Stephanie Novak

I've worked with over 30 personal brands. Professional athletes, business owners, c-suite execs. Buckle up and bookmark this - I'm sharing everything I've learned (including proven methods to gain followers)....

I genuinely cannot believe this is still happening. You built a business. You close high ticket deals. Your employees depend on you making good decisions. And you're spending your morning figuring out why your last post only got a 0.8% engagement rate. Nobody who runs a serious company should be anywhere near this work. You have more important things to focus on.

Come in to my portal. Seriously, I built a Motosaic portal. Once you sign up with Motosaic, the first thing you get access to is your client portal. Think of it as your home base for the entire process. Your questionnaire lives there, your documents get uploaded there, and anything we need to move quickly on a deal. My goal was to get everything in one place so nothing gets lost in an email thread and we're not scrambling for paperwork. The portal is what keeps the whole process organized. Link in bio to get started.

Every time I open X, it feels like I’m 800 steps behind, 3 revolutionary prompts late, and $50k short.

Don't work with us if you want a cookie cutter social media company. Clients know we're different within the first hour of working with us. Our kickoff call goes so deep that most of them tell us they've never thought that hard about their own brand before. It all starts with your Brand Book. We build it together on the kickoff call and it becomes the foundation for everything we create. That document becomes the single source of truth for every post, every comment, every DM sent in your name. It's why clients keep telling us they're shocked at how much the posts sound like them.

@KatieKeithBarn2 Claude Cowork can update almost everything in Wordpress. It's actually pretty amazing. I've had to do a few manual clicks, but Claude can walk you through every step.

Are you successfully using AI to directly update the content of your WordPress site? I haven't figured this out yet as the official MCP is so technical and the others look bloated, so I'd love to know what you're using.

I never realized how big of a problem poaching is in the accounting world. Another CPA is actively trying to take your clients right now. The question is whether you're doing anything about it. That CPA is reaching them on another level. They're being seen in X and LinkedIn feeds across the country. Are they more experienced than you? Probably not. But they understand how to speak to potential clients. And they're using social media to do it. The scariest part is how passive it is. You don't have to do anything wrong to lose a client this way. All it takes is someone thinking you're out of touch with them. If you think this will never happen to you, just remember this post. Don't say I didn't warn you.

This post could save you over $600 in add-ons on your next vehicle purchase. The window sticker you see on every new car in America is required by federal law to be there. And if you think it's designed to be as confusing as possible to read, you're correct. So let me walk you through it. Using these two stickers as the example. The official name is a Monroney label. It's been federally mandated since 1958. At the very top you have the vehicle description. Make, model, trim, engine, transmission, exterior and interior color. Read this section carefully every time. Make sure the trim level and configuration match exactly what you were shown online. The bait and switch games start here. Below that is the standard equipment section. Everything listed here is included in the base price at no extra charge. If a salesperson points to any of these and implies they're a bonus or an upgrade, they're not. They come with the car. Next comes the options and pricing section. This is where the base price gets built out with factory-installed packages and individual options. Each one has a price next to it. Add them up yourself. Some bundles include features you want alongside ones you don't. Know exactly what you're paying for. Then there's the destination charge. That's the manufacturer's fee to ship the car from the factory to the dealership. It's the same at every dealer for that model. Non-negotiable. That brings you to the total MSRP. The Manufacturer's Suggested Retail Price. Suggested. Not fixed and not final. The starting point for your conversation. Now here's where it gets important. On the Equinox sticker you'll notice some items marked "dealer installed." This does not mean what most people think it means. These are still factory OEM items, ordered from the manufacturer. The dealer simply has to physically install them on the car before it can be delivered to you. They're part of the vehicle's legitimate option list. That is completely different from what you see on the second sticker. That second label is called an addendum. The dealer tapes it right next to the Monroney label. It's not federally mandated. It's not from the manufacturer. It's entirely from the dealership. Look at what's on this Silverado addendum: Nitrogen: $99.95. Your tires already come filled with air which is 78% nitrogen. This is effectively a charge for nothing. Door Edge Protect: $169.00. Rubber trim pieces that cost the dealer maybe $20 to install. Exhaust Tip: $149.00. A cosmetic chrome piece slipped over the existing exhaust. Wheel Locks: $189.00. A set of lug nuts with a unique key pattern. Available on Amazon for $25. That's $606.95 in add-ons with almost no hard cost to the dealer and almost no value to you. Every single one of those is negotiable. Ask for them to be removed entirely or discounted out of your out-the-door price before you sit down. One sticker is the law. The other is the profit play. Now you know the difference.

