly, not too active on here, but happy to chat, even if it's some advice. Been in the SaaS PPC space for 12+years. We're connected on LinkedIn if you want to talk there. @petecodes Thanks for the mention!

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Pete@petecodes·21 Ara

@helloitsolly @SenjaHQ Talk to this guy linkedin.com/in/michealbres…

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Olly@helloitsolly·20 Ara

I need a meta ad expert to run ads for @SenjaHQ Someone who can do planning, ad creative, implementation and reporting, with lots of experimentation Looking to spend about $5,000 on ads/month and scale from there Who should I speak to?

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Michéal Breslin@BreslinM·11 Tem

@helloitsolly @posthog Newsletter ads are not suited to customer acquisition as others have said it’s awareness building. You’d get better bang for your buck on Google, Meta or potentially affiliates.

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Olly@helloitsolly·11 Tem

I spent $6000 on paid newsletter sponsorships for Senja I used UTM links to track visits, sign ups and upgrades in @posthog Although we added around 200 email subs + 50 sign ups, only 1 person upgraded Would you: → Stop paid newsletter sponsorships → Keep reworking the creative → Test new newsletters → Change the goal (focus on subscribers not sign ups) #buildinpublic

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Michéal Breslin@BreslinM·10 May

@bentossell @bentossell If you’re open for a chat I’ve been in this space for over 10 years. Mainly working in-house but recently working on building my agency.

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Ben Tossell@bentossell·10 May

will be looking to hire a paid marketing person soon - google ads, meta, etc - any recommendations? would prefer an individual, but would test an agency 5-figure ad budget/month

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Michéal Breslin@BreslinM·7 Mar

@acquiredotcom @agazdecki @breslin It’s been great being a part of this journey with the @uplisting team.

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acquire.com@acquiredotcom·6 Mar

Bootstrapped startups don’t get much love. We’re changing that at @acquiredotcom. Read 39 y/o Irish founder @breslin's story on how he built his product that processes $400 million in bookings, why he sold his booming business at its peak, and how he turned a multimillion-dollar offer into a SaaS success story. 👉 bootstrappers.com/why-sell-your-…

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Michéal Breslin@BreslinM·8 Şub

@bresslertweets @damengchen As much as it pains me to say Broad Match can work well too. We dropped a clients CPA by over 80% using them. Also, use DSA to mine for keywords not in your structure.

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David Bressler 📊@bresslertweets·8 Şub

Few tips: - only run in markets where you get most of your subscribers - A/B test landing pages - constantly work towards getting your quality score to 10 to reduce CPCs - start with exact and phrase match searches only - run search on the Google search only, don’t open up to other channels and search partners DM me if you need any help

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Damon Chen@damengchen·8 Şub

PDF.ai hit $50k MRR in December, but the holidays took a toll on its growth. After a difficult two months, we're finally getting closer to $50k MRR again. Will we hit it for the second time? 🤞

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Michéal Breslin@BreslinM·25 Oca

@AsiaOrangio @tylertringas @breslin @AsiaOrangio @breslin It’s been great working with you too! Looking forward to seeing how @uplisting evolves from here.

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Asia Orangio ✨@AsiaOrangio·25 Oca

@tylertringas Thanks so much for the shoutout @tylertringas 🙏 An honor and a pleasure to work alongside @breslin and @BreslinM and so many others to help do the thing!

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Tyler Tringas@tylertringas·24 Oca

Huge congrats to @breslin and the @uplisting team on a life-changing exit to AirDNA 🙌 I watched this scrappy team bootstrap an incredible STR property management software, navigate a global pandemic, and was lucky enough to invest out of @calmfund Fund II in 2021

Vinny Breslin@breslin

We @uplisting are thrilled to join the AirDNA family. We’re a perfect match and I can’t wait to see us realise our full potential, together.

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5.7K

Michéal Breslin@BreslinM·11 Oca

Hard work can pay off! Congrats bro. When’s the golfing holiday?? 🏌🏻‍♂️

Vinny Breslin@breslin

Well, what a journey @Uplisting! What started as months of late-night and weekend work while we had other jobs, then years of a tough grind building this sustainable, bootstrapped company from scratch, resulted in an acquisition we could have only ever dreamed of. Andy, Tadej and I started @uplisting in 2017. Since then, we've spoken to each other almost every single day. Aside from my wedding in 2017, we hadn’t been in the same room together until last summer when we caught up in Slovenia. What you can achieve online is mad, and I’m so grateful to these partners (and our significant others) for their grit, hard work, and unwavering belief in our goal. Together with our brilliant, self-sufficient team, we’ve grown sustainably into one of the top software companies in our industry. In 2023, we processed a staggering $400m in bookings for customers. Few companies make it to this point, and we think we’ve done it the right way - on our own terms. Thanks to all who have supported us, thanks to our customers and thanks to AirDNA and Alpine for making this acquisition as enjoyable as I think it could be. Thanks, @TomLyonsBiz, for a fantastic write-up.

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Michéal Breslin@BreslinM·1 Eyl

@theandreboso Understanding LTV is essential when investing in paid ads or any channel tbh.

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Andrea Bosoni@theandreboso·1 Eyl

I'm always surprised by how many founders don't know their numbers. I recently talked to someone who tried out paid ads but stopped because they were seeing $5 CPCs. They thought that was way too high. I asked them what their average customer lifetime value is. They didn't know 🥲 After a bit of back and forth, it turns out it's over $1500. Assuming a 1% conversion rate that CPC suddenly doesn't seem so bad! Just a reminder that you can't make good marketing decisions if you don't know your numbers.

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Michéal Breslin@BreslinM·9 Tem

@dannypostma @dannypostma I’d be happy to take a look at what the agency has done and work with you on getting your account to where you want it to be.

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Danny Postma@dannypostma·9 Tem

Fired my ad agency. What is THE go to course for deeper Google Ads understanding? I’ll do it myself.

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Michéal Breslin@BreslinM·6 Tem

@emmetgibney @getRewardful Amazing! Thanks for sharing.

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Emmet Gibney 🇨🇦☘️@emmetgibney·6 Tem

@BreslinM @getRewardful @getRewardful we actually do have a method that we recommend that generally works pretty well, and our customers have found great success with it. We have a simple script we share that deletes the affiliate cookie for referrals that have a gclid gist.github.com/egibney/372526…

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Michéal Breslin@BreslinM·6 Tem

If you're using @getRewardful or similar software for a referral program, affiliates will likely use it to bid on your brand and steal your brand conversions. #SaaS #PPC

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Michéal Breslin@BreslinM·6 Tem

This is a continuous battle and needs monitoring periodically, I recommend creating a report in GA4 that you can quickly view.

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Michéal Breslin@BreslinM·6 Tem

Now that we've updated the Terms of Service and figured out who is sending traffic via Google Ads, we can reach out to say our Terms have been updated, and it's against our policy to bid on brand keywords. This will likely make them stop, saving you a lot of money in the future.

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Keşfet

@petecodes @helloitsolly @SenjaHQ @posthog @bentossell @acquiredotcom @agazdecki @breslin