Decibel retweetledi
notes
The general loop is do good work and then tell people about it. Example (4M views x.com/trq212/status/… - 1-2 months of work, 2 days of writing)
Sowing:
- doing good work, even in a niche, is interesting to people not in the niche. (example: best pokemon player talking about his craft)
- use [TOOL] for everything, solve and find all problems
- talk to customers who were using [TOOL] inefficiently. realized that there were basic things they werent doing right, and it felt too basic to write but it reached a wide audience because he solved a pain point that customers had but employees maybe wouldnt experience
Reaping:
1. Tell a story. (not simply "how we built x", "how to do x" - more informative/subtle than that)
2. Keep it as simple as possible
3. Don't sell something you don't believe in - if you dont use it, dont write about it.
4. Share secrets - some "real alpha" that you're even a little scared to reveal to competitors
misc:
- Q: How do you write? A: very unstructured... "you have nothing until you have everything", range from
- Q: how much time do you spend writing for work? A: very spiky - one week a lot, one week just heads down engineering, aim for 50-50 sowing-reaping
- Q: how do you make diagrams? A: Claude Design - make 5 different SVGs, make a concept and choose one. diagrams, code snippets. use principles of claude design, give design system and references.
- Q: how much time you reading articles? too much marketing slop. "i read our slack alot".
- Q: getting feedback before posting - use ABCD feedback framework.
- Q: series - Lessons from Claude Code
- make sales collateral
- Q: did u make something more / less popular than expected? -> the skills post
TLDR: Build implicit knowledge, and then make it explicit.
Thariq@trq212
English
