Shubham

@herrmanndigital How do you know if a brand had higher engaged clicks prior to 16th march? Since engaged clicks used to get reported under “click attribution” and that was a mix of both outbound + enagaged clicks

My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as the brands that did. In my portfolio if we saw a brand that pre-March 16th have higher than 10-15% of all attributed conversions tied to that engaged click these accounts are seeing the biggest CVR drops from Meta and overall most impacted. If it was way under that 10-15% those brands are cruising and overall having decent months.

@herrmanndigital We just cross checked on Shopify that Meta sessions and Outbound clicks on Meta are within 5% variance. This tells me its mostly a reporting bug on Meta platform Anyone else seeing similar?

Meta conversion campaigns are a mega mess right now. Meta has acknowledged the CPLV is officially a bug. They are working on it. I'm turning ads off where I can.

@PhilKiel How do you define win rate exactly? Do you also track how much of those winning ads scale up to become unicorns (high scale ads)

New app in development: Creative Win Rate Tracker For brands: measuring win rate per format, angle, creator, month (date ad launched) For the agency: win rate per ad account, designer, creative strategist and total win rate for the agency

@mannybarbas_ Flex ads don’t have breakdown insights yet on what combination is working well

if you're launching flex ads (which you absolutely should) - just know, they can take up to a week or two to optimise i'm seeing super crap CPA's and then BOOM time after about 7 days - we're not using our standard "kill it after 3 x CPA target spend" rule when it comes to flex.

@Satishdtc If it’s an ad then you better disclose it lol

we've been using Arcads a lot internally and it's getting genuinely scary how good this has become cloned a winning ad that spent $100k in last 60 day or so, took us literally 2 minutes the quality is wild, like you can't tell it's AI unless you're really looking for it before this, we had to hire UGC creators, wait 4-5 days for footage, pray the quality was decent now we just generate it in minutes, and if it's not right, make 10 more variations until it is I've been bullish on AI for ads since everyone was still calling it "slop" but earlier it needed way too much back and forth to get something usable now, first try is usually good enough to test we have been testing a lot of tools internally for making ads and Arcads is definitely in my top 3 we've even used their AI avatars for full VSLs and UGC ads and it is decent I would say but the hook cloning feature is genuinely insane tested it side by side with SORA 2 pro and VEO 3.1 for hook creation specifically, Arcads just gets it right more consistently (although I know they share same API but somehow more refined) this is all from my own testing, might be different for you, but for us it's going great especially when you need to test 10-15 hook variations of a winning concept instead of hiring multiple creators or waiting weeks, we're doing it same day the speed of testing has completely changed not saying fire all your UGC creators, we still use them for full fledged UGC ads (because AI takes a lot of back and forth with long form content) but for rapid testing and hook variations, this has become our default if you're spending decent money on creative production and want to move faster, worth checking out that's it, just sharing what's been working for us

@blvckledge Google

got an early christmas gift for you guys🎄 if you haven't got access to these google ads guides yet, like & reply "google" and i'll send the link to you no opt-in (just make sure to follow so i can dm)

@pephufen Very interesting! Have you tested new customer prospecting campaigns on Axon? Also how do you optimise individual ads on Axon? Turning them off based on L3-7days of poor performance or prefer keeping them on and let algo adjust based on their rep’s recommendation?

Most people treat Axon ads like Instagram's Story ad placement. That is a fundamental misunderstanding. The user experience is completely different. And if you do not adapt, your campaigns will underperform. Here is what actually happens on Axon: The ads are unskippable. Median watch time is 35 seconds. On Meta, you are lucky to get 10 seconds view time of your ad. There are actually two ads in every Axon impression. First the video. Then an interactive end card that functions as a mini landing page. That end card is where all the clicks happen. That is where the highest CTRs come from. By the time someone clicks from Axon, they have absorbed 35 seconds of your ads. They already know what you sell. They already understand the value proposition. Compare that to Meta. Average watch time is a fraction of Axon. The user sees a thumbnail, maybe a headline, scrolls, maybe clicks out of curiosity. The click from Meta is much less qualified. This has massive implications for landing page strategy. Long form sales pages and pre-sale articles actually hurt conversion from Axon traffic (this is what we are seeing right now in accounts). Why? Because the education already happened. The user does not need another 1000 words explaining the problem and the solution. They watched 35 seconds and clicked through a mini landing page. They are much more ready to buy. What we are seeing in actual Axon accounts: Homepage, collection page, or product page outperforms long sales funnels. The winning move on Meta might be a pre-sell or a long form sales page . The winning move on Axon might be getting out of the way and letting them buy. Different platforms. Different user states. Different landing page strategies.

