Darrell Lerner

I knew nothing about jewelry. But I know growth. That's why I was able to help Emily, my advising client, grow her sales by more than 20x and grow her social media following by 50x - leading to an endless stream of warm inbound leads without spending a penny. When Emily first approached me in 2023, I admitted to her that I knew nothing about jewelry. I can't even spell it correctly without spellcheck. But I know how to grow and scale businesses. And I knew I could help turn her talent into sales. I've built products that were used by millions and generated tens of millions of dollars in revenue. And I knew exactly how to leverage that experience to help Emily scale her business rapidly. Here's what we've accomplished since working together: • 𝐆𝐫𝐞𝐰 𝐡𝐞𝐫 𝐬𝐚𝐥𝐞𝐬 𝟐𝟎𝐗: We took Emily’s business from $10K per month to $200K months. • 𝐌𝐚𝐝𝐞 𝐬𝐮𝐫𝐞 𝐡𝐞𝐫 𝐭𝐢𝐦𝐞 𝐰𝐚𝐬 𝐬𝐩𝐞𝐧𝐭 𝐭𝐚𝐤𝐢𝐧𝐠 𝐜𝐚𝐥𝐥𝐬 𝐰𝐢𝐭𝐡 𝐩𝐫𝐞-𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐥𝐞𝐚𝐝𝐬 𝐰𝐡𝐨 𝐰𝐞𝐫𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐞𝐝 𝐭𝐨 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐡𝐞𝐫: First, we grew from a handful of projects per month to 60+ sales calls monthly and being booked solid 3-4 months in advance. Then, we narrowed that down to the 20-30 new customers per month who were guaranteed to move forward with their project. Now she charges for an initial consultation to ensure she's not wasting her time and her last 18 clients all eagerly paid a deposit immediately to get started on their project. • 𝐆𝐫𝐞𝐰 𝗵𝗲𝗿 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝐟𝐨𝐫 𝐞𝐧𝐝𝐥𝐞𝐬𝐬, 𝐟𝐫𝐞𝐞 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: We strategically grew her TikTok and IG to over 100K followers, creating an endless stream of new clients without spending a penny on advertising. We prioritized: • Strategic brand repositioning • A Targeted social media strategy • Conversion optimization to boost sales • Raising prices while cutting unnecessary expenses • Streamlining operations to focus on high-ROI activities Emily recently texted me, "𝘐𝘵'𝘴 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘸𝘳𝘢𝘱 𝘮𝘺 𝘩𝘦𝘢𝘥 𝘢𝘳𝘰𝘶𝘯𝘥 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘵𝘩𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘨𝘰𝘰𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 - 𝘐 𝘤𝘢𝘯't 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘵!" I’ve experienced success at the highest levels, and there's nothing more rewarding than leveraging that knowledge to help entrepreneurs like Emily unlock rapid growth that they so deserve. Thanks @buffalofoodslut for letting me share this incredible journey on your podcast. Had a blast talking all things entrepreneurship with you. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗮𝘀𝘁𝗲𝗿? 📩 DM me to start our journey together or visit my website. Know someone who could benefit? 🏷️ Tag them below! -- If you found this post helpful: ♻️ Repost to share it with your audience 🔔 Follow me @DarrellLerner for more on entrepreneurship, startups, personal branding, and mindset.

Comparing yourself to your competitor is a fast way of destroying your business. Keep your head down and focus on execution..

@LoganTGott SYSTEM

I've been running an experiment for the last 6 months. I stopped writing LinkedIn content manually and rebuilt my entire workflow inside a single Claude project. Profile rewrites, weekly posts, lead magnet funnels, outbound DMs, sales call mining, all running off one connected system. The results have been absurd. So I documented the whole thing. Introducing the Claude LinkedIn Authority System. The exact setup, prompts, and 30-day sprint I use with SaaS and AI founders to turn their profile into a lead generation machine inside Claude. Here's what's inside the system: → 3 ways to plug Claude into your LinkedIn workflow (Claude project, Claude Code, API) → The content engine ICP > profile > 7-post weekly system > lead magnet funnel → 10 ready-to-run prompts profile, content, outbound, all sequenced → The Brand Intelligence Database a system prompt that learns your voice and generates on-brand content forever → The sales-call-to-content loop 10 transcripts in, 7 posts out, in one session → 30-day execution sprint week-by-week schedule from foundation to outbound to optimization Backed by 500+ calls booked for SaaS and AI founders running this exact workflow. Free for 48 hours. Like + comment "SYSTEM" and I'll DM it. (Must be following so I can DM you)

Validate first. Then build. That’s the secret to not wasting a lot of money developing a product nobody wants.

