CryptoCart 🛒@CryptoCartCC
Now we're fully live on CoinGecko, wanted to share where we're at and what's coming. None of this is set in stone, happy to hear thoughts and ideas from the community.
If you’re a holder of $CART, please thoroughly read through all points and would love community input.
Marketing
Motion designer — we've got 14 applications in so far for a full-time motion designer. Going to be reviewing them all today and sending out replies. Video content massively outperforms static images and we need someone producing it consistently, especially when we're promoting tweets and trying to actually get people to stop scrolling and pay attention.
Email campaigns
Since day one we've logged thousands of emails from real users who've used the store. A lot of them aren't current holders. We're going to build out a proper email campaign, segmented by how much they've spent, how often they've used us, and how long it's been since they last came back. The goal is to remind them we exist, introduce them to CART, and get them shopping again. All professionally designed in HTML, same quality as how we deliver gift cards.
KOLs
We’re building a target list of 20–30 smaller crypto accounts who actually post about spending crypto in their daily lives. We'd rather work with 20 genuine users who'll create honest content and actually use the platform regularly than pay one big account to paste a message and dump. We'll be offering discount tier incentives to make it worth their while. If you are a KOL that would be interested in receiving a discount for sharing some honest feedback, send us a DM. If you know someone that might, please tag them.
X Ads
Once we've got video content from the motion designer, we're relaunching our X ads with proper video creative instead of what we've been running.
Email drip
After the initial campaign goes out, we'll let it run automatically targeting different user segments. From there it's about watching the data, open rates, click-throughs, actual purchases, and cutting what isn't working while doubling down on what is.
Scaling KOLs
Once we've built up a solid base of social proof from the micro KOLs, we'll use those results to attract slightly bigger accounts on similar or better deals.
Expanding paid ads
Google Search ads for people actively searching "buy gift cards with crypto," Reddit promoted posts in crypto communities, and YouTube pre-roll ads on crypto channels.
Platform Upgrades
Shareable savings card, after checkout, we want to show a clean summary card that says something like "I just saved $14.50 on a $145 Amazon gift card" with a one-tap share to X button. Let our users create organic content for us just by shopping.
Cumulative savings tracker
A dashboard feature showing your all-time savings from holding CART. "You've saved $347.20 across 28 orders." That number growing over time is the best answer to "is it worth holding?" and gives us content to share too.
Also, to add a feature of how much they roughly spend on clothes, electronics, groceries, travel a week / year, and breakdown how much they could be saving at each tier.
Tier nudge at checkout
If you're at Gold getting 4%, we'd show a subtle line like "At Platinum tier, this order would have saved you $7.25 more."
Pre purchase savings display
Show discounted price on the product page before you even add to cart. Browsing a $200 Amazon card at Gold tier? "Your price: $190 (5% saved). Diamond tier price: $180." Let the savings sell the token.
Hiring CMO / partnerships lead
We're live on 10 chains and can add utility to pretty much any ecosystem. We've done partnership outreach before and seen what it can do, but we need someone on it full time. Reaching out to projects, onboarding them as payment methods, co-marketing into new communities. Job role will be going up on our X soon.
Everything here is subject to change and we're open to suggestions. If you've got ideas on any of this or think we're missing something, let us know.
