
FlorianBlum.eth
1.4K posts

FlorianBlum.eth
@ColdDevil
Blockchain and Software Engineering Researcher @unidue ⛓, Fallout nerd🤓 & passionate gardener🌱😊 (previously Florian Weßling) / banner: #MidnightBreeze #3920




Lego style ftw

MidnightBreeze launched in the biggest crash of the past 4 years. 10th of october, I initially wanted to release. But pushed just a week further, to really try and get the attention. Launching is a delicate matter. Balancing on the edge of the sword. One move and you can lose all momentum. I had put myself in a difficult position. You see, entertaining folks like yourself is not easy. Most of you have a 2 second attention span and didn't even make it past the first sentence of this post. Let alone see the other 2 seconds of the video. So how, in the world, do you bet on that? That was the thing, I didn't. I knew I had to get attention differently. So I worked hard on reaching out, individually to those in the space who have a voice build for this purpose. And was relying on my previous momentum to sustain it. What did I do to build momentum? A few things. I started with a banger personal video. In order to connect to my art, the thing I want to sell, you had to connect to me. I spend 1500$ producing one. Working closely together with my editor (cost was: new camera = 900 euro + 500$ editor cost + 100$ polish) Luckily for me, it picked up, and got a lot of attention here on X. You guys gave me 200 followers overnight. And I knew, from that moment? The moment I posted that video. I had to sustain the bangers. But why dutch? why do you need to sustain it? Because dear anon, if you spend 3 months producing 2 trailers worth 60k. If you spend 12 months producing a website 100k , if you spend 4 years creating art worth 800k. THEN YOU NEED ATTENTION This algorhitm is so fucked for people like me (and you) Because it rewards completely different metrics. Its busy with drama. busy with toxicity. It wants to generate negative energy, because that keeps you on here the longest. And my posts are focused on the opposite. Connection, nostalgia, beauty, and you. yeah mate, its actually all about you. Always has been. So, after banger post A about me, I had 7 days of "the list" another social metric. Because like I said, its always been about you. And if you feel special. Thats attention. So I put a 100 people on a list. Highly curated. Very specific individuals. A mix of people who, were close to me, and new faces who I felt would actually appreciate MidnightBreeze. You need this, if you want to expand. It can't just be your own bubble. (keep that in mind) The list let to "DISTANT SUMMER RAIN" a free mint. Why did this mint matter? 1. It asked a pivotal question to the participants. 2. It made people look at me 3. It was the first step in teaching you what MidnightBreeze was about It got minted 3000 times. But, only the first 100 were "special" remember? That is because they got to go to the next phase. So here in order: Connect to me > connect to yourself > connect to others > connect to breeze Thats the logic. We did the first two. So after DSR, I RELEASED ANOTHER BANGER Explaining to you guys on X, why these "notes" aka the Tatami Room, matters. The tatami room was like a public forum, inspired by @SamSpratt his masquerade but put in a breeze jacket. Those who owned breeze got to engage with the space. And those who owned the notes got to write the lore. Suddenly MidnightBreeze was alive. Now, for my final trick. After all this, we release the trailer below (which was initially only meant to play on the website, not for socials) Then I released another trailer, the story trailer, showing the depth of the project. Of the art. That this world, is more then a banner, more then a background. Its a place with stories. A place to think about. (And I hope I thought you that through the experiences so far) AND YES ANOTHER BANGER, THE HYPE TRAILER BECAUSE ONE TRAILER IS NOT ENOUGH, TWO TRAILERS IS NOT ENOUGH, BUT THREE?!!!! Well.. It in the end was not enough. Because right before I release the market crashed. So hard. And so much that well, I could connect you all you want. But the dollar reigns supreme. Not for all of you, plenty of you came out, supported me. Bought the breeze. I was thankful. So thankful. You have given me another year or two to figure things out. To make this project a success regardless. And I intend to do so. Because this stuff is deeper then most art you'll find here. And its my magnum opus. And I love it. So, fuck it. we breeze And thats my little market story for today. Goodluck if you made it to the end. And if you did. Comment your thoughts. Would be fun to see what you think or have to say. Stay bullish. Stay breezy x.com/dutchtide/stat…




Software engineering changed more in the last 3 months than the preceeding 30 years. Everything about running a software company needs to be rethought from first principles.


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