@jordan_ross_8F Hermes

My AI agents (now) improve themselves while I sleep. Every day they finish work, reflect on what broke, and rewrite their own playbooks to run sharper tomorrow. I don't touch it. It did not start that way. Week 1 with Hermes was a mess... Memory failed. Automations misfired. I was trying to move fast and building on shit foundation. My problem was proper system design. Then a 10x Silicon Valley exec walked me through the part I'd skipped — Agents.md files, the architecture, the markdown structure underneath it all. I slowed down and built it properly. That week, I stopped managing my own inbox. Hermes can replace every admin and low level ops role on your team. It can also waste a month of your life. The difference is design. I put everything that worked into a 24-page guide. Download it → upload it to Claude → have it build your agent file system with you, one file at a time. Compound this one system and you'll make an extra 500-1M in profit in the next 12 months. Comment "Hermes" and I'll send it. (Must be following for the auto DM.)

@queenmoon1337 Thank you! Incredibly rewarding experience.

@DarrellLerner holy moly, that's awesome!!

I knew nothing about jewelry. But I know growth. That's why I was able to help Emily, my advising client, grow her sales by more than 20x and grow her social media following by 50x - leading to an endless stream of warm inbound leads without spending a penny. When Emily first approached me in 2023, I admitted to her that I knew nothing about jewelry. I can't even spell it correctly without spellcheck. But I know how to grow and scale businesses. And I knew I could help turn her talent into sales. I've built products that were used by millions and generated tens of millions of dollars in revenue. And I knew exactly how to leverage that experience to help Emily scale her business rapidly. Here's what we've accomplished since working together: • 𝐆𝐫𝐞𝐰 𝐡𝐞𝐫 𝐬𝐚𝐥𝐞𝐬 𝟐𝟎𝐗: We took Emily’s business from $10K per month to $200K months. • 𝐌𝐚𝐝𝐞 𝐬𝐮𝐫𝐞 𝐡𝐞𝐫 𝐭𝐢𝐦𝐞 𝐰𝐚𝐬 𝐬𝐩𝐞𝐧𝐭 𝐭𝐚𝐤𝐢𝐧𝐠 𝐜𝐚𝐥𝐥𝐬 𝐰𝐢𝐭𝐡 𝐩𝐫𝐞-𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐥𝐞𝐚𝐝𝐬 𝐰𝐡𝐨 𝐰𝐞𝐫𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐞𝐝 𝐭𝐨 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐡𝐞𝐫: First, we grew from a handful of projects per month to 60+ sales calls monthly and being booked solid 3-4 months in advance. Then, we narrowed that down to the 20-30 new customers per month who were guaranteed to move forward with their project. Now she charges for an initial consultation to ensure she's not wasting her time and her last 18 clients all eagerly paid a deposit immediately to get started on their project. • 𝐆𝐫𝐞𝐰 𝗵𝗲𝗿 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝐟𝐨𝐫 𝐞𝐧𝐝𝐥𝐞𝐬𝐬, 𝐟𝐫𝐞𝐞 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: We strategically grew her TikTok and IG to over 100K followers, creating an endless stream of new clients without spending a penny on advertising. We prioritized: • Strategic brand repositioning • A Targeted social media strategy • Conversion optimization to boost sales • Raising prices while cutting unnecessary expenses • Streamlining operations to focus on high-ROI activities Emily recently texted me, "𝘐𝘵'𝘴 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘸𝘳𝘢𝘱 𝘮𝘺 𝘩𝘦𝘢𝘥 𝘢𝘳𝘰𝘶𝘯𝘥 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘵𝘩𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘨𝘰𝘰𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 - 𝘐 𝘤𝘢𝘯't 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘵!" I’ve experienced success at the highest levels, and there's nothing more rewarding than leveraging that knowledge to help entrepreneurs like Emily unlock rapid growth that they so deserve. Thanks @buffalofoodslut for letting me share this incredible journey on your podcast. Had a blast talking all things entrepreneurship with you. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗮𝘀𝘁𝗲𝗿? 📩 DM me to start our journey together or visit my website. Know someone who could benefit? 🏷️ Tag them below! -- If you found this post helpful: ♻️ Repost to share it with your audience 🔔 Follow me @DarrellLerner for more on entrepreneurship, startups, personal branding, and mindset.

