
Colton Kaplan
1.2K posts

Colton Kaplan
@ColtonKaplan
Podcast Host 🎙️| Founder @ Founder Social Club Eliminating loneliness for Founders https://t.co/O1XbD7bF7s VC Scout @HeadlineVC


how Anthropic's marketing team uses claude code




As marketing gets flooded with AI, one counterintuitive tactic is becoming more valuable. In-person connection. I'm talking about events. Dinners for 10 people. Mini-events for 20-30. Even larger gatherings with your customers. Nothing is going to replace human connection. Even if you don't have the budget, you can get sponsors. 👉 No matter how you look at the world, it's relationships that drive it. I remember one dinner I threw that ended up getting us three customers. One was an analytics company that eventually sold to Google. Another was a major ride-sharing company. These relationships take a long time to manifest, but they compound. You eventually realize it’s not financial wealth that people are ultimately chasing for the long term. It's relational wealth.

We closed 2025 at over $330M ARR - driven by our customers’ trust and impact. @matiii joined @Bloomberg earlier today to talk about the work we do with enterprises, our recent research release, and what’s next.










Join us for our upcoming livestream youtube.com/live/cMVLpa9y2… with @Scobleizer @gyalif @omergotlieb @KAYVANB and hear about Building AI Rocket Ships. Hosted by 10X Growth Strategies, Founder Social Club @ColtonKaplan @deep_sahni