Here's what I look for on a test drive. Use this whether you're doing it yourself or working with me. Before we get to the dealership I send my client a short list of specific things to pay attention to during the drive. Things specific to that vehicle and that client. If we're looking at a Porsche Taycan and my client is over six feet tall, I'm telling them to pay close attention to the B pillar when they get in and out. It sits at an awkward angle and taller drivers catch their shoulder on it almost every time. The dealer will never mention it. When we arrive the salesperson already knows who we are and why we're there. I've called ahead. My client is an expected guest not a walk-in. During the drive, I'm asking specific questions to help my client identify what works and what doesn't for them. Then I'm taking photos of the trunk, the cargo area, the back seat legroom. Things my client will want to reference later when the details start blending together. After the drive I sit with my client and help them decompress. We talk through what they liked and what bothered them, away from the hovering salesperson. If we're cross shopping two or three vehicles I schedule them back-to-back on the same day on the same roads. Spread them across a few weekends and every car starts to feel equally good in the moment. If you're doing a test drive on your own, focus on these: 1. Ignore the salesperson's commentary as much as possible and just drive. 2. Pay attention to how the car feels at highway speeds. 3. Check every blind spot. 4. Get in and out of the back seat. 5. Open the trunk and measure it against whatever you need to fit. 6. Listen for road noise at higher speeds. And if something feels off, say so. Nobody's in a rush but the salesperson. Don't give them the advantage. If you want someone managing all of this for you from the first conversation to the keys in your hand, that's what Motosaic is for. Link in bio.

"I want to build my personal brand but I have no idea what to post." I hear this all the time. This one mindset shift can unlock unlimited content. If you're posting about your current business, current clients, and current offer, you're boxing yourself in. Clients are surprised when we start asking about their past jobs and experiences. They think everything should tie back to their current business. But your personal brand is your entire journey to get here. All of that is content. And honestly, it's usually the content that performs the best. Nobody else on earth has your specific path to get here. Don't treat your personal brand like a company page. That's how you stay buried in the algorithm.

@SagarAPatel01 Lonely at the top.

If winning was easy, losers would do it. Everyone can't be a champion. There's only one trophy. Sports. Business. Life. The seats get smaller as you climb. When I started my career I thought I'd be a CEO someday. Then I got to manager and watched half the cohort get cut. Director, half cut again. VP, half cut again. The further up you go, the more competitive it gets. Even Harvard MBA grads have their own Achilles’ heels (blind spots, bad assumptions, and fragile egos) because pedigree can’t guarantee wisdom, humility, or good judgment under pressure. You just have to be willing to find your edge and push past where they stop.

Service businesses love saying, "let's jump on a discovery call." But what does that actually mean? For me, this is a high level conversation. We'll be talking about what segments and options would make the most sense for you. We'll also get a plan in place for the next steps, which will include getting you into the Motosaic portal. Everything is built to be as painless as possible. And it all starts on the first call. If you want to book a time with me, there's a Calendly link in my bio.

@ryan_doser13 @mhp_guy That's awesome Ryan! Can't wait to listen.

Last week I had the incredible opportunity to hop on The Koerner Office podcast with @mhp_guy and also present an AI Marketing Masterclass for his community. Both of these will be public in the near future so stay tuned!

I quit my job in my 20s to build a startup. The honest version of what that felt like: Terrifying. Exciting. And terrifying again. Some mornings I woke up convinced we were onto something. Other mornings I stared at my phone wondering if I'd made the biggest mistake of my life. Both feelings happened in the same week. Sometimes the same day. We had no big name backing us. No investors. No "proof" that we were the right people for this. We found a problem and built a solution. But was that enough? I had this gut feeling that if we didn't build it, we'd regret it forever. That was enough to jump. Some days it still barely feels like enough. But we're building anyway.