@codyschneider FBmanager

last Friday I deployed a Facebook ads agent for a startup and over the weekend it optimized itself from $17 phone number leads into $3 leads this is the real GTM engineering agents in the wild and I made a Notion document and a .md skill file so you can do this exact thing too it includes: 1. How to make on brand ads with nano banana 2 2. How to upload these to facebook ads via the API 3. Have an agent manage the ad account based on live data from the account via data pipeline + data warehouse Outcomes we deployed an AI agent for a startup last Friday to manage their facebook ads account day 1: the cost per phone number lead was $17 over the weekend this agent made and published 30 new pieces of ad creative, optimized the ad account, and reduced the cost per action Day 4: the cost per phone number lead was $3 this is a virtual employee that's working full time. like this post and comment "FBmanager" and I'll send you the Notion file and MD file

@whrs_jobs As the landscape changes, platforms like this are desperately needed. Looks super cool. Great job.

32,986 companies are hiring right now. STOP wasting time on outdated job boards. Introducing Whileresume, your new all-in-one job platform. Build your CV, Apply & Get hired. 100% free. Find your dream job now↓

@romanbuildsaas Connector

Connect Claude to LinkedIn in 1 click It can find leads, write messages, and run your outreach 👇 We created a 1-click connector with 300+ built-in skills now Claude actually manages your pipeline One URL, 30 seconds to set up then Claude becomes your outbound team Here’s what’s possible once it’s connected 1/ Find high-intent leads Claude scans the web for signals job changes, funding, hiring, engagement and surfaces people ready to buy 2/ Identify the best opportunities “show me leads who engaged with competitors in the last 7 days” 3/ Enrich leads instantly Claude pulls company data, role, context and builds a clean, qualified list 4/ Write hyper-personalized messages each message is based on real signals not generic templates 5/ Handle conversations Claude replies, qualifies prospects and pushes them toward a call 6/ Launch campaigns at scale run LinkedIn outreach across accounts with timing optimized for replies 7/ Improve performance over time Claude learns what works and continuously boosts reply rates Connect “Connector” and I’ll send the setup guide

@Zephyr_hg NEWS

I never run out of content to post anymore. Built an automation that monitors 50+ news sources, scores articles for relevance, and writes social posts automatically. It finds trending topics in my niche before they explode everywhere else. Saves me 15-20 hours monthly and keeps me ahead of every trend. Comment "NEWS" and I'll DM it to you (must be following)

@Mho_23 UGC

i should never be sharing this but f*ck it seedance 2.0 + claude code + tiktok is THE best combo for AI videos i cracked the formula for generating videos that look hyper realistic & make your audience feel like "holy shit this person gets me" i'm finally sharing my FULL system with you.. here's what you're getting: - my prompting method for realistic voices (works every time) - my realistic human movements & breathing claude skill (this is key for realistic videos) - my exact method on how to make infinite length videos that maintain consistency - how to get AI tools for dirt cheap (90% off) RT + reply 'UGC' and i'll send you the step-by-step system (must follow so i can dm)

@compliantvc @MartinShkreli Not your every day interview! Amazing!

I had the pleasure to sit down with @MartinShkreli A truly formidable young man We didn’t talk about pharma We talked about cookie banners (& his favorite rules in prison) Also spoke about his new venture: Godel He agreed to let me invest €100 (pending regulatory approval)

Tweet of the year right here.

@akhilred_ Earn points on payroll? Where do I sign up? Why wasn't this around 10 years ago?!

