CryptoCart 🛒

Since 2021, thousands of you have used CryptoCart. Every order, every checkout,we've got your email on file. A lot of you haven't been back in months, some even years. That's on us for not keeping in touch. $CART We're changing that. We've been working on something behind the scenes that we're pretty excited about. It's not live yet, but wanted to give you a look at what's coming. We're building out a full email marketing system from scratch and bringing in a specialist to configure the entire setup, segmentation, automation, deliverability, the lot. Here's what we're working towards: 1. Re-engagement sequences Personalised check ins for users who've gone quiet. Segmented by how much you've spent, how often you've shopped, and how long it's been since your last order. No generic blasts. Tailored messages to bring you back and remind you that your CART discount is sitting there waiting. 2. Cart abandonment reminders If you started a checkout and didn't finish, we'll nudge you. Your card is saved, your discount is applied, one click to complete. Something we should've had a long time ago. 3. Tier upgrade nudges If you're close to the next tier, we'll let you know exactly how close and what it would save you in real money. Just the maths, nothing pushy. 4. Monthly savings reports A personalised CryptoCart statement every month. Your orders, your savings, your tier, your CART balance. See exactly how much holding CART has saved you over time. 5. Inactivity reminders Haven't shopped in 30, 60, or 90 days?. A gentle reminder that your discount is going unused and we've probably added new brands since you last checked in. All designed in full CryptoCart branding, same quality as our gift card delivery emails. We're still configuring everything and there's a lot of work to do before this goes live, but this is the direction we're heading. Email is one of the most underused channels in crypto and we've got something most projects don't, thousands of real customers who've actually spent money on our platform. Time to put that to work. On the content side, we've had 13 applications for our motion designer role. Going to shortlist them over the next few days and get someone producing content as soon as possible. Once they're onboard, we're levelling up everything. Video first content, proper awareness campaigns, driving real users to the store. The focus is platform revenue, getting people shopping, with natural nudges towards why CART plays a key role in the ecosystem and what they could be saving by holding it. We haven't just appeared out of nowhere trying to pump a chart. We've spent five years building an entire ecosystem fuelled by CART, the store, the tiers, the automation, 10 chains, 3,000+ brands, 53 countries. Now it's about making sure people know it exists, with $CART holders reaping the reward.

Now we're fully live on CoinGecko, wanted to share where we're at and what's coming. None of this is set in stone, happy to hear thoughts and ideas from the community. If you’re a holder of $CART, please thoroughly read through all points and would love community input. Marketing Motion designer — we've got 14 applications in so far for a full-time motion designer. Going to be reviewing them all today and sending out replies. Video content massively outperforms static images and we need someone producing it consistently, especially when we're promoting tweets and trying to actually get people to stop scrolling and pay attention. Email campaigns Since day one we've logged thousands of emails from real users who've used the store. A lot of them aren't current holders. We're going to build out a proper email campaign, segmented by how much they've spent, how often they've used us, and how long it's been since they last came back. The goal is to remind them we exist, introduce them to CART, and get them shopping again. All professionally designed in HTML, same quality as how we deliver gift cards. KOLs We’re building a target list of 20–30 smaller crypto accounts who actually post about spending crypto in their daily lives. We'd rather work with 20 genuine users who'll create honest content and actually use the platform regularly than pay one big account to paste a message and dump. We'll be offering discount tier incentives to make it worth their while. If you are a KOL that would be interested in receiving a discount for sharing some honest feedback, send us a DM. If you know someone that might, please tag them. X Ads Once we've got video content from the motion designer, we're relaunching our X ads with proper video creative instead of what we've been running. Email drip After the initial campaign goes out, we'll let it run automatically targeting different user segments. From there it's about watching the data, open rates, click-throughs, actual purchases, and cutting what isn't working while doubling down on what is. Scaling KOLs Once we've built up a solid base of social proof from the micro KOLs, we'll use those results to attract slightly bigger accounts on similar or better deals. Expanding paid ads Google Search ads for people actively searching "buy gift cards with crypto," Reddit promoted posts in crypto communities, and YouTube pre-roll ads on crypto channels. Platform Upgrades Shareable savings card, after checkout, we want to show a clean summary card that says something like "I just saved $14.50 on a $145 Amazon gift card" with a one-tap share to X button. Let our users create organic content for us just by shopping. Cumulative savings tracker A dashboard feature showing your all-time savings from holding CART. "You've saved $347.20 across 28 orders." That number growing over time is the best answer to "is it worth holding?" and gives us content to share too. Also, to add a feature of how much they roughly spend on clothes, electronics, groceries, travel a week / year, and breakdown how much they could be saving at each tier. Tier nudge at checkout If you're at Gold getting 4%, we'd show a subtle line like "At Platinum tier, this order would have saved you $7.25 more." Pre purchase savings display Show discounted price on the product page before you even add to cart. Browsing a $200 Amazon card at Gold tier? "Your price: $190 (5% saved). Diamond tier price: $180." Let the savings sell the token. Hiring CMO / partnerships lead We're live on 10 chains and can add utility to pretty much any ecosystem. We've done partnership outreach before and seen what it can do, but we need someone on it full time. Reaching out to projects, onboarding them as payment methods, co-marketing into new communities. Job role will be going up on our X soon. Everything here is subject to change and we're open to suggestions. If you've got ideas on any of this or think we're missing something, let us know.