@therahulissar Do you optimise Applovin like Meta or any other paid social channel? We keep pausing under performing ads but the reps recommend not doing so strictly and letting algo throttle spend b/w ads on their own since they all help each other drive perf overall

Applovin reps out here on the weekend replying to slack DMs within minutes while we 10x budgets for clients. Never seen this type of support before from a new platform, very refreshing.

@connorrolain Would you be open to sharing a rough template to use for this? This looks so dope

one of the most important resources the team at hexlad has built is a daily budget tracker. so simple, yet it's the tool i use the most regularly that gives me the most clarity into how and why our business is performing the way it is. here's what it includes and how we use it: - includes daily revenue, ad spend, and MER forecast by day. everything in this sheet it based on these three inputs. - includes historical data to inform projected daily revenue/spend/mer. i.e. last year we did 3.2% of our revenue on first wednesday, 2.4% on first thursday, etc. simply multiple your budget for this year by last year's distro and you have a great jumping off point. super helpful in a month like nov where you may only do 15% of your total month revenue in the first 1/2. sets expectations. - provides a daily look at our pace month to date against our projections, with the daily granularity to see exactly where we are missing or exceeding, which then leads into channel deep dives to see what causes the miss or exceed. this is an effective way to diagnose the "why" behind your performance. start w top line rev and spend trends, then one layer deeper is it acquisition or retention driving this, then to the channel level once you know that. start outward and work inward. i've found this to be the most effective understand what's going on in your marketing stack that's driving the quantitate outcomes. - houses our media mix. takes total budget multiplied by channel mix % to give total channel spend for the month. - breaks down channel total spend into dailies. in our google sheet, these channel dailies are a function of the total broken, so if total changes, all channels do to, and then we can manually fudge it as we desire (which we do a lot). i can't emphasize enough how important this is. coordinating channel budgets across many media buyers and vendors can be challenging and all consuming without an easy to understand source of truth. this alone will save you literal hours of one off comms and reports to ensure you're spending to plan. NOW FOLLOW ME RT & SHARE WITH 46 FRIENDS AND VENMO ME $9.99 @CONNOR-ROLAIN AND I'LL SHARE THIS TOOL WITH YOU MUAAAHAHHAHAH

@thedanielokon This is something your meta rep can help you pull out too

Something that we are focusing on right now for our creative team is the metric: New Reach Increase % Based on what we've been told, we are understanding that this is the key metric to look at to see if we are truly hitting top of funnel audiences. Moving forward, our creative team will be goaled against this number, to make sure we are continually expanding to new audiences on Meta. From what I've been told, the average % per month is 5% in DTC. The Gold Standard is 10% per month or higher. Our goal is to be at or above that 10% monthly number which means we're getting in front of enough new eyeballs and customers that can make an impact on our expansion and growth. We thought we needed a % of 'winners' we produced each month to hit a certain spend threshold, but now that is what is called the 'Cobra Effect' in a book called Primed to Perform. The goal is to create 60% of our creative that is truly top of funnel. I will share how things go in the next 30-60 days as this type of creative will be the keystone for us to scale into BFCM.

@nicktheriot_ Nick

My team would legit fire me if they saw this. But screw it. I just dropped a full 1hr 9min training where I break down the entire creative system we use to scale brands to $10k+ days (and up to $250k in a single day). We charge clients $10k/month to do this for them… But for the next 48hrs, I’m giving the video away FREE. Comment “NICK” and I’ll send it to you. (Must be following)

@IstvanicMarin I noticed that meta started over spending post 5pm EST after several hours of under spending. Had to cut campaigns to prevent shit inefficiency

All my accounts had SH*T performance yesterday due to the Meta bugs > budget pacing issue > interestingly, no overspending like usually > WAY lower CTR / higher CPC Overall TRASH performance Will we get refunds? Ofc not. Great intro into the Long weekend and Labor Day Sale!