Today, I'm proud to introduce Thera Rewards. Thera is the first platform that lets companies earn points on payroll. For many of our members, payroll is their largest expense. For decades, payroll has been locked out of the rewards economy. Until now. Soon you’ll be able to transfer your points to major airlines, hotels, and travel programs you’re already familiar with. You can also redeem for payroll credits, SaaS subscriptions, or team perks. More on that to come. This was a huge effort across product, engineering, and marketing. Thank you to the Thera team. This is day one. Sign up for early access below.

@daniel_eckler This is amazing. So well done.

Google AI Ad Asks Is Search Dead?

@mikefutia STATICS

I just vibe coded a static ad generator in Claude Code that creates 100+ Meta ads in minutes. All using the new, insane ChatGPT Images 2.0 model. One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code on the new ChatGPT Images 2.0. Perfect for DTC brands and agencies who need more statics at scale. Here's how it works: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool fires every prompt to ChatGPT Images 2.0 with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly) → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@iamcamengland Agent

This is exactly what I've been doing, except I'm not charging $2-3k/month. I built the full AI stack for my own agency first. Took my team from 9 to 3. Margins went from 25% to 60%. Now I'm licensing the exact same setup to business owners. Giving away the full playbook for free so you can see what's actually inside: Like this post & comment "Agent" and I'll DM it to you. Here's what you're getting: • How to audit which roles in your business AI can actually handle • How to set up a custom agent trained on your processes (not a generic GPT wrapper) • How to connect it to your CRM, Slack, and reporting tools • Sub-agents for onboarding, client comms, and data tracking The "AI guy" model works. But most people teaching it have never actually run a business with these systems. I have. Drop "Agent" below.

@Jason I’m in

We started an AI founder twitter group... reply with "I'm in" if you're a founder and want to be added

@parkerworth @gregisenberg @startupideaspod 🙏 You’re the best! Also, I agree. I make a helluva pod guest!

@gregisenberg @startupideaspod Gotta be the lord: @DarrellLerner

I have 3 open guest spots on @startupideaspod If you could sit in on a conversation between me and anyone in the AI or startup world, who would it be? Tag them below. The more the better. The best guests come from you guys. Every time.

@HendrixLiu29208 Sounds awesome and well-needed. Congrats on the launch. Excited to check it out.

Respan Launch Week, Day 1: we’re launching Monitors for AI products. AI teams already track the basics in production: - error rate - cost - latency - token usage The problem is not measuring them. The problem is reacting fast enough. A model update can increase error rate. A prompt change can raise cost. Latency can drift over time. Most teams do not catch these problems right away. Monitors turn these metrics into real-time alerts. You set the thresholds that matter, and get notified as soon as something crosses the line. This gives teams a faster way to spot issues and respond before they grow. Activate your first monitor now.

@mikefutia Claude

Claude Cowork computer use is absolutely insane 🤯 Schedule a task once → Claude opens your browser, logs into Meta Ads Manager, pulls your performance data, analyzes your creatives, and saves a finished brief to your computer. Every morning, while you sleep. All inside Claude Cowork. Perfect for DTC brands and agencies who are still manually pulling ad reports, screenshotting competitor ads, and copy-pasting data between tools every week. If your Monday morning looks like this — log into Ads Manager, export a CSV, open it in a spreadsheet, try to figure out why CPAs spiked, screenshot competitor ads from the Ad Library, paste everything into a doc, and write a brief from scratch ... Claude Cowork now runs the entire thing without you touching your keyboard: → Opens Chrome and navigates to your Meta Ads Manager → Pulls performance data across every active creative → Opens the Meta Ad Library and checks 5 competitors for new ads → Analyzes hook performance, fatigue signals, and winning angles → Writes a creative brief in your brand voice → Saves everything as real files directly to your computer → Runs on whatever schedule you set — daily, weekly, pre-standup No CSV exports. No copy-pasting between tools. No sitting at your desk pulling reports. What you get: → A daily performance snapshot without opening Ads Manager → Competitor ad monitoring on autopilot → Creative fatigue signals flagged before CPAs blow up → A data-backed brief your creative team can execute immediately → All of it running while you're at the gym, getting coffee, or on your phone Send a task from your phone. Claude picks it up on your desktop. You get the finished deliverable. I put together a full playbook with the exact setup, the prompts, the scheduled task config, and 5 DTC workflows that use computer use. Want it for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)