There's a disconnect I see with high ticket founders. They charge $20K, $30K, $50K for their service. They've earned it. Then they hand their personal brand to the cheapest option they can find. If you want to drive leads from social media, your content is the first thing a lead sees before they ever talk to you. It sets the expectation and signals your standard. If it looks cheap, it attracts people shopping for cheap. So that $500/month ghostwriter you got on Fiverr might seem like the smart option, but don't be surprised when the results aren't what you expect.

Just had a great content meeting with @KenGuient at FounderBrands. If you want assistance building a personal brand reach out to him or @collin_ruth89 and they'll get you on a path for growth.

Not every car buyer needs me. I think it's important to say that. There are situations where the concierge model makes a lot of sense and situations where it doesn't. You probably don't need my service if: 1. If your budget is under $25,000 This is where the math gets tricky. My fee is a fixed cost on top of your purchase. At lower price points, the savings I generate may not justify what you're paying me. In that range, you're better off handling it yourself. 2. If your primary goal is finding the absolute lowest price and nothing else I'm not the guy for that. Yes, I get great deals for my clients, but I'm not a discount hunter. I'm a consultant. The value I bring is time savings, market knowledge, the right relationships, and making sure you end up in the right car. 3. If you already know exactly what you want, where it is, and you just need someone to negotiate the final number In this case, the full concierge service is more than you need. I do offer that on a more limited basis but it's worth having that conversation upfront rather than signing up for something bigger than your situation requires. 4. If your credit isn't where it needs to be right now I will tell you upfront to work on that first. I can point you in the right direction, but putting you in a car at a punishing interest rate isn't doing you any favors regardless of how good the deal is. For anyone who falls into those categories, here's what I'd recommend instead. - Go in prepared - Get your insurance quote before you commit - Know your out-the-door price before you walk in - Run your trade-in through Carvana and CarMax before you let a dealer tell you what it's worth - Email multiple dealers simultaneously and only engage with the ones who give you a number in writing The right client for Motosaic is someone whose time is genuinely worth more than the hours it takes to navigate this process. If that's you, link in bio.

I've never met a founder who said they had enough time. Yet there are still owners out there trying to DIY their personal brand. When you're running a business, content is the first thing that gets pushed down the to-do list. So you post when you have time. Which means you post inconsistently. Which means the algorithm buries you. Then when you do post, it's rushed. It doesn't reflect the quality of what you actually deliver. And the clients you want to attract scroll right past. Your pipeline ends up tied directly to your free time. If you're trying to build a personal brand on your own, DM me. I can save you a ton of time.

If you're a CPA and your last five posts were about tax season reminders and compliance deadlines, this is for you. Nobody is following you for that. Honestly, it's boring. Here are 10 topics you can post about that people will actually read (bookmark this): 1. The reason most profitable businesses still feel broke. You know this better than anyone. 2. What you see on the books that the owner doesn't. The patterns and the decisions that kill margins. 3. The conversation you had with a client where one question changed how they looked at their entire business. 4. What smart business owners do differently in Q4 that most owners don't think about until it's too late. 5. Your honest take on the financial advice being spread online that makes you cringe every time you see it. 6. Three questions you ask every new client that immediately tell you how healthy their business actually is. 7. What you wish founders understood about the relationship between revenue growth and tax exposure before they hit $1M. 8. Your honest reaction to a financial trend everyone is talking about right now. 9. Your opinion on what you'd do differently if you were starting a business today knowing what you know about taxes. 10. The tax mistake you saw a business owner make last week that cost them $40,000. You have access to the inside of more businesses than almost any other professional. That perspective is the content. Don't be boring!

@zachwillx Tough conversation to have with business owners. They don't want to miss out on customers. But I agree that to stand out, you have to get very specific on who you serve.

Nope, you're not niched enough. A concrete company in LA came to us last year convinced their market was saturated. We pulled their last 12 months of won jobs and found a pocket where both win rate and job value crushed everything else. Hillside concrete. - Specialized - High-margin - Limited supply of qualified installers We built a dedicated landing page, restructured their local SEO, and shifted 30% of their ad spend toward that niche. Average job value went from $14K to $44K in 90 days. My advice to you. Find a niche INSIDE your niche. When you hear "saturated market," start looking for pockets everyone else missed.

Client generated 30K impressions in one day. All from 3 comments. And you still just want to send a post and close the app. Commenting is the biggest unlock to growing your personal brand. Here's why this works (bookmark this):