DJ Panfili

Full case study interview with Rian Doris is LIVE - How we took a brand new offer from ZERO to $3M in 7 months

@Nickeubanks new book is out… I suggest you get yourself one Unless you’re opposed to increasing revenue, profits, and overall financial well being, of course

I’ve seen the business operations. This is all real and is a solid pickup for anyone looking to 1) bolster existing service offerings or 2) take a proven product and lead system and bolt on a net new service

After delivering 1,000s of customers to 100s of clients I’m entering the M&A space to buy my first companies The time has come to exit my agencies assets This last year we cracked over $1.5m+ revenue servicing the agency and coaching industry I’m looking to sell our: • 5k+ engaged email list (40% opens, 5-10% CTR) • Meta ad pixels & creatives ($250k+ in spend behind it) • Funnels, SOPs, sales scripts (Closed 15% on cold traffic) • Social proof, fulfillment systems & more Skip 18 months & $250k+ in spend trying to crack high ticket for your service company DM if interested in knowing more

$100M in EBITDA That's exactly where our new friend @EdoardoMaggini and his partners at Star Step Capital are headed And he stopped by The Deal Flow Show to tell @DjPanfili and I how he plans on doing it Stories from immigrating to the US from Italy at 16 To bootstrapping and successfully exiting his own company To now day to day building a private equity firm taking on a $70B industry All this and more packed into an hour long conversation New episode out now on The Deal Flow Show YT channel 🥂 (linked below)

@ivan13acuna More otw 🫣

It's official For the last few weeks my co host @DjPanfili and I have been interviewing Managing Partners, CEOs, and Founders in Private Equity, VC, and Family Offices across the country We've got an exciting line up on the way that features over 15 heavy hitters that will be sharing wisdom from founding/exiting companies, building 8-9 figure portfolios, and more This trailer is the first episode featuring my great friend and mentor Elliot Martinez High school dropout turned private equity partner who's executed over $320M in transactions. This is the first of many. @thedealflowshow Episode 1 is officially live on YouTube 🥂 Link in comments

Hey Folks, Rían here. We are happy to announce a new video is up on our YouTube channel! It's an honor to be back on YouTube doing what we love to do most — sharing protocols that help drop you into flow states more easily so you can unlock peak performance. During our break from posting over the last seven months we transformed the organization we'll be operating through (from Flow Research Collective to Flowstate.com), wrote over 50 video scripts (which you'll see soon), re-envisioned the future of the channel and our long-term mission. It was productive and necessary — we had to deepen our foundations so we can go farther, faster — but boy is it good to be back! And good news... no more breaks currently planned! We're going to be consistent from now all the way through to launching our book on flow and beyond. It's great to be back with you — Rian Doris and the team at flowstate.com

Most info product sales processes are built around ‘disguising’ the sales process Webinars, free trainings, strategy sessions, group funnels, etc But in 2025, most prospects are completely aware that they’re being sold So naturally, disguising the sales process is becoming less and less effective This is the primary reason why demonstrative funnels absolutely crush Instead of disguising the sales process, then TELLING prospects to trust you through crazy promises, claims, & guarantees You simply SHOW prospects they can trust you by delivering tangible value at a low barrier to entry $9-$27 offer solving a hyper specific problem for your dream ICP >> 2 order bumps to boost AOV >> Onboarding call to qualify / monetize high intent leads >> product, setters, sales assets, retargeting & email to maximize ascension

Controversial take: Your marketing system has a bigger impact on sales efficiency than your sales team Sales talent is obviously a huge lever within the business But if you can’t generate enough calls with the RIGHT prospects, consistently, you’ll never retain A player sales reps anyways Generating sufficient call volume with QUALIFIED prospects & engineering a customer journey where 70-80% of the selling happens pre-call is the game If you can nail this, your ability to attract & retain sales talent will go through the roof which will take care of sales efficiency in itself