@growthzacks Scale

I created a tool that helps you scale successfully, by loading over 100 Meta Ads screens into a one page summary. And for the next 24 hours, I’m giving it away for free.  My "model comparison over time" report helps you analyze your daily account performance to make better decisions in less time. Here’s what it does, pictured in each cell: - L1 | L3 | L7 | L14 | L30 period summaries for analyzing every KPI for all recent time periods - Sparkline to show daily trends for each KPI - Primary ROAS KPIs: 7DC1DV, 7DC, 1DC, 1DV - Auction metrics and engagement metric are also included. - CPA metrics are also included for people who want to see that instead of ROAS. Stop relying on gut feel.  With this tool you get the big picture: what's working VS what's not. If you want the tool, follow me and comment “SCALE”. (must be following or I can't send it) I’ll DM you the link – but only for the next 24 hours.

@blvckledge Shopping

giving away our actual shopping ads setup SOP this is the same system we’ve used to scale Tabs, Snow, Craftd, Agemate, Frank Body, Muscle Nation, Sasha Therese, The Collagen Co, Forest Superfoods millions in revenue. now it’s yours. inside the guide: full setup blueprint how to structure campaigns properly product feed optimization framework 4-step process to segment ad groups CSS tactic that drops CPCs by 20% advanced strategies to appear in 2-3x more searches our optimization roadmap to keep campaigns scaling +many more want the full thing? like this and comment “shopping” i’ll send it over (must be following)

@JasonJh1319 @codyplof +1 on this What creatives were being used here?

@codyplof Congrats! We are in the early days of a similar test and have not seen a similar impact yet. Are you using the same ads, just different settings?

26% account wide iCPA decrease by moving 20% or spend to mid funnel optimization. Signal engineering FTW

@markoscales @briannjho Adv

I collect Ecom ADvertorials like rich people collect watches Steal my 60+ active adv Swipefile (24H only) Supps, H&B, Pain relief & more Want it? RT + Comment “ADV” for access! (Must be following)

@briannjho What bidding and campaign structure is working for you on Applovin? Any key drivers of performance outside testing new end card CTAs and rotating Meta winners frequently?

Solid mix today. It's weeks like these that make you feel invincible as a marketer. 🤣

@adswithani Ai library

You’ll easily pay $200+ for these. I’ve spent 2 years curating these 107+ prompts for performance marketers and creative strategists. Want it? 1. Like and comment "AI Library" 2. Repost for priority access 3. Connect with @AdsWithAni for the DM And I’m giving them away. Why? Because vague inputs lead to vague outputs. These prompts give you and your team a clear framework to get repeatable results with AI. What’s inside * Psychology driven prompts * Competitor and trend research * Creative brainstorming ideas * Scriptwriting and ad copy optimization * Visual and design performance prompts * A/B testing and iteration frameworks * Post-analysis and reporting * General ad copy prompts

@maxwellcopy Gruns

Gruns grew to $100M/yr in just 14 months after launching🤯 The funnel that got them there is INSANE. I've broken it all down... - Ads - Custom landing pages - Email/sms capture forms - Email welcome flow - SMS welcome flow Follow + like + comment "GRUNS" and I'll DM you it 🤝

@adswithani Optimisations

I currently manage $5M+ monthly ad spends. I've audited 550+ Meta ad accounts over the last 11+ years. Here's my optimization checklist To get the auto-DM 𝟭. 𝗟𝗶𝗸𝗲 + 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀" 𝟮. 𝗙𝗼𝗹𝗹𝗼𝘄 @𝗮𝗱𝘀𝘄𝗶𝘁𝗵𝗮𝗻𝗶 Even with all AI and automations there are TONs of tweaks Media Buying needs to make.