Esther Waititu

Today it’s all about Fintech at @SafaricomPLC #Decode4.0 after a great Day 1 anchored on Intelligence…

@NSE_PLC M-PESA has evolved from a money transfer platform into a broader financial ecosystem. With Ziidi Trader, Safaricom is helping democratise investing by giving everyday Kenyans a simpler path to buy and sell NSE shares and grow their wealth. #MPESANation #MPESAAt19

@NSE_PLC Ziidi Trader reflects the next step in M-PESA’s financial inclusion journey, moving beyond transactions to wealth creation by making investing easier, more transparent and accessible to more Kenyans. #MPESANation #MPESAAt19

@NSE_PLC M-PESA’s next chapter is about more than payments , it’s about wealth creation. Through Ziidi Trader, more Kenyans can now access stock market investing in a simple, transparent and trusted way, straight from their phones. #MPESANation #MPESAAt19

𝐈𝐧𝐬𝐢𝐝𝐞 𝐙𝐢𝐢𝐝𝐢 𝐓𝐫𝐚𝐝𝐞𝐫 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐂𝐡𝐢𝐞𝐟 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, @E_Waititu 𝐨𝐧 𝐏𝐨𝐰𝐞𝐫 𝐓𝐚𝐥𝐤 𝐰𝐢𝐭𝐡 𝐘𝐯𝐨𝐧𝐧𝐞 𝐎𝐤𝐰𝐚𝐫𝐚 For 19 years, M-PESA has transformed how Kenyans send, save and access money. Now, with Ziidi Trader, the journey moves into wealth creation ,making it simpler, more accessible and more transparent for everyday Kenyans to invest in @NSE_PLC shares directly from their phones. #MPESANation #MPESAAt19

The Road to 2030: As our Group CEO, @PeterNdegwa_ noted, we are recommitting ourselves to enabling every Kenyan to not just transact, but to save and build wealth. Our vision to be Africa’s leading purpose-led technology company by 2030 is fuelled by the millions of individuals and businesses that trust us daily. To our customers, agents, and partners: thank you for walking this 19-year journey with us. You are the heartbeat of the #MPESANation. The future of financial inclusion is digital, borderless, and inclusive. We are just getting started. #MPESAat19

Security and Trust as Our Foundation: As our digital footprint grows, so does our responsibility. Over the past year, we have doubled down on our investments in technology and fraud prevention. In an increasingly digital world, safeguarding the funds and personal data of 40 million Kenyans is our highest priority. We want every customer to transact with the confidence that their financial journey is secure.

40 million Stories of Empowerment: Celebrating 19 Years of M-PESA As we mark 19 years since M-PESA first changed the way we send money, we are humbled to announce that we have attained 40M monthly active customers in Kenya. This incredible achievement is a testament of trust, innovation, strategic partnerships, and the great team behind every transaction. #MPESAAt19 #MPESANation

Ever wanted to invest but didn’t know where to start? Join our upcoming X Space with @MwangoCapital as we unpack how first-time investors can get started in Capital Markets through Ziidi Trader. 📅 Tuesday, 24th February 7:30 PM – 9:00 PM Join the X Space here: x.com/i/spaces/1wxWj…

@KestrelCapEA @WilliamsRuto @E_Waititu @FAWZIAALI Ziidi Trader becomes the second M-PESA share trading solution after @VodacomTanzania partnership with the @dsetanzania equally empowering M-PESA customers in Tanzania to purchase shares from the M-PESA Super App.

@KestrelCapEA H.E. Dr. @WilliamsRuto C.G.H., the President of the Republic of Kenya presided over the launch at the Nairobi Securities Exchange, with FCPA Hon. John Mbadi Ng'ongo, EGH Cabinet Secretary, The National Treasury and Economic Planning also gracing the event.

Safaricom recently launched Ziidi Trader, marking a new step from payments into investing. What does this mean for retail participation on the Nairobi Securities Exchange? Esther Waititu,(@E_Waititu) Chief Financial Services Officer at @SafaricomPLC, joins @blinkypenguin on The Financial Forecast tomorrow at 6:30 pm to discuss this and so much more.

If you can M-PESA, you can definely participate in the financial markets. The Kenya Pipeline Company IPO is now accessible inside the M-PESA app. With #ZiidiTrader, you can take part in the KPC IPO directly through your phone, without needing to open a CDS account. In this video, we break down how it works and what it means for everyday investors, as we see Kenya’s first IPO participation enabled through an app. What are you going to do with this information? The platform is there, and the IPO closes tomorrow, the 19th Feb. #InvestNaZiidi

Own a stake in companies listed on the NSE right from your phone. Tune in this Tuesday at 8pm on @KTNNewsKE for a conversation with Esther Waititu, Chief Financial Services Officer at @SafaricomPLC, hosted by @chegemaina . #TradingBell #RetailInvesting #InvestSmart

“We’ve created the ability to transform and generate wealth for our customers.” @SafaricomPLC @chegemaina @KTNNews @NSE_PLC #WealthGeneration #CustomerFirst #FintechInnovation #NSE

“Let’s participate and be part of this big movement to grow our wealth together.” @SafaricomPLC @chegemaina @KTNNews @NSE_PLC #GrowTogether #WealthBuilding #FinancialInclusion #Kenya #KPC

“Simplicity is the shift — download the M-Pesa app, fund your wallet and start investing instantly.” @SafaricomPLC @chegemaina @KTNNews @NSE_PLC #MPesa #EasyInvesting #RetailAccess #DigitalFinance #NSE #OneShare #FinancialInclusion

“We want them to invest from as early and as young as they can, in the most accessible way.” @SafaricomPLC @chegemaina @KTNNews @NSE_PLC #EarlyInvesting #FinancialLiteracy #AccessibleFinance #YouthEmpowerment