Asaf Nadler@AsafNadler
You raised a $7M seed from Silicon Valley VCs.
You hired a KOL agency in Dubai.
But your users, they’re in Lagos, Manila, São Paulo, Accra, and Jakarta.
Still think you know your market or should I let you in on a secret that’s gonna determine your success?
If you’re a crypto founder…this will be the most important data you’ll see all year.
We just analyzed wallet activity of 15M users across @MetaMask , @phantom , @bitgetglobal , Coinbase Wallet, Rainbow, OKX, and more, layered with geolocation data from @addressableid (link in comments).
And what we found was a hard truth, this will shake your belief;
• The money is in the West.
• But most users are everywhere else.
The USA and Western Europe dominate transaction value.
But Africa, Southeast Asia, and Latin America dominate wallet volume.
This means, If your product runs on a fee model, you want capital density.
But if you need users, you’re probably building for the wrong continent.
Let’s make this real, I feel like you aren’t feeling the gravity yet:
Imagine a founder in Berlin.
They raise $4M and build an app on Arbitrum.
Target New York, and on launch day?
Their top users come from the Philippines. Nigeria. Brazil. Indonesia.
They’re on cheap Android phones.
They’re skipping your 50MB wallet SDK because it won’t load. They bounced and moved on.
Not because your product sucks, but because your assumptions do.
This isn’t a glitch, it’s a mirror.
The crypto revolution isn’t coming from where you pitch, it’s coming from where you’ve never looked.
And that’s a wake-up call:
Are you building for reach, or are you building for revenue?
Because the market that funds your runway
is not the same market that feeds your retention.
You can raise in Manhattan…but if you ignore Manila, you’ll stall.
You can plan for a TGE in Paris…but if you don’t localize for Lagos, you’ll bleed churn.
Here’s the paradox:
Most crypto products are funded by the West…but scaled by the rest.
If you don’t know that, you’re not in the game. You’re in the dark.
So ask yourself:
Who are you building for?
The VCs on your pitch deck, or the wallets that are actually active?
Because in crypto, users don’t follow your roadmap.
Your roadmap should follow your users.