It’s hilarious to me when offer owners get overly attached to a specific price point “My offer is worth X!” ”I can’t give this much value away for Y!” My brother, the goal is to maximize REVENUE & PROFIT… not to stick to some arbitrary price point because you "think" that's what your offer is worth You need to be willing to test different pricing structures to find the optimal balance between price and CVR For example: If lowering the price of your front end offer results in more conversions That means more opportunities for ascension More opportunities for ascension, means more backend sales More backend sales, means MORE revenue for the business (in most cases) Your only goal with pricing should be to maximize AOV contribution and customer lifetime value Not to charge a specific price point because someone told you... "that's what it's worth"

How to DOUBLE the effectiveness of warm follow ups: 1) Have the CEO/face of brand record ONE video asset for all perfect-fit leads who don't take action on call 1 2) Make the script general enough to resonate with 90% of your dream prospects but specific enough to still feel hyper personalized 3) Use AI to automate personalization (name, salesperson they spoke with, etc) 4) Have sales reps manually send it to warm follow ups who are on the 1 yard line Feels personal, scales infinitely

Improving lead quality is an iterative process If you add too much friction to the funnel before you have sufficient volume & data... you’ll end up with a bare calendar and nothing to optimize You need to MAXIMIZE throughput first… then you can add strategic friction to filter out the low intent / unqualified leads Without a solid sample size of calls from a particular funnel, you have NO idea: > What types of prospects are actually booking calls > What objections the sales guys are seeing consistently > What your MQL definition should actually be > What kinds of prospects you need to repel in your messaging > Etc. Volume first, filtration second

@LXMoore_ Cooking

$70 AUD cost per qualified call with a lead magnet funnel this week Low spend but good proof of concept here alone Anyone saying 'free' funnels don't work has no idea what they're talking about

Most newer entrepreneurs are obsessed with picking the “right” business model And less concerned with mastering the fundamental skills that can be applied to any business Yes, the vehicle you’re in is HUGE long term — But the vehicle is completely irrelevant you have zero skills It's easy to delude yourself into thinking you need a unique business idea to win Or that if you watch enough brain rot business content... you'll find a magical business that prints cash without requiring work Both are pure delusion You're finding ways to procrastinate & justifying it by telling yourself that you need more information You don't Step 1 - pick a business, ideally a service business as it requires no capital Step 2 - start actually DOING sh*t every single day It doesn't matter if you're unsure WHAT you need to do As long as you have a rough idea of what will grow the business and you take massive action for long enough, you'll figure it out (hint: 99% of the time it's copious amounts of outreach to prospective clients and nothing else) Step 3 - make it your sole intention to master the skills that ACTUALLY drive revenue in a business one-to-one sales one-to-many sales (marketing) paid advertising organic marketing offer creation sales management etc. If you become even semi-proficient in any one of these skills You will find it very hard not to make money

@maciekl_ Elite duo hehe

Perfect biz balance: Hungry marketer (face of the brand) who feeds the business regular deals And a BTS rammer who manages client operations/fulfillment on the backend

@iamtyfrankel Need a money Twitter men’s league organized by @LogFitz6 to see who’s really about it

@iamtyfrankel Hey nowwwww hahahah Your local mens league’s worst nightmare

Who here can hoop? For real though don’t reply if you’re a scrub

If you're running paid traffic And you don’t have a systematic process for pumping out high quality creatives at scale You hate money

@youngrichanon Add a TYP after the booking step and embed it on the page w/ a headline driving them to consume. Send it in the automated sequences And have the sales reps send it manually

Pre call process for 70%+ show rates: 1) 20-30 minute pre call VSL re-selling prospects on the mechanism & pre-handling common objections 2) Email + SMS sequence optimized to drive a response 3) Content retargeting campaign to stay top of mind + handle more objections 4) Hyper personalized MANUAL confirmations from closers off an iPhone (voice notes, selfie videos, etc. to build rapport + double confirm) 5) Setter or sales coordinator confirming calls the day of 6) Double book any leads who don’t confirm

New YT drop (